Protecting the aesthetics of a product design is as important as a trade mark or a patent.

The time, money and effort that companies put into design is often at the core of a product’s success, therefore, it’s vital to secure its value.

Design rights are sometimes the forgotten protection for businesses, yet will safeguard a company from copycat items emerging once a product has gone to market. From high-fashion to everyday products, the HGF design rights team operates across all sectors to ensure imitations do not have a detrimental effect on a brand’s existing items, whilst protecting new product development from the risk of conflicting with current designs on the marketplace.

To obtain a strong design protection that provides both asset value to exploit and an enforceable legal instrument, careful attention must be paid to the defining and specifying of the design claims in view of the unique circumstances and practices within an organisation’s relevant market, and possible existing relevant prior art, before proceeding to apply for any design registration. Our design rights team has extensive expertise in advising clients on opportunities, risks and the investment of adequate and useful design claims for a vast range of products and brands.



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Our designs & design rights specialists

We’ve built our business by recruiting and developing specialists, not generalists. When it comes to protecting your ideas and business, you want to know you’re working with the best – people who truly understand your sector and the potential of your IP.

HGF’s team has designs & design rights professionals from an array of academic backgrounds. Our team-based approach ensures our clients benefit from the very best strategic advice from people who understand not only the legal environment, but also the practical and theoretical side of their business.

Let's talk

If you would like to discuss how HGF could help you, contact one of our designs & design rights specialists.

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