Tanya has a passion for partnering and working collaboratively with clients to produce strategies for their intangible IP assets that integrate with the business’ overall goals and objectives. Her aim is to ensure that her client’s IP strategies provide long-term value and return on investment while also reducing or eliminating expenses that do not add value.
With experience from both in-house and law firm perspectives, Tanya takes the time to understand her client’s businesses. This enables her to be a proactive advisor, quickly prioritizing and focusing efforts upon the most critical issues and clearly communicating solution oriented options.
Tanya’s approach is to advise as a business partner with an expertise in trade mark law and support her clients through trade mark and design clearance, prosecution, oppositions, cancellations, licensing, day-to-day counselling and enforcement including cease and desist letters, anti-counterfeiting and settlements. In addition, she advises on brand related aspects of trade dress, packaging, advertising and social media issues.
In her 10+ years of experience, Tanya has advised businesses of all sizes, from a multi-national corporation to a start-up business. Her practice has provided her with experience of trade mark laws around the world and in particular a significant understanding of protecting brands in the US. Tanya also has a particular interest and experience in non-traditional trade marks including 3D and colour marks.
Tanya’s practice crosses a variety of industries including a range of FMCG sectors, fintech, consumer electronics, creatives, engineering, automotive and logistics.
BA(Hons) Egyptian Archaeology - University of Liverpool
MA(Hons) Egyptology - University of Liverpool
Postgraduate Certificate in Trade Marks Law and Practice, Intellectual Property Law - Queen Mary University of London
Professional Certificate Trade Mark Practice, Intellectual Property Law - Nottingham Trent University
Managing Intellectual Property IP Stars 2021, comprising the highly recommended IP professionals, has now been published. HGF is delighted to have 14 European attorneys listed. IP STARS is the leading …Read article
How to streamline the trade mark selection process by conducting effective, in-house ‘dirty searches’. Selecting the right trade mark for your new healthcare product is a critically important task. Consumers …Read article
HGF is sponsoring WIPR Trademarks Live conference 2021 with Partner Lee Curtis speaking on 8th June. WIPR Trademarks Live is designed to provide critical and timely insights from leading trademark …Event details
HGF Trade Mark Director Adjoa Anim will be speaking at a webinar hosted by London Chamber of Commerce and Industry on 22nd June. Brands are arguably one of the most …Event details
It would have been difficult to miss the recent news that Marks & Spencer has filed trade mark infringement proceedings against German discounter Aldi’s Cuthbert the Caterpillar cake. The filing …Read article
World Intellectual Property Day is on 26th April. This year’s theme is IP & SME’s: Taking your ideas to market. World IP day 2021 shines a light on the critical role of …Event details
HGF and British-Swiss Chamber of Commerce are holding a webinar on 10th May 2021. Join HGF Partner and Patent Attorney Mike Nelson and Michaël Alder, Legal Advisor at the Swiss Federal Institute of …Event details
IPEC handed down a victory on 19th November 2020 to Italian manufacturer Freddy SpA. This company distributed a pair of trousers known as WR.UP pants (launched in 2012) – designed …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.