Rack of glasses

Sector group

Trade marks

Trade marks enable brands to secure a strong competitive advantage by distinguishing their goods and services from those of their competitors.

City scape

Trade marks exist to provide the owner with certain exclusive rights to words, logos, slogans, numbers, colours and audio branding, providing a powerful tool in preventing copycats and counterfeits.

HGF’s large, multidisciplinary team across Europe provides industry-leading advice in securing trade marks for brands across all industries, be it retail, media or food & drink, ensuring goods and services are registered in the optimum categories and jurisdictions to secure the strongest possible protection.

Our attorneys represent clients at the EU, UK, German and Benelux Trade Mark Registries and are also highly experienced in dealing with oppositions, appeals and IP litigation.

In addition, our trade mark attorneys work closely with our IP lawyers in relation to agreements such as for IP licensing, franchising, merchandising, coexistence, selective distribution, and litigation.

Latest updates

Event - 22nd September 2021

Luxury Law Summit Europe 2021

HGF is sponsoring Luxury Law Summit Europe this year which is being held on 22nd September 2021 in London. The event will bring together General Counsel and business figures from …

Event details

The Internet of Things

What is the Internet of Things? Among the various lockdown viewing options offered by Netflix is a series of animated short stories called “Love, Death and Robots”, which span a …

Read article

Bitesize food case law

In the past 6 months a number of very interesting decisions were handed down by different European courts and IP offices which we would like to draw your attention to. …

Read article

The secret code of tailored skincare

Recently, there has been news in the press that an international skin care company was suspected of copying ideas regarding personalised cosmetics from a young startup it held talks with …

Read article

Non-dairy giant vs UK family farm - Oat milk brand battle

Earlier this year we looked at M&S v Aldi in the Caterpillar wars, and the case at the moment is Oatly v Glebe Farms. In an [Oat]shell: Swedish drinks firm …

Read article

Conceptual Similarity – the key to likelihood of confusion?

BareMinerals v BareFace Minerals – case O/060/21 (January 2021) In March 2020, Shiseido Americas Corporation (“SAC”) filed an application to invalidate UK registration No. 3114196 “BareFace Minerals” in the name …

Read article

Battle of the Banksy trade marks

Between 2014 and 2019 Banksy applied and registered 14 European Union trade marks for some of his most famous artworks. However, over the last 2 years several of these registrations …

Read article
Event -

WIPR webinar: The use of trade mark rights to protect fashion designs

WIPR is holding a webinar on 8th September at 4pm (BST)/11am ET, where HGF Partner Lee Curtis and Trade Mark Director Rebecca Field will present on ‘A little less ordinary: the …

Event details