News
IP Ingredients Blog, Parts 11-20
April 2024
Welcome to our blog series, IP Ingredients, created by our Food & Drink Team. This blog will explore the latest IP news, updates, and discussions in the food & drink sector.
Understanding how intellectual property is relevant to your food or drink company, and how to leverage different IP rights for business success can be tricky.
To help you untangle some of these issues, HGF attorneys Jennifer Bailey and Tanya Waller, together with other members of HGF’s Food & Drink team, have launched a new series of articles, “IP Ingredients”, which provides an introduction to IP in the food and drink field as well as giving lots of practical advice.
Part 11: Exploring colours in the food & drink sector – a patent perspective
In the eleventh edition of this series, “Exploring colours in the food & drink sector” , we discuss how the visual appearance, especially the colour, of a food or beverage product is one of the first things that a consumer will assess, using this information to decide whether a product looks good enough to taste or purchase.