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Trade marks

Trade marks enable brands to secure a strong competitive advantage by distinguishing their goods and services from those of their competitors.

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Trade marks exist to provide the owner with certain exclusive rights to words, logos, slogans, numbers, colours and audio branding, providing a powerful tool in preventing copycats and counterfeits.

HGF’s large, multidisciplinary team across Europe provides industry-leading advice in securing trade marks for brands across all industries, be it retail, media or food & drink, ensuring goods and services are registered in the optimum categories and jurisdictions to secure the strongest possible protection.

Our attorneys represent clients at the EU, UK, German and Benelux Trade Mark Registries and are also highly experienced in dealing with oppositions, appeals and IP litigation.

In addition, our trade mark attorneys work closely with our IP lawyers in relation to agreements such as for IP licensing, franchising, merchandising, coexistence, selective distribution, and litigation.

Latest updates

Event - 17th November 2021

WIPR Insights webinar: Brands with social purpose

WIPR Insights are hosting a webinar on 17th November, where HGF’s Partner Rigel Moss McGrath and Trade Mark Attorney Rachel Platts will discuss Brands with social purpose. About the webinar …

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Enforcing Your IP Rights at the Border – What’s New?

I have a friend who is a keen model car collector. Recently he spotted one he liked the look of on a well-known online auction site, put a bid on …

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Is an International Exhaustion of Rights Regime coming to the UK?

Is an International Exhaustion of Rights Regime coming to the UK? And should it be welcomed by retailers? Since 1973 when the United Kingdom joined the then European Economic Community …

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Fendi v Shanghai Yi Lang International Co

For many years, the China Trademark Office (CTMO) has not accepted “retail” services in Class 35, on the basis that the protection of services implies providing a service for others, …

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Brand protection on e-commerce platforms

HGF recently presented on this topic at the Luxury Law Summit conference in London, which emphasised the need for brands to take a robust strategy to trade mark protection online. …

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Members Only – The evolution of the selective IP right of Geographical Indications in the UK

Trade Mark Director Adjoa Anim highlights the changes to the UK Geographical Indication system. There was a lot of excitement over Gower Salt Marsh Lamb becoming the first UK Geographical …

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Event - 22nd September 2021

Luxury Law Summit Europe 2021

HGF is sponsoring Luxury Law Summit Europe this year which is being held on 22nd September 2021 in London. The event will bring together General Counsel and business figures from …

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The Internet of Things

What is the Internet of Things? Among the various lockdown viewing options offered by Netflix is a series of animated short stories called “Love, Death and Robots”, which span a …

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