Designs

Protecting the aesthetics of a product design is as important as a trade mark or a patent.

The time, money and effort that companies put into design is often at the core of a product’s success, therefore, it’s vital to secure its value.

Design rights are sometimes the forgotten protection for businesses, yet will safeguard a company from copycat items emerging once a product has gone to market. From high-fashion to everyday products, the HGF design rights team operates across all sectors to ensure imitations do not have a detrimental effect on a brand’s existing items, whilst protecting new product development from the risk of conflicting with current designs on the marketplace.

To obtain a strong design protection that provides both asset value to exploit and an enforceable legal instrument, careful attention must be paid to the defining and specifying of the design claims in view of the unique circumstances and practices within an organisation’s relevant market, and possible existing relevant prior art, before proceeding to apply for any design registration. Our design rights team has extensive expertise in advising clients on opportunities, risks and the investment of adequate and useful design claims for a vast range of products and brands.

 

 

Colour testing
Looking at plans

Our designs & design rights specialists

We’ve built our business by recruiting and developing specialists, not generalists. When it comes to protecting your ideas and business, you want to know you’re working with the best – people who truly understand your sector and the potential of your IP.

HGF’s team has designs & design rights professionals from an array of academic backgrounds. Our team-based approach ensures our clients benefit from the very best strategic advice from people who understand not only the legal environment, but also the practical and theoretical side of their business.

Let's talk

If you would like to discuss how HGF could help you, contact one of our designs & design rights specialists.

Related news

Copycat routes of action - decisive protection for designers

IPEC handed down a victory on 19th November 2020 to Italian manufacturer Freddy SpA. This company distributed a pair of trousers known as WR.UP pants (launched in 2012) – designed …

Read article

Product upcycling and brand owners

Upcycling has become increasingly popular in recent years, the increase in environmental awareness amongst both businesses and consumers driving the trend, but with this comes new challenges for brand owners. …

Read article

The skin we don't live in

Veganism has surged in popularity in recent years, with more than 600,000 self -described vegans in the United Kingdom as of 2018, up from 150,000 in 2006.[1] Now attention is …

Read article

Battle of the beers called off

This week it was announced that Lidl, the German discount supermarket, and Dutch beer brewer Grolsch settled their trade mark conflict that arose two years ago and which, throughout that …

Read article

A very modern Instagram tale

Missguided is a UK-based retailer selling primarily clothing which is aimed at young female purchasers and garners much PR from influencers and social media. The company was founded in 2009 …

Read article
Event - 1st December 2020

HGF IP in Retail online training events

In 2020, HGF will be delivering its 8th Annual IP in Retail Conference differently. As usual, we have put together an agenda which considers topical IP issues encountered by in-house …

Event details

HGF Complete: Brexit Webinars

The UK is due to leave the EU trade mark and design system (EU IPO) at 11pm on 31st December 2020. At that time identical UK trade mark and design registrations will be …

Read article
Event - 26th November 2019

IQPC Life Science IP 2019 - London

HGF are sponsoring IQPC Life Science IP conference on 26-27 November in London with Partner Martyn Fish, Legal Director Michelle Davies and Partner Rachel Fetches attending. Life Science IP 2019 will include a range of subjects …

Event details