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Trade marks

Trade marks enable brands to secure a strong competitive advantage by distinguishing their goods and services from those of their competitors.

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Trade marks exist to provide the owner with certain exclusive rights to words, logos, slogans, numbers, colours and audio branding, providing a powerful tool in preventing copycats and counterfeits.

HGF’s large, multidisciplinary team across Europe provides industry-leading advice in securing trade marks for brands across all industries, be it retail, media or food & drink, ensuring goods and services are registered in the optimum categories and jurisdictions to secure the strongest possible protection.

Our attorneys represent clients at the EU, UK, German and Benelux Trade Mark Registries and are also highly experienced in dealing with oppositions, appeals and IP litigation.

In addition, our trade mark attorneys work closely with our IP lawyers in relation to agreements such as for IP licensing, franchising, merchandising, coexistence, selective distribution, and litigation.

Latest updates

Event - 22nd September 2022

WIPR Trademarks Los Angeles 2022

WIPR Trademarks Los Angeles will be held on 22nd September 2022. The event will bring together 100+ brand protection experts to discuss key strategic trademark management issues. WIPR Trademarks Los …

Event details
Event - 11th-13th September 2022

INTA Trademark Administrators & Practitioners (TMAP) Meeting 2022

INTA Trademark Administrators & Practitioners (TMAP) Meeting will be held on 11-12 September 2022 in Virginia, USA. The TMAP is the premier event for trademark administrators, paralegals, young practitioners, and …

Event details

Who owns NFTs?

For any avid readers you may recall back in our Spring Retail Scanner we covered NFTs, specifically what they are and what they mean for retailers and their IP. In …

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A question of refills but also one of trade marks

The case Advocate General Giovanni Pitruzzelli provided an Opinion on 12th May 2022 in a case being heard by the Court of Justice of the European Union (CJEU), originating from …

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Costing the earth - fashion circularity might just be the solution to a sustainable fashion industry

What types of industries come to mind when you think of those that are most polluting? Oil and gas? Aviation? Well, when it comes to polluting industries, it may surprise …

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Christian Louboutin and Amazon: cases of marketplace liability

The cases The Advocate General provided an Opinion on 2nd June 2022 on two joined cases going before the Court of Justice of the European Union (CJEU), originating from the …

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Conceptual similarity - when is 'well known' enough?

Trade mark conflicts between two identical marks used for identical products are relatively rare. Most conflicts evolve around the question whether the marks in question are similar. If the marks …

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3D shape trade marks for medical devices

Innovation in medical devices continues strongly and the introduction of IoT and 3D printing (amongst others) has led to an acceleration in new medical devices. Whilst patents and designs are …

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