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Sector group

Trade marks

Trade marks enable brands to secure a strong competitive advantage by distinguishing their goods and services from those of their competitors.

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Trade marks exist to provide the owner with certain exclusive rights to words, logos, slogans, numbers, colours and audio branding, providing a powerful tool in preventing copycats and counterfeits.

HGF’s large, multidisciplinary team across Europe provides industry-leading advice in securing trade marks for brands across all industries, be it retail, media or food & drink, ensuring goods and services are registered in the optimum categories and jurisdictions to secure the strongest possible protection.

Our attorneys represent clients at the EU, UK, German and Benelux Trade Mark Registries and are also highly experienced in dealing with oppositions, appeals and IP litigation.

In addition, our trade mark attorneys work closely with our IP lawyers in relation to agreements such as for IP licensing, franchising, merchandising, coexistence, selective distribution, and litigation.

Latest updates

Event - 30th April 2022

INTA 2022 Annual Meeting Live+

The HGF European team will be attending the INTA 2022 Annual Meeting Live+. It is being held on 30th April – 4th May in Washington, D.C. INTA brings together the …

Event details
Event - 19th May 2022

HGF Complete webinar: comparison of registered and unregistered design rights procedures before the EUIPO and UKIPO

HGF is hosting a series of HGF Complete webinars this Spring. Our expert speakers will discuss trade marks and designs in the EU and the UK. We will compare and …

Event details
Event - 14th April 2022

HGF Complete webinar: unregistered trade mark rights in the EU and UK

HGF is hosting a series of HGF Complete webinars this Spring. Our expert speakers discuss trade marks and designs in the EU and the UK. We compare and contrast the …

Event details
Event - 31st March 2022

HGF Complete webinar: trade mark opposition and invalidity proceedings

HGF is hosting a series of HGF Complete webinars this Spring. Our expert speakers will discuss trade marks and designs in the EU and the UK. We will compare and …

Event details
Event - 17th March 2022

HGF Complete webinar: trade mark application procedures before the EUIPO and UKIPO

HGF is hosting a series of HGF Complete webinars this Spring. Our expert speakers will discuss trade marks and designs in the EU and the UK. We will compare and …

Event details

The exhaustion of rights regime and the recent update from the Government

The current position Since 1973 when the UK joined the then European Common Market, the UK has followed an exhaustion of IP rights regime which has enabled the secondary sale …

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Are your retail trade marks at risk?

It is safe to say that the average consumer will make no distinction between retail services offered by single-brand stores and retail services offered by multi-brand stores (department stores). Following …

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Self-scanning technology

What innovation is happening at the tills? What are the technology changes at self-scanning machines? The food & drink industry is devoting huge resources in the drive towards a circular …

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