Trade Mark Director

Birmingham Office

Telephone. +44(0) 121 265 7930
Mobile. +44(0) 758 599 7410
Email. [email protected]


Everyone is surrounded by brands on a daily basis and it is this instant recognition and relationship that brands have with consumers which is key to my interest and approach to brand protection.

Why work with me? It's simple really, I enjoy learning about new products and ventures, working with new people and helping a business grow their brand into a valuable asset.

Brands are business and my approach to working with clients is to understand how the brand fits into the business and what the drivers are for brand growth and where the brand needs to be positioned in the future. Strategy is crucial.

I offer the full spectrum of trade mark services so from registration of trade marks, clearance searches for new brands and enforcement advice, trade mark & design portfolio management and strategy, trade mark & domain name watching services, licence agreements, assignments and global assignment recordal programmes, domain name actions (Nominet & ICANN), Company Name Tribunal actions and advice relating to opposition, invalidity and revocation actions relating to trade marks and designs.

My practical expertise spans a wide number of areas including pharmaceuticals, manufacturing, retail, financial and FinTech, animal/pet nutrition, food & drink and the automotive sector. I work with large and small companies and everyone in between - it is this mixture and working with all sectors which keeps my job interesting!

I have a keen interest in Fashion and Retail branding and set up and contribute to the LinkedIn groups, Fashion+IP and Retail+IP.


  • Energy
  • Household products
  • Automotive electronics
  • Computer hardware
  • Computer software
  • Renewable energy
  • Diagnostics
  • Trade marks


  • Finance icon Finance
  • Food & drink icon Food & drink
  • Healthcare icon Healthcare
  • Retail icon Retail


  • Designs & design rights
  • Due diligence
  • Portfolio management
  • Searching & competitor monitoring
  • Strategy
  • Trade marks
  • Transactional IP & commercial support


Trade Mark Attorney

Chartered (UK)


(Hons) Law & Sociology (QD)


Legal 500 (2019)

I was described in leading legal directory Legal 500 as "engaged and understands our business and priorities. She gives tailored, nuanced advice"

View recognition online

Managing Intellectual Property (MIP) IP Rising Star

The guide highlights the best-performing non-partners who have contributed to the success of their firms and clients in recent years. Results are based on the information, including client feedback and peer responses obtained during the research for the 2019/20 edition of IP Stars. I was delighted to have been listed as an IP Rising Star 2019/20

View recognition online

John Parker Memorial Award (CITMA)

Th Chartered Institute of Trade Mark Attorneys presented Rebecca with the "John Parker Memorial Award" in 2007 for achieving the highest mark in the UK Trade Mark Practice Paper.

View recognition online

World Trademark Review - UK Rankings

HGF for the first time has moved into the gold top band for trade mark attorneys in the UK. I am also delighted to have received a really nice personal quote from one of my client's - “Her advice is never less than comprehensive and considers the business as well as legal position. Exercising a great deal of common sense, she doesn’t counsel clients in a vacuum or with self-protection from risk as her first concern; she is comfortable giving unvarnished reports on options along with her own recommendations.”

View recognition online


Copycat routes of action - decisive protection for designers

View publication online

A very modern Instagram tale

View publication online

MIP IP Rising Stars 2019/20

View publication online

HGF continue to be highly ranked in The Legal 500 United Kingdom 2020 rankings

View publication online

The forgotten trade marks: Bona Vacantia (CITMA Blog)

View publication online

Retail Week - Top Trade Mark Tips for retailers operating in China

View publication online


Rebecca is a member of the CITMA Autumn Conference Committee.

Related News

Event - 26th October 2021

9th Microbiome R&D and Business Collaboration Forum: Europe

9th Microbiome R&D and Business Collaboration Forum: Europe will be held on 26th-27th October 2021 in Rotterdam, The Netherlands. The event is dedicated to exploring microbiome research and strategies for …

Event details
Event - 26th October 2021

WIPR Patents Live Broadcast

HGF’s Attorney-At-Law Olivia Petter will be speaking at the WIPR Patents Live Broadcast on Tuesday 26th October. WIPR Patents Live is a programme that gives you access to unmissable live …

Event details
Event - 4th October 2021

IPBC Europe 2021

IPBC Europe: Leadership Summit will be held in-person on 4-5 October in Dublin. The conference is the top European gathering of senior corporate IP professionals. It will be covering the …

Event details

IAM Strategy 300 2021

IAM Strategy 300 Global Leaders guide has been published and HGF is delighted to have 4 Partners listed. The guide draws from the worlds of private practice, consulting and other …

Read article
Event - 20th September 2021

German Biotechnology days 2021

HGF’s Partner Dr Markus Zoller is attending and speaking at the German Biotechnology days on 20th September 2021. German Biotechnology days is the go to event in the industry and …

Event details
Event - 22nd September 2021

Luxury Law Summit Europe 2021

HGF is sponsoring Luxury Law Summit Europe this year which is being held on 22nd September 2021 in London. The event will bring together General Counsel and business figures from …

Event details

The Internet of Things

What is the Internet of Things? Among the various lockdown viewing options offered by Netflix is a series of animated short stories called “Love, Death and Robots”, which span a …

Read article

Bitesize food case law

In the past 6 months a number of very interesting decisions were handed down by different European courts and IP offices which we would like to draw your attention to. …

Read article

Let's talk

If you would like to discuss how HGF could help you, contact one of our IP specialists.