Mr Mrs Miss Ms Dr Other

Mrs
Rebecca
Field

Partner & Trade Mark Attorney

Birmingham Office Oxford Office

Trade marks

Telephone. +44(0) 121 265 7930
Mobile. +44(0) 758 599 7410
Email. rfield@hgf.com

Experience

Everyone is surrounded by brands on a daily basis and it is this instant recognition and relationship that brands have with consumers which is key to my interest and approach to brand protection.

Why work with me? It's simple really, I enjoy learning about new products and ventures, working with new people and helping a business grow their brand into a valuable asset.

Brands are business and my approach to working with clients is to understand how the brand fits into the business and what the drivers are for brand growth and where the brand needs to be positioned in the future. Strategy is crucial.

I offer the full spectrum of trade mark services so from registration of trade marks, clearance searches for new brands and enforcement advice, trade mark & design portfolio management and strategy, trade mark & domain name watching services, licence agreements, assignments and global assignment recordal programmes, domain name actions (Nominet & ICANN), Company Name Tribunal actions and advice relating to opposition, invalidity and revocation actions relating to trade marks and designs.

My practical expertise spans a wide number of areas including pharmaceuticals, manufacturing, retail, financial and FinTech, animal/pet nutrition, food & drink and the automotive sector. I work with large and small companies and everyone in between - it is this mixture and working with all sectors which keeps my job interesting!

I have a keen interest in Fashion and Retail branding and set up and contribute to the LinkedIn groups, Fashion+IP and Retail+IP.

Qualifications

Trade Mark Attorney

Chartered (UK)


BA

(Hons) Law & Sociology (QD)

Recognition

Legal 500 (2019)

Rebecca was described in leading legal directory Legal 500 as "engaged and understands our business and priorities. She gives tailored, nuanced advice"

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Managing Intellectual Property (MIP) IP Rising Star

The guide highlights the best-performing non-partners who have contributed to the success of their firms and clients in recent years. Results are based on the information, including client feedback and peer responses obtained during the research for the 2019/20 edition of IP Stars. Rebecca was delighted to have been listed as an IP Rising Star 2019/20

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John Parker Memorial Award (CITMA)

The Chartered Institute of Trade Mark Attorneys presented Rebecca with the "John Parker Memorial Award" in 2007 for achieving the highest mark in the UK Trade Mark Practice Paper.

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World Trademark Review - UK Rankings

HGF for the first time has moved into the gold top band for trade mark attorneys in the UK. Rebecca is also delighted to have received a really nice personal quote from one of her client's: “Her advice is never less than comprehensive and considers the business as well as legal position. Exercising a great deal of common sense, she doesn’t counsel clients in a vacuum or with self-protection from risk as her first concern; she is comfortable giving unvarnished reports on options along with her own recommendations.”

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World Trade Mark Review (WTR) 1000

Bronze - Individuals: prosecution and strategy Rebecca is delighted to have appeared in the WTR Rankings with the following quote from a client: “an excellent attorney who is very responsive to requests and demonstrates an ability to handle novel situations. She is extremely collaborative, communicative, and works well with associates across Europe to achieve effective trademark protection"

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Publications

Personal names as 'brands' in the world of fashion

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Colour in fashion and the difficulties of protecting it

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Trade marks which are fashion products, and fashion products which are trade marks

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Zombie Fashion Brands

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Trade mark rights protecting fashion designs

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Geographical terms and their protection in fashion

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Protection of shape trade marks in fashion

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Christmas, Fashion & IP – is it all Jingle Bells?

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New beginnings in the form of recycling, upcycling and resale in the world of fashion

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Disclosure and its impact on unregistered and registered design protection

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Novelty and infringement of UK and EU Unregistered and Registered Design Rights

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The important points of registering designs in the UK and EU

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Goodwill with a fashion spin featuring special guest!

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Decorative use of trade marks in the world of fashion

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'Quirky' aspects of UK and EU trade mark practice

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Parody Fashion Brands: Trade Mark Perspective Across the US, UK, and EU

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Impact of Brexit on design and trade mark rights in the world of fashion.

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How to conduct a search for a fashion design in the UK and EU?

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The quiet luxury trend, what is it? And what is its impact of IP?

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The impact of artificial intelligence on IP in fashion?

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The impact of exhaustion of rights on IP in the world of fashion

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Explaining IP fashion law through the humble trainer or sneaker

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Explaining IP fashion law through the handbag

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The UKIPO’s consultation on changes to UK design law and its possible impact on fashion designs

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Good practice in contentious proceedings before the UKIPO: an interview with barrister Victoria Jones

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The Edwards vs Boohoo case and other notable fashion IP cases : an interview with Andrew Norris KC and Becky Knott 

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Explaining Fashion IP law via perfume

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Smell-a-like and dupe perfumes: an interview with Susanne Bilderbeek and Olivia Petter

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Creativity and a designers freedom in EU Registered and Unregistered Designs: The Deity Shoes Advocate General Opinion

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The Fashion Law LLM and fashion IP cases past, present and future: an interview with Professor Johanna Gibson

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Who is the informed user in the world of UK and EU design law?

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The Thom Browne/Adidas Decision: another battle of the stripes

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Fashion brands and non-use

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Copyright law and fashion

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Position trade marks in fashion

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The history of fashion intellectual property law in around fifteen minutes

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Explaining Fashion IP law via women's shoes

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Managing Intellectual Property practitioner rankings – IP Stars 2025

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WIPR Leaders 2025

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WTR 1000 2025

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The forgotten trade marks: Bona Vacantia (CITMA Blog)

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Retail Week - Top Trade Mark Tips for retailers operating in China

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Conferences: 2022

20-03-2022

PTMG (Pharmaceutical Trade Mark Group)

Attended

Event details

CSR

Rebecca is a member of the CITMA Autumn Conference Committee.

Rebecca is also a member of the CITMA Climate Group.

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Let's talk

If you would like to discuss how HGF could help you, contact one of our IP specialists.