Our team of specialist IP solicitors work seamlessly with HGF’s patent and trade mark attorneys helping our clients navigate successfully through the maze of applicable UK and European legislation and codes which apply to both consumer and business-to-business marketing.  

Whether advertising and marketing on television, in print, social media, billboards and online, the UK brings exciting opportunities for product and service promotion. However, advertising is an area tightly and actively controlled by regulators, with costly sanctions for non-compliance.

We work with both in-house and external counsel to keep their clients on the right side of the line and support clients in the retail, wholesale, manufacturing and service sectors.  Much of our work is focussed on ad and campaign clearance on the basis that spotting and avoiding issues is more cost effective and less risky for clients.  However, we are experienced in guiding clients through ASA Complaints against advertisers and complaints by regulators as well as providing training in a variety of formats.  Our advice is timely, clear and cost-effective advice and we don’t sit on the fence.

Our Team

Our team provides advice on compliance with the principal codes relating to advertising practice in the UK operated by the Advertising Standards Authority, promotions, comparative advertising, price comparisons, misleading advertising, social media and e-marketing campaigns, data protection and trade libel.

To learn more about the team, see below or contact enquiries@hgf.com, who will be able to put you in touch with an attorney working within your industry.

What others say about us

Our team

Our team of solicitors is recognised in Chambers & Partners as National leaders where we are recognised for

“Sophisticated commercial and contentious brands and patent work”

MIP rank HGF as a notable firm for contentious patent and trade mark work.

Chambers & Partners & Legal 500 recognise our regional offices as leaders in their filed, with our Leeds office being ranked in tier 1. They make the following comments about our IP team:

"Very responsive to what we need, and nice people to deal with," says a client, adding: "I can't praise them enough."

“Excellent service geared towards sophisticated contentious and non-contentious IP matters in a range of sectors.”

 “According to one client, HGF Limited ‘is the best law firm for intellectual property in the West Midlands”


The expertise of our litigation solicitors is recognised by the leading directories.

Antony Gold and Marie McMorrow are ranked by Chambers & Partners as Band 1 in their respective regions.

Antony Gold and Marie McMorrow are also listed in World Trademark Review 1000 – The World’s Leading Trademark Professionals.

Legal 500 list Marie McMorrow as a “Leading Individual”.

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