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Sector group

Trade marks

Trade marks enable brands to secure a strong competitive advantage by distinguishing their goods and services from those of their competitors.

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Trade marks exist to provide the owner with certain exclusive rights to words, logos, slogans, numbers, colours and audio branding, providing a powerful tool in preventing copycats and counterfeits.

HGF’s large, multidisciplinary team across Europe provides industry-leading advice in securing trade marks for brands across all industries, be it retail, media or food & drink, ensuring goods and services are registered in the optimum categories and jurisdictions to secure the strongest possible protection.

Our attorneys represent clients at the EU, UK, German and Benelux Trade Mark Registries and are also highly experienced in dealing with oppositions, appeals and IP litigation.

In addition, our trade mark attorneys work closely with our IP lawyers in relation to agreements such as for IP licensing, franchising, merchandising, coexistence, selective distribution, and litigation.

Latest updates

Managing Intellectual Property IP Stars & Firm Rankings 2021

Managing Intellectual Property IP Stars 2021, comprising the highly recommended IP professionals, has now been published. HGF is delighted to have 14 European attorneys listed. IP STARS is the leading …

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Searching for the distinctive

How to streamline the trade mark selection process by conducting effective, in-house ‘dirty searches’. Selecting the right trade mark for your new healthcare product is a critically important task. Consumers …

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Event - 8th June 2021

WIPR Trademarks Live

HGF is sponsoring WIPR Trademarks Live conference 2021 with Partner Lee Curtis speaking on 8th June. WIPR Trademarks Live is designed to provide critical and timely insights from leading trademark …

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Event - 22nd June 2021

Intellectual Property for Business: How to protect your brand and ideas

HGF Trade Mark Director Adjoa Anim will be speaking at a webinar hosted by London Chamber of Commerce and Industry on 22nd June. Brands are arguably one of the most …

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This is not just any caterpillar...

It would have been difficult to miss the recent news that Marks & Spencer has filed trade mark infringement proceedings against German discounter Aldi’s Cuthbert the Caterpillar cake. The filing …

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Event - 26th April 2021

World Intellectual Property Day 2021

World Intellectual Property Day is on 26th April. This year’s theme is IP & SME’s: Taking your ideas to market. World IP day 2021 shines a light on the critical role of …

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Copycat routes of action - decisive protection for designers

IPEC handed down a victory on 19th November 2020 to Italian manufacturer Freddy SpA. This company distributed a pair of trousers known as WR.UP pants (launched in 2012) – designed …

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Long road for Halloumi

In a previous issue of Retail Scanner in July 2020, we discussed the CJEU decision in the long running dispute over the marks “HALLOUMI” and “BBQLOUMI”, brought by the Foundation …

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