Retail

The acceleration of online retail, the rise in demand for ethically sourced goods, technological advances such as AI and the increasing power of e-markets, are all driving change.

As the industry continues to experience issues with parallel imports, counterfeits, cybersquatting, advertising, social media, brand development and design disputes, intellectual property remains central to the strategy of every retailer.

HGF’s team of retail specialists, based across Europe, provides the full spectrum of IP support, ranging from brand protection on e-markets through to the technical aspects of patenting AI, advertising and promotions advice, design, and trade mark portfolio management, data protection advice and commercialisation.

 

 

 

Retail POS
Two ladies shopping online

Our retail specialists

We’ve built our business by recruiting and developing specialists, not generalists. When it comes to protecting your ideas and business, you want to know you’re working with the best – people who truly understand your sector and the potential of your IP.

HGF’s team has retail professionals from an array of academic and business backgrounds. Our team-based approach ensures our clients benefit from the very best strategic advice from people who understand not only the legal environment but also the practical side of your business.

Let's talk

If you would like to discuss how HGF could help you, contact one of our retail specialists.

Latest news

Go:Tech Awards 2024 shortlist has been revealed

The shortlist has now been revealed for the Go:Tech 2024 awards, which will take place on the 20th June in London. We are delighted to be sponsoring the ‘Tech Start-Up …

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HGF wins big at the Managing IP EMEA Awards Ceremony 2024

The Annual Managing IP Awards: EMEA Awards 2024 were announced last night, and HGF are proud to have won ‘Ireland Patent Prosecution Firm of the Year and ‘Netherlands Trademark Prosecution …

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IP Ingredients, Part 11: Exploring colours in the food & drink sector – a patent perspective

As the saying goes, “We eat first with our eyes”. The visual appearance, especially the colour, of a food or beverage product is one of the first things that a …

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Digital Health in 2023: Exploring Europe's Patent Innovations

The EPO recently published its 2023 Patent Index and there is, as seen in 2022, further increased patenting activity in key technologies relevant to the healthcare sector. Spurred by the …

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Event - 8th, 22nd February 2024

Dresden & Salzburg Seminar: Basics of trade mark protection - National and European perspectives

HGF is pleased to invite you to our upcoming German speaking seminar on “Fundamentals of trade mark protection: National and European Perspectives” in Salzburg and Dresden. The seminar will cover …

Event details

INTA 2024 Panel Session: IP & Innovation | Green Marks

Our Trade Mark Director Adjoa Anim will be part of an insightful panel session by the Unfair Competition Committee around green brands at INTA Atlanta on Monday 20th May 2024. …

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