Tanya has a passion for partnering and working collaboratively with clients to produce strategies for their intangible IP assets that integrate with the business’ overall goals and objectives. Her aim is to ensure that her client’s IP strategies provide long-term value and return on investment while also reducing or eliminating expenses that do not add value.
With experience from both in-house and law firm perspectives, Tanya takes the time to understand her client’s businesses. This enables her to be a proactive advisor, quickly prioritizing and focusing efforts upon the most critical issues and clearly communicating solution oriented options.
Tanya’s approach is to advise as a business partner with an expertise in trade mark law and support her clients through trade mark and design clearance, prosecution, oppositions, cancellations, licensing, day-to-day counselling and enforcement including cease and desist letters, anti-counterfeiting and settlements. In addition, she advises on brand related aspects of trade dress, packaging, advertising and social media issues.
In her 10+ years of experience, Tanya has advised businesses of all sizes, from a multi-national corporation to a start-up business. Her practice has provided her with experience of trade mark laws around the world and in particular a significant understanding of protecting brands in the US. Tanya also has a particular interest and experience in non-traditional trade marks including 3D and colour marks.
Tanya’s practice crosses a variety of industries including a range of FMCG sectors, fintech, consumer electronics, creatives, engineering, automotive and logistics.
BA(Hons) Egyptian Archaeology - University of Liverpool
MA(Hons) Egyptology - University of Liverpool
Postgraduate Certificate in Trade Marks Law and Practice, Intellectual Property Law - Queen Mary University of London
Professional Certificate Trade Mark Practice, Intellectual Property Law - Nottingham Trent University
May 18th 2019
When deciding whether to invest in a company, an investor will inevitably have to decide the value of the company. Taking a simplified view, a company’s valuation can be considered …Read article
Using SleepCogni as a case study, we look at some key ways that IP can help start-ups to develop their technology and secure investment. SleepCogni is a SleepTech start-up who …Read article
WIPR Insights are hosting a webinar on 17th November, where HGF’s Partner Rigel Moss McGrath and Trade Mark Attorney Rachel Platts will discuss Brands with social purpose. About the webinar …Event details
I have a friend who is a keen model car collector. Recently he spotted one he liked the look of on a well-known online auction site, put a bid on …Read article
Is an International Exhaustion of Rights Regime coming to the UK? And should it be welcomed by retailers? Since 1973 when the United Kingdom joined the then European Economic Community …Read article
For many years, the China Trademark Office (CTMO) has not accepted “retail” services in Class 35, on the basis that the protection of services implies providing a service for others, …Read article
HGF recently presented on this topic at the Luxury Law Summit conference in London, which emphasised the need for brands to take a robust strategy to trade mark protection online. …Read article
Trade Mark Director Adjoa Anim highlights the changes to the UK Geographical Indication system. There was a lot of excitement over Gower Salt Marsh Lamb becoming the first UK Geographical …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.