We ensure brand owners remain on the right side of the law with their advertising campaigns and messages.
The commercially savvy team at HGF understands the nuances of the Advertising Standards Authority in the UK (ASA), along with other industry regulatory bodies, and works closely with brand owners and advertising agencies providing objective, confident advice in a swift and responsive manner.
We’ve built our business by recruiting and developing specialists, not generalists. When it comes to protecting your ideas and business, you want to know you’re working with the best – people who truly understand your sector and the potential of your IP.
HGF’s team has advertising professionals from an array of academic backgrounds. Our team-based approach ensures our clients benefit from the very best strategic advice from people who understand not only the legal environment but also the practical side of your business.
A recent ruling by the ASA, has again highlighted the need for brands to retain control and oversight when partnering with influencers, including ensuring that they are trained to recognise …Read article
This week it was announced that Lidl, the German discount supermarket, and Dutch beer brewer Grolsch settled their trade mark conflict that arose two years ago and which, throughout that …Read article
Missguided is a UK-based retailer selling primarily clothing which is aimed at young female purchasers and garners much PR from influencers and social media. The company was founded in 2009 …Read article
In 2020, HGF will be delivering its 8th Annual IP in Retail Conference differently. As usual, we have put together an agenda which considers topical IP issues encountered by in-house …Event details