Trade marks enable brands to secure a strong competitive advantage by distinguishing their goods and services from those of their competitors.
Trade marks exist to provide the owner with certain exclusive rights to words, logos, slogans, numbers, colours and audio branding, providing a powerful tool in preventing copycats and counterfeits.
HGF’s large, multidisciplinary team across Europe provides industry-leading advice in securing trade marks for brands across all industries, be it retail, media or food & drink, ensuring goods and services are registered in the optimum categories and jurisdictions to secure the strongest possible protection.
In addition, our trade mark attorneys work closely with our IP lawyers in relation to agreements such as for IP licensing, franchising, merchandising, coexistence, selective distribution, and litigation.
HGF is sponsoring Luxury Law Summit Europe this year which is being held on 22nd September 2021 in London. The event will bring together General Counsel and business figures from …Event details
What is the Internet of Things? Among the various lockdown viewing options offered by Netflix is a series of animated short stories called “Love, Death and Robots”, which span a …Read article
In the past 6 months a number of very interesting decisions were handed down by different European courts and IP offices which we would like to draw your attention to. …Read article
Recently, there has been news in the press that an international skin care company was suspected of copying ideas regarding personalised cosmetics from a young startup it held talks with …Read article
Earlier this year we looked at M&S v Aldi in the Caterpillar wars, and the case at the moment is Oatly v Glebe Farms. In an [Oat]shell: Swedish drinks firm …Read article
BareMinerals v BareFace Minerals – case O/060/21 (January 2021) In March 2020, Shiseido Americas Corporation (“SAC”) filed an application to invalidate UK registration No. 3114196 “BareFace Minerals” in the name …Read article
Between 2014 and 2019 Banksy applied and registered 14 European Union trade marks for some of his most famous artworks. However, over the last 2 years several of these registrations …Read article
WIPR is holding a webinar on 8th September at 4pm (BST)/11am ET, where HGF Partner Lee Curtis and Trade Mark Director Rebecca Field will present on ‘A little less ordinary: the …Event details