The acceleration of online retail, the rise in demand for ethically sourced goods, technological advances such as AI and the increasing power of e-markets, are all driving change.

As the industry continues to experience issues with parallel imports, counterfeits, cybersquatting, advertising, social media, brand development and design disputes, intellectual property remains central to the strategy of every retailer.

HGF’s team of retail specialists, based across Europe, provides the full spectrum of IP support, ranging from brand protection on e-markets through to the technical aspects of patenting AI, advertising and promotions advice, design, and trade mark portfolio management, data protection advice and commercialisation.