MARQUES Annual Conference 2022
The 2022 MARQUES Annual Conference will be held in Madrid on 20-23 September.
This year’s conference will focus on celebrating marks. The various sessions will address in particular how sustainability and new technologies will shape the future of brands.
Topics discussed will include Artificial Intelligence (AI) and Blockchain; digital dispute resolution; how to integrate and prioritise sustainability; responding to external disruption; virtual/augmented reality and deep fakes; branding innovative products; and enforcement in the metaverse. There will also be panels on CJEU and General Court case law, judicial approaches to parasitic competition and international design protection strategies.