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HGF’s IP in Retail Conference London 2022

October 2022

Event date: 1st December 2022

HGF’s annual IP in Retail Conference will take place in London at St Paul’s (etc.venues) on the 1st December.


The world of retail has seen many changes over the past two years as we exit a global pandemic and still live in uncertain economic times. Technological and environmental themes increasingly impact the world of retail. Is the rise of the metaverse and NFTs a fad or will they have lasting impact on the world of retail? How does retail deal with the rise of environmental concerns and above all, how does intellectual property law fit into all of this?

At IP in Retail 2022, we consider the IP dimension of current trends and issues in the sector.

Sessions will include:

  • Circularity, recycling, upcycling and resale: the environment
  • Sustainability and innovation in the retail sector
  • Iceland vs Iceland: is it a trade mark, is it a place or is it both?
  • Innovation in the metaverse – protecting the tech in your sales of virtual products
  • NFTs and retail
  • Vertically and digitally challenged
  • Saddle bags and shape marks
About the HGF Retail Team

HGF is one of Europe’s largest firms of intellectual property specialists with 22 offices throughout Austria, France, Germany, Ireland, The Netherlands, Switzerland
and the United Kingdom.

HGF’s team of retail specialists, based across Europe, provides the full spectrum of IP support, ranging from brand protection on e-markets through to the technical aspects of patenting AI, advertising and promotions advice, design and trade mark portfolio management, data protection advice and commercialisation.

Our LinkedIn groups Retail+IP and Fashion+IP have over 12,000 members and are designed to bring together those in retail and fashion to discuss stories, recent IP developments and legal updates. We have recently launched a Fashionably IP podcast dedicated to discussing issues of fashion and IP which can be found on Spotify and Apple Podcasts.

For more information on the Retail Team, please visit our Retail and Fashion page.

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