Mr
Alexander
Hagen

Partner & Trade Mark Attorney

Amsterdam Office

Telephone. +31(0) 207 051 090
Mobile. +31(0) 614 401 660
Email. [email protected]

Experience

Alexander started in IP in the legal department of a multi-national, where after he joined a niche IP firm, and after a few years joined a renowned International IP firm in Amsterdam, working for clients, from start-ups to sports; fashion; technology and design driven businesses, helping them with IP management, design and branding strategies, counterfeit, cross border litigation, conflict advice, structuring, DD, and licensing. He was also part of the senior management of the firm for over 15 years. Alexander joined HGF January 2017.

Specialisms

  • Trade marks

Industries

  • Finance icon Finance
  • Food & drink icon Food & drink
  • Packaging icon Packaging
  • Retail icon Retail

Services

  • Advertising
  • Designs & design rights
  • Due diligence
  • Strategy
  • Trade marks
  • Transactional IP & commercial support
  • Utility models

Qualifications

Trade Mark Attorney

Benelux
Dutch
European


LAW DEGREE

RUN Uni

Recognition

WTR 1000

WTR 1000 says; “...Alexander Hagen is an authority on corporate IP issues...” (2014), “…incredibly prompt and clear in his advice, and a favourite of household-name brands…” (2015), “…represents prestigious brand owners including cosmetics companies and football clubs; …licensing and due diligence procedures among his specialisms” (2016), "dynamic... devises highly creative trademark strategies and razor-sharp litigation tactics; licensing and financial IP planning are also fortes..." (2017).HGF Amsterdam is a dynamic firm that continues to grow year on year. Clients love it and it is little wonder that it is among one of the biggest and most renowned IP outfits in Europe. It attracts good, ambitious people who perfect the balance between being complete professionals while also being friendly and approachable to work with.” Providing solid trademark assistance for a series of elite clients domestically and internationally, the team is led imperiously by Alexander Hagen. Thanks to his unique, commercial insight, Hagen “is an extremely talented professional with a very pragmatic approach who puts the client at the forefront of everything that he does”. (2020)

View recognition online

MIP IP Stars

MIP Trademark star 2015, 2016, 2017, 2018, 2019, 2020

View recognition online

Publications

WTR 1000 2021

View publication online

MIP IP Stars 2020

View publication online

WTR 1000 2020

View publication online

WTR 1000 2019

View publication online

Publishing on subjects in the field of Intellectual Property, a.o. in WTR, BMM, MIP. Honourable mention Wim Mak award for “Post Postkantoor” 2004

Conferences: 2021

March 9th 2021

IQPC Global IP Exchange Europe 2021

Attended

Event details

January 26th 2021

IQPC Global IP Exchange USA 2021

Attended

Event details

Conferences: 2020

September 29th 2020

IQPC Global IP Exchange Europe 2020

Attended

Event details

May 21st 2020

WTR London

Attended

Event details

Conferences: 2019

December 3rd 2019

IP in Retail Conference Amsterdam 2019

Speaker

Event details

November 13th 2019

Luxury Law New York Summit 2019 - New York

Attended

Event details

October 21st 2019

IQPC IP World Summit 2019 - Amsterdam

Attended

Event details

September 24th 2019

IP in Retail Conference 2019 - London & Leeds

Speaker

Event details

September 18th 2019

Luxury Law Summit New York

Attended

May 18th 2019

INTA Boston

Attended

Event details

May 18th 2019

INTA 141st Annual Meeting 2019 - Boston

Attended

Event details

March 11th 2019

IQPC Global IP Exchange Europe - Berlin

Speaker

Event details

Conferences: 1970

January 1st 1970

Speaker

January 1st 1970

HGF IP in Retail online training events

Speaker

Event details

CSR

Mentoring and some pro bono help / advisory for City -hub in Amsterdam, for local Centre in hometown, and for Students and Trainee’s.

Related News

Managing Intellectual Property IP Stars & Firm Rankings 2021

Managing Intellectual Property IP Stars 2021, comprising the highly recommended IP professionals, has now been published. HGF is delighted to have 14 European attorneys listed. IP STARS is the leading …

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Searching for the distinctive

How to streamline the trade mark selection process by conducting effective, in-house ‘dirty searches’. Selecting the right trade mark for your new healthcare product is a critically important task. Consumers …

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Event - 8th June 2021

WIPR Trademarks Live

HGF is sponsoring WIPR Trademarks Live conference 2021 with Partner Lee Curtis speaking on 8th June. WIPR Trademarks Live is designed to provide critical and timely insights from leading trademark …

Event details
Event - 22nd June 2021

Intellectual Property for Business: How to protect your brand and ideas

HGF Trade Mark Director Adjoa Anim will be speaking at a webinar hosted by London Chamber of Commerce and Industry on 22nd June. Brands are arguably one of the most …

Event details

This is not just any caterpillar...

It would have been difficult to miss the recent news that Marks & Spencer has filed trade mark infringement proceedings against German discounter Aldi’s Cuthbert the Caterpillar cake. The filing …

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Event - 26th April 2021

World Intellectual Property Day 2021

World Intellectual Property Day is on 26th April. This year’s theme is IP & SME’s: Taking your ideas to market. World IP day 2021 shines a light on the critical role of …

Event details
Event - 10th May 2021

Intellectual Property - Are you protecting your business ideas?

HGF and British-Swiss Chamber of Commerce are holding a webinar on 10th May 2021. Join HGF Partner and Patent Attorney Mike Nelson and Michaël Alder, Legal Advisor at the Swiss Federal Institute of …

Event details

Copycat routes of action - decisive protection for designers

IPEC handed down a victory on 19th November 2020 to Italian manufacturer Freddy SpA. This company distributed a pair of trousers known as WR.UP pants (launched in 2012) – designed …

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Let's talk

If you would like to discuss how HGF could help you, contact one of our IP specialists.