Trade Mark Director

Birmingham Office

Telephone. +44(0) 121 265 7930
Mobile. +44(0) 758 599 7410
Email. [email protected]


Everyone is surrounded by brands on a daily basis and it is this instant recognition and relationship that brands have with consumers which is key to my interest and approach to brand protection.

Why work with me? It's simple really, I enjoy learning about new products and ventures, working with new people and helping a business grow their brand into a valuable asset.

Brands are business and my approach to working with clients is to understand how the brand fits into the business and what the drivers are for brand growth and where the brand needs to be positioned in the future. Strategy is crucial.

I offer the full spectrum of trade mark services so from registration of trade marks, clearance searches for new brands and enforcement advice, trade mark & design portfolio management and strategy, trade mark & domain name watching services, licence agreements, assignments and global assignment recordal programmes, domain name actions (Nominet & ICANN), Company Name Tribunal actions and advice relating to opposition, invalidity and revocation actions relating to trade marks and designs.

My practical expertise spans a wide number of areas including pharmaceuticals, manufacturing, retail, financial and FinTech, animal/pet nutrition, food & drink and the automotive sector. I work with large and small companies and everyone in between - it is this mixture and working with all sectors which keeps my job interesting!

I have a keen interest in Fashion and Retail branding and set up and contribute to the LinkedIn groups, Fashion+IP and Retail+IP.


  • Energy
  • Household products
  • Automotive electronics
  • Computer hardware
  • Computer software
  • Renewable energy
  • Diagnostics
  • Trade marks


  • Finance icon Finance
  • Food & drink icon Food & drink
  • Healthcare icon Healthcare
  • Retail icon Retail


  • Designs & design rights
  • Due diligence
  • Portfolio management
  • Searching & competitor monitoring
  • Strategy
  • Trade marks
  • Transactional IP & commercial support


Trade Mark Attorney

Chartered (UK)


(Hons) Law & Sociology (QD)


Legal 500 (2019)

I was described in leading legal directory Legal 500 as "engaged and understands our business and priorities. She gives tailored, nuanced advice"

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Managing Intellectual Property (MIP) IP Rising Star

The guide highlights the best-performing non-partners who have contributed to the success of their firms and clients in recent years. Results are based on the information, including client feedback and peer responses obtained during the research for the 2019/20 edition of IP Stars. I was delighted to have been listed as an IP Rising Star 2019/20

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John Parker Memorial Award (CITMA)

Th Chartered Institute of Trade Mark Attorneys presented Rebecca with the "John Parker Memorial Award" in 2007 for achieving the highest mark in the UK Trade Mark Practice Paper.

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World Trademark Review - UK Rankings

HGF for the first time has moved into the gold top band for trade mark attorneys in the UK. I am also delighted to have received a really nice personal quote from one of my client's - “Her advice is never less than comprehensive and considers the business as well as legal position. Exercising a great deal of common sense, she doesn’t counsel clients in a vacuum or with self-protection from risk as her first concern; she is comfortable giving unvarnished reports on options along with her own recommendations.”

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Copycat routes of action - decisive protection for designers

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A very modern Instagram tale

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MIP IP Rising Stars 2019/20

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HGF continue to be highly ranked in The Legal 500 United Kingdom 2020 rankings

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The forgotten trade marks: Bona Vacantia (CITMA Blog)

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Retail Week - Top Trade Mark Tips for retailers operating in China

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Rebecca is a member of the CITMA Autumn Conference Committee.

Related News

Managing Intellectual Property IP Stars & Firm Rankings 2021

Managing Intellectual Property IP Stars 2021, comprising the highly recommended IP professionals, has now been published. HGF is delighted to have 14 European attorneys listed. IP STARS is the leading …

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Searching for the distinctive

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Event - 8th June 2021

WIPR Trademarks Live

HGF is sponsoring WIPR Trademarks Live conference 2021 with Partner Lee Curtis speaking on 8th June. WIPR Trademarks Live is designed to provide critical and timely insights from leading trademark …

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Event - 22nd June 2021

Intellectual Property for Business: How to protect your brand and ideas

HGF Trade Mark Director Adjoa Anim will be speaking at a webinar hosted by London Chamber of Commerce and Industry on 22nd June. Brands are arguably one of the most …

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This is not just any caterpillar...

It would have been difficult to miss the recent news that Marks & Spencer has filed trade mark infringement proceedings against German discounter Aldi’s Cuthbert the Caterpillar cake. The filing …

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Event - 26th April 2021

World Intellectual Property Day 2021

World Intellectual Property Day is on 26th April. This year’s theme is IP & SME’s: Taking your ideas to market. World IP day 2021 shines a light on the critical role of …

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Event - 10th May 2021

Intellectual Property - Are you protecting your business ideas?

HGF and British-Swiss Chamber of Commerce are holding a webinar on 10th May 2021. Join HGF Partner and Patent Attorney Mike Nelson and Michaël Alder, Legal Advisor at the Swiss Federal Institute of …

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Copycat routes of action - decisive protection for designers

IPEC handed down a victory on 19th November 2020 to Italian manufacturer Freddy SpA. This company distributed a pair of trousers known as WR.UP pants (launched in 2012) – designed …

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Let's talk

If you would like to discuss how HGF could help you, contact one of our IP specialists.