Mr Mrs Miss Ms Dr Other

Ms
Adjoa
Anim

Trade Mark Director

London Office

Trade marks

Telephone. +44(0) 207 776 5100
Mobile. +44(0) 788 100 8385
Email. aanim@hgf.com
Vcard
Linkedin

Experience

Adjoa enjoys getting to know the nature of her client’s businesses, their objectives and priorities, to get the best outcomes for any brand-related challenges they may face.

She provides advice to a wide range of customers, including FMCG businesses (including fashion, accessories and food), retailers, financial service providers, engineering and tech firms and pharmaceutical companies. In addition to her trade mark experience in the United Kingdom and European Union, through working in partnership with colleagues in the various HGF offices and associates in foreign firms, Adjoa has built up her expertise in brand selection, filing strategies, portfolio management and transactions concerning these rights.

Adjoa has experience in UK, EU and foreign contentious actions. Where the parties are amenable to doing so, she advises on and prepares national and global settlement agreements, striving for an efficient and effective resolution to disputes. Vital post-registration activities that go hand-in-hand with portfolio management, for instance, customs applications to monitor counterfeit products and liaising with in-house brand protection officers to ensure that clients have the right tools for countering unauthorised use, are also an important part of her role.

Specialisms

Industries

Services

Qualifications

Trade Mark Attorney

Chartered (UK)

BA

History

LLM

Legal Practice

LPC

LPC

POSTGRADUATE DIPLOMA OR CERTIFICATE

PgDL

Publications

Bite-sized MBA Course

View publication online

International trade mark registrations – change to UKIPO handling procedure

View publication online

How Black Lives Matter sparked rebrands around the world

View publication online

Download publication PDF

Brand evolution and anti-racism – trade mark lessons

View publication online

Brand evolution and anti-racism – a trade mark perspective

View publication online

Members Only – Changes to the selective IP right of Geographical Indications

View publication online

Download publication PDF

Customs Applications – Using your IP to monitor counterfeit goods

View publication online

Download publication PDF

Members Only – The evolution of the selective IP right of Geographical Indications in the UK

View publication online

Download publication PDF

Demystifying third party oppositions to trade mark applications

View publication online

Download publication PDF

Conferences: 2025

17th May 2025

INTA 2025 Annual Meeting Live

Attended

Event details

Conferences: 2022

14th July 2022

The UK Black Business Entrepreneurs Conference 2022

Speaker

Event details

6th - 8th June 2022

PraxisAuril Conference 2022

Speaker

Event details

30th April 2022

INTA 2022 Annual Meeting Live+

Attended

Event details

CSR

Mentoring and providing guidance to those who aspire to work in the legal profession.

Arranging work experience for candidates from under-represented sections of society.

Providing legal assistance to social enterprises and start-ups.

Adjoa is a member of the HGF Equality Diversity and Inclusion Focus Group, which advises the firm’s Management Board on the planning and implementation of its EDI initiatives, policies and activities.

Related News

Event - 17th May 2025

INTA 2025 Annual Meeting Live

The HGF European team will be attending the INTA Annual Meeting Live, which will take place on 17th-21st May in San Diego, US. The conference will connect some of the …

Event details
Event - 3rd April 2024

INTA 2024 Panel Session: IP & Innovation | Green Marks

Our Trade Mark Director Adjoa Anim will be part of an insightful panel session by the Unfair Competition Committee around green brands at INTA Atlanta on Monday 20th May 2024. …

Event details
Event - 18th May - 22nd April 2024

INTA 2024 Annual Meeting Live

The HGF European team will be attending the INTA Annual Meeting Live, which will take place on 18th-22nd May 2024 in Atlanta, Georgia. The conference will connect some of the …

Event details
Event - 16th - 20th May 2023

INTA 2023 Annual Meeting Live+

The HGF European team will be attending the INTA 2023 Annual Meeting Live+. It is being held on 16th – 20th May in Singapore. INTA brings together the most influential …

Event details
Event - 14th July 2022

The UK Black Business Entrepreneurs Conference 2022

HGF is sponsoring The UK Black Business Entrepreneurs Conference 2022, being held on 14th July. The UK Black Business Entrepreneurs Conference is a premier event for black entrepreneurs, corporates and …

Event details
Event - 6th - 8th June 2022

PraxisAuril Conference 2022

PraxisAuril Conference 2022 is being held in Brighton from 6th – 8th June 2022. This conference has an overarching theme of ‘KE is a People Business’ because we know that …

Event details
Event - 30th April 2022

INTA 2022 Annual Meeting Live+

The HGF European team will be attending the INTA 2022 Annual Meeting Live+. It is being held on 30th April – 4th May in Washington, D.C. INTA brings together the …

Event details
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