Tanya has a passion for partnering and working collaboratively with clients to produce strategies for their intangible IP assets that integrate with the business’ overall goals and objectives. Her aim is to ensure that her client’s IP strategies provide long-term value and return on investment while also reducing or eliminating expenses that do not add value.
With experience from both in-house and law firm perspectives, Tanya takes the time to understand her client’s businesses. This enables her to be a proactive advisor, quickly prioritizing and focusing efforts upon the most critical issues and clearly communicating solution oriented options.
Tanya’s approach is to advise as a business partner with an expertise in trade mark law and support her clients through trade mark and design clearance, prosecution, oppositions, cancellations, licensing, day-to-day counselling and enforcement including cease and desist letters, anti-counterfeiting and settlements. In addition, she advises on brand related aspects of trade dress, packaging, advertising and social media issues.
In her 10+ years of experience, Tanya has advised businesses of all sizes, from a multi-national corporation to a start-up business. Her practice has provided her with experience of trade mark laws around the world and in particular a significant understanding of protecting brands in the US. Tanya also has a particular interest and experience in non-traditional trade marks including 3D and colour marks.
Tanya’s practice crosses a variety of industries including a range of FMCG sectors, fintech, consumer electronics, creatives, engineering, automotive and logistics.
BA(Hons) Egyptian Archaeology - University of Liverpool
MA(Hons) Egyptology - University of Liverpool
Postgraduate Certificate in Trade Marks Law and Practice, Intellectual Property Law - Queen Mary University of London
Professional Certificate Trade Mark Practice, Intellectual Property Law - Nottingham Trent University
IAM Strategy 300 Global Leaders guide has been published and HGF is delighted to have 4 Partners listed. The guide draws from the worlds of private practice, consulting and other …Read article
HGF’s Partner Dr Markus Zoller is attending and speaking at the German Biotechnology days on 20th September 2021. German Biotechnology days is the go to event in the industry and …Event details
HGF is sponsoring Luxury Law Summit Europe this year which is being held on 22nd September 2021 in London. The event will bring together General Counsel and business figures from …Event details
What is the Internet of Things? Among the various lockdown viewing options offered by Netflix is a series of animated short stories called “Love, Death and Robots”, which span a …Read article
In the past 6 months a number of very interesting decisions were handed down by different European courts and IP offices which we would like to draw your attention to. …Read article
Recently, there has been news in the press that an international skin care company was suspected of copying ideas regarding personalised cosmetics from a young startup it held talks with …Read article
Earlier this year we looked at M&S v Aldi in the Caterpillar wars, and the case at the moment is Oatly v Glebe Farms. In an [Oat]shell: Swedish drinks firm …Read article
BareMinerals v BareFace Minerals – case O/060/21 (January 2021) In March 2020, Shiseido Americas Corporation (“SAC”) filed an application to invalidate UK registration No. 3114196 “BareFace Minerals” in the name …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.