Mr
Alexander
Hagen

Partner & Trade Mark Attorney

Amsterdam Office

Trade marks

Telephone. +31(0) 207 051 090
Mobile. +31(0) 614 401 660
Email. [email protected]

Experience

Alexander started in IP in the legal department of a multi-national, where after he joined a niche IP firm, and after a few years joined a renowned International IP firm in Amsterdam, working for clients, from start-ups to sports; fashion; technology and design driven businesses, helping them with IP management, design and branding strategies, counterfeit, cross border litigation, conflict advice, structuring, DD, and licensing. He was also part of the senior management of the firm for over 15 years. Alexander joined HGF January 2017.

Qualifications

Trade Mark Attorney

Benelux
Dutch
European


LAW DEGREE

RUN Uni

Recognition

WTR 1000

WTR 1000 says; “...Alexander Hagen is an authority on corporate IP issues...” (2014), “…incredibly prompt and clear in his advice, and a favourite of household-name brands…” (2015), “…represents prestigious brand owners including cosmetics companies and football clubs; …licensing and due diligence procedures among his specialisms” (2016), "dynamic... devises highly creative trademark strategies and razor-sharp litigation tactics; licensing and financial IP planning are also fortes..." (2017).HGF Amsterdam is a dynamic firm that continues to grow year on year. Clients love it and it is little wonder that it is among one of the biggest and most renowned IP outfits in Europe. It attracts good, ambitious people who perfect the balance between being complete professionals while also being friendly and approachable to work with.” Providing solid trademark assistance for a series of elite clients domestically and internationally, the team is led imperiously by Alexander Hagen. Thanks to his unique, commercial insight, Hagen “is an extremely talented professional with a very pragmatic approach who puts the client at the forefront of everything that he does”. (2020)

View recognition online

MIP IP Stars

MIP Trademark star 2015, 2016, 2017, 2018, 2019, 2020

View recognition online

Publications

World Trademark Review 1000 2022

View publication online

WTR 1000 2021

View publication online

MIP IP Stars 2020

View publication online

WTR 1000 2020

View publication online

WTR 1000 2019

View publication online

Publishing on subjects in the field of Intellectual Property, a.o. in WTR, BMM, MIP. Honourable mention Wim Mak award for “Post Postkantoor” 2004

Conferences: 2022

May 19th 2022

HGF Complete webinar: comparison of registered and unregistered design rights procedures before the EUIPO and UKIPO

Speaker

Event details

April 30th 2022

INTA 2022 Annual Meeting Live+

Attended

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Conferences: 2021

March 9th 2021

IQPC Global IP Exchange Europe 2021

Attended

Event details

January 26th 2021

IQPC Global IP Exchange USA 2021

Attended

Event details

Conferences: 2020

September 29th 2020

IQPC Global IP Exchange Europe 2020

Attended

Event details

May 21st 2020

WTR London

Attended

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Conferences: 2019

December 3rd 2019

IP in Retail Conference Amsterdam 2019

Speaker

Event details

November 13th 2019

Luxury Law New York Summit 2019 - New York

Attended

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October 21st 2019

IQPC IP World Summit 2019 - Amsterdam

Attended

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September 24th 2019

IP in Retail Conference 2019 - London & Leeds

Speaker

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September 18th 2019

Luxury Law Summit New York

Attended

May 18th 2019

INTA Boston

Attended

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May 18th 2019

INTA 141st Annual Meeting 2019 - Boston

Attended

Event details

March 11th 2019

IQPC Global IP Exchange Europe - Berlin

Speaker

Event details

CSR

Mentoring and some pro bono help / advisory for City -hub in Amsterdam, for local Centre in hometown, and for Students and Trainee’s.

Related News

Event - 22nd September 2022

WIPR Trademarks Los Angeles 2022

WIPR Trademarks Los Angeles will be held on 22nd September 2022. The event will bring together 100+ brand protection experts to discuss key strategic trademark management issues. WIPR Trademarks Los …

Event details

Who owns NFTs?

For any avid readers you may recall back in our Spring Retail Scanner we covered NFTs, specifically what they are and what they mean for retailers and their IP. In …

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A question of refills but also one of trade marks

The case Advocate General Giovanni Pitruzzelli provided an Opinion on 12th May 2022 in a case being heard by the Court of Justice of the European Union (CJEU), originating from …

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Ownership in the metaverse - a (virtual) reality or a real fiction?

A look at whether you own and control what you buy in the space. First things first, let’s define the metaverse The metaverse can be described as a network of …

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Conceptual similarity - when is 'well known' enough?

Trade mark conflicts between two identical marks used for identical products are relatively rare. Most conflicts evolve around the question whether the marks in question are similar. If the marks …

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3D shape trade marks for medical devices

Innovation in medical devices continues strongly and the introduction of IoT and 3D printing (amongst others) has led to an acceleration in new medical devices. Whilst patents and designs are …

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“For medical purposes” – a case for unblurring the lines between pharma and nutritional products

Food-pharma industry convergence is not a new development. In 2013, a study of the patent citation data of 274 published European patents by 5 EU Medical Nutrition companies revealed the …

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Event - 30th April 2022

INTA 2022 Annual Meeting Live+

The HGF European team will be attending the INTA 2022 Annual Meeting Live+. It is being held on 30th April – 4th May in Washington, D.C. INTA brings together the …

Event details

Let's talk

If you would like to discuss how HGF could help you, contact one of our IP specialists.