Ms
Adjoa
Anim

Trade Mark Director

London Office

Telephone. +44(0) 207 776 5100
Mobile. +44(0) 788 100 8385
Email. [email protected]

Experience

Adjoa enjoys getting to know the nature of her client’s businesses, their objectives and priorities, to get the best outcomes for any brand-related challenges they may face.

She provides advice to a wide range of customers, including FMCG businesses (including fashion, accessories and food), retailers, financial service providers, engineering and tech firms and pharmaceutical companies. In addition to her trade mark experience in the United Kingdom and European Union, through working in partnership with colleagues in the various HGF offices and associates in foreign firms, Adjoa has built up her expertise in brand selection, filing strategies, portfolio management and transactions concerning these rights.

Adjoa has experience in UK, EU and foreign contentious actions. Where the parties are amenable to doing so, she advises on and prepares national and global settlement agreements, striving for an efficient and effective resolution to disputes. Vital post-registration activities that go hand-in-hand with portfolio management, for instance, customs applications to monitor counterfeit products and liaising with in-house brand protection officers to ensure that clients have the right tools for countering unauthorised use, are also an important part of her role.

Specialisms

  • Trade marks

Industries

  • Creative, media & entertainment icon Creative, media & entertainment
  • Finance icon Finance
  • Food & drink icon Food & drink
  • Retail icon Retail

Services

  • Due diligence
  • In-house legal support
  • Portfolio management
  • Searching & competitor monitoring
  • Strategy
  • Trade marks
  • Transactional IP & commercial support

Qualifications

Trade Mark Attorney

Chartered (UK)


BA

History

LLM

Legal Practice

LPC

LPC

POSTGRADUATE DIPLOMA OR CERTIFICATE

PgDL

Publications

Brand evolution in the time of anti-racism protests

View publication online

How Black Lives Matter sparked rebrands around the world

View publication online

Download publication PDF

Brand evolution and anti-racism – trade mark lessons

View publication online

Brand evolution and anti-racism – a trade mark perspective

View publication online

Members Only – Changes to the selective IP right of Geographical Indications

View publication online

Download publication PDF

Customs Applications – Using your IP to monitor counterfeit goods

View publication online

Download publication PDF

CSR

Mentoring and providing guidance to those who aspire to work in the legal profession.

Arranging work experience for candidates from under-represented sections of society.

Providing legal assistance to social enterprises and start-ups.

I am a member of the HGF Equality Diversity and Inclusion Focus Group, which advises the firm’s Management Board on the planning and implementation of its EDI initiatives, policies and activities.

Related News

Managing Intellectual Property IP Stars & Firm Rankings 2021

Managing Intellectual Property IP Stars 2021, comprising the highly recommended IP professionals, has now been published. HGF is delighted to have 14 European attorneys listed. IP STARS is the leading …

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Searching for the distinctive

How to streamline the trade mark selection process by conducting effective, in-house ‘dirty searches’. Selecting the right trade mark for your new healthcare product is a critically important task. Consumers …

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Event - 8th June 2021

WIPR Trademarks Live

HGF is sponsoring WIPR Trademarks Live conference 2021 with Partner Lee Curtis speaking on 8th June. WIPR Trademarks Live is designed to provide critical and timely insights from leading trademark …

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Event - 22nd June 2021

Intellectual Property for Business: How to protect your brand and ideas

HGF Trade Mark Director Adjoa Anim will be speaking at a webinar hosted by London Chamber of Commerce and Industry on 22nd June. Brands are arguably one of the most …

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This is not just any caterpillar...

It would have been difficult to miss the recent news that Marks & Spencer has filed trade mark infringement proceedings against German discounter Aldi’s Cuthbert the Caterpillar cake. The filing …

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Event - 26th April 2021

World Intellectual Property Day 2021

World Intellectual Property Day is on 26th April. This year’s theme is IP & SME’s: Taking your ideas to market. World IP day 2021 shines a light on the critical role of …

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Event - 10th May 2021

Intellectual Property - Are you protecting your business ideas?

HGF and British-Swiss Chamber of Commerce are holding a webinar on 10th May 2021. Join HGF Partner and Patent Attorney Mike Nelson and Michaël Alder, Legal Advisor at the Swiss Federal Institute of …

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Copycat routes of action - decisive protection for designers

IPEC handed down a victory on 19th November 2020 to Italian manufacturer Freddy SpA. This company distributed a pair of trousers known as WR.UP pants (launched in 2012) – designed …

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Let's talk

If you would like to discuss how HGF could help you, contact one of our IP specialists.