Tanya has a passion for partnering and working collaboratively with clients to produce strategies for their intangible IP assets that integrate with the business’ overall goals and objectives. Her aim is to ensure that her client’s IP strategies provide long-term value and return on investment while also reducing or eliminating expenses that do not add value.
With experience from both in-house and law firm perspectives, Tanya takes the time to understand her client’s businesses. This enables her to be a proactive advisor, quickly prioritizing and focusing efforts upon the most critical issues and clearly communicating solution oriented options.
Tanya’s approach is to advise as a business partner with an expertise in trade mark law and support her clients through trade mark and design clearance, prosecution, oppositions, cancellations, licensing, day-to-day counselling and enforcement including cease and desist letters, anti-counterfeiting and settlements. In addition, she advises on brand related aspects of trade dress, packaging, advertising and social media issues.
In her 10+ years of experience, Tanya has advised businesses of all sizes, from a multi-national corporation to a start-up business. Her practice has provided her with experience of trade mark laws around the world and in particular a significant understanding of protecting brands in the US. Tanya also has a particular interest and experience in non-traditional trade marks including 3D and colour marks.
Tanya’s practice crosses a variety of industries including a range of FMCG sectors, fintech, consumer electronics, creatives, engineering, automotive and logistics.
BA(Hons) Egyptian Archaeology - University of Liverpool
MA(Hons) Egyptology - University of Liverpool
Postgraduate Certificate in Trade Marks Law and Practice, Intellectual Property Law - Queen Mary University of London
Professional Certificate Trade Mark Practice, Intellectual Property Law - Nottingham Trent University
HGF Attorney at Law, Olivia Petter, has contributed to a new book ‘Winning with IP: Managing Intellectual Property Today’. Olivia has written a chapter called ‘Brands and designs for web3’. …Read article
IIPLA 2022 USA is a two-day conference event taking place in Las Vegas on 10-11 October. Experts on Intellectual Property will share the stage to share fresh perspectives, data-driven approaches, …Event details
The 2022 MARQUES Annual Conference will be held in Madrid on 20-23 September. This year’s conference will focus on celebrating marks. The various sessions will address in particular how sustainability …Event details
WIPR Trademarks Los Angeles will be held on 22nd September 2022. The event will bring together 100+ brand protection experts to discuss key strategic trademark management issues. WIPR Trademarks Los …Event details
The case Advocate General Giovanni Pitruzzelli provided an Opinion on 12th May 2022 in a case being heard by the Court of Justice of the European Union (CJEU), originating from …Read article
A look at whether you own and control what you buy in the space. First things first, let’s define the metaverse The metaverse can be described as a network of …Read article
Trade mark conflicts between two identical marks used for identical products are relatively rare. Most conflicts evolve around the question whether the marks in question are similar. If the marks …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.