The accelerating online retail, the rising demand for ethically sourced goods, technological advances such as AI and the increasing power of e-markets, are all driving change.
As the industry continues to experience issues with parallel imports, counterfeits, cybersquatting, advertising, social media, brand development and design disputes, intellectual property remains central to the strategy of every retailer.
HGF’s team of retail specialists, based across Europe, provides the full spectrum of IP support, ranging from brand protection on e-markets through to the technical aspects of patenting AI, advertising and promotions advice, design, and trade mark portfolio management, data protection advice and commercialisation.
We’ve built our business by recruiting and developing specialists, not generalists. When it comes to protecting your ideas and business, you want to know you’re working with the best – people who truly understand your sector and the potential of your IP.
HGF’s team has retail professionals from an array of academic and business backgrounds. Our team-based approach ensures our clients benefit from the very best strategic advice from people who understand not only the legal environment but also the practical side of your business.
HGF has been ranked in the Financial Times special report ‘Europe’s Leading Patent Law Firms’ published on the 17th June 2021. More than 10,000 patent attorneys working in patent law …Read article
Managing Intellectual Property IP Stars 2021, comprising the highly recommended IP professionals, has now been published. HGF is delighted to have 14 European attorneys listed. IP STARS is the leading …Read article
HGF launched the next phase of its European expansion with the opening of its new business in France based in its 22nd European office, in Rennes, France. The office will …Read article