Ms
Adjoa
Anim

Trade Mark Director

London Office

Trade marks

Telephone. +44(0) 207 776 5100
Mobile. +44(0) 788 100 8385
Email. [email protected]

Experience

Adjoa enjoys getting to know the nature of her client’s businesses, their objectives and priorities, to get the best outcomes for any brand-related challenges they may face.

She provides advice to a wide range of customers, including FMCG businesses (including fashion, accessories and food), retailers, financial service providers, engineering and tech firms and pharmaceutical companies. In addition to her trade mark experience in the United Kingdom and European Union, through working in partnership with colleagues in the various HGF offices and associates in foreign firms, Adjoa has built up her expertise in brand selection, filing strategies, portfolio management and transactions concerning these rights.

Adjoa has experience in UK, EU and foreign contentious actions. Where the parties are amenable to doing so, she advises on and prepares national and global settlement agreements, striving for an efficient and effective resolution to disputes. Vital post-registration activities that go hand-in-hand with portfolio management, for instance, customs applications to monitor counterfeit products and liaising with in-house brand protection officers to ensure that clients have the right tools for countering unauthorised use, are also an important part of her role.

Qualifications

Trade Mark Attorney

Chartered (UK)


BA

History

LLM

Legal Practice

LPC

LPC

POSTGRADUATE DIPLOMA OR CERTIFICATE

PgDL

Publications

How Black Lives Matter sparked rebrands around the world

View publication online

Download publication PDF

Brand evolution and anti-racism – trade mark lessons

View publication online

Brand evolution and anti-racism – a trade mark perspective

View publication online

Members Only – Changes to the selective IP right of Geographical Indications

View publication online

Download publication PDF

Customs Applications – Using your IP to monitor counterfeit goods

View publication online

Download publication PDF

Members Only – The evolution of the selective IP right of Geographical Indications in the UK

View publication online

Download publication PDF

Demystifying third party oppositions to trade mark applications

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Conferences: 2022

April 30th 2022

INTA 2022 Annual Meeting Live+

Attended

Event details

CSR

Mentoring and providing guidance to those who aspire to work in the legal profession.

Arranging work experience for candidates from under-represented sections of society.

Providing legal assistance to social enterprises and start-ups.

Adjoa is a member of the HGF Equality Diversity and Inclusion Focus Group, which advises the firm’s Management Board on the planning and implementation of its EDI initiatives, policies and activities.

Related News

3D shape trade marks for medical devices

Innovation in medical devices continues strongly and the introduction of IoT and 3D printing (amongst others) has led to an acceleration in new medical devices. Whilst patents and designs are …

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“For medical purposes” – a case for unblurring the lines between pharma and nutritional products

Food-pharma industry convergence is not a new development. In 2013, a study of the patent citation data of 274 published European patents by 5 EU Medical Nutrition companies revealed the …

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Event - 30th April 2022

INTA 2022 Annual Meeting Live+

The HGF European team will be attending the INTA 2022 Annual Meeting Live+. It is being held on 30th April – 4th May in Washington, D.C. INTA brings together the …

Event details
Event - 19th May 2022

HGF Complete webinar: comparison of registered and unregistered design rights procedures before the EUIPO and UKIPO

HGF is hosting a series of HGF Complete webinars this Spring. Our expert speakers will discuss trade marks and designs in the EU and the UK. We will compare and …

Event details
Event - 14th April 2022

HGF Complete webinar: unregistered trade mark rights in the EU and UK

HGF is hosting a series of HGF Complete webinars this Spring. Our expert speakers discuss trade marks and designs in the EU and the UK. We compare and contrast the …

Event details
Event - 31st March 2022

HGF Complete webinar: trade mark opposition and invalidity proceedings

HGF is hosting a series of HGF Complete webinars this Spring. Our expert speakers will discuss trade marks and designs in the EU and the UK. We will compare and …

Event details
Event - 17th March 2022

HGF Complete webinar: trade mark application procedures before the EUIPO and UKIPO

HGF is hosting a series of HGF Complete webinars this Spring. Our expert speakers will discuss trade marks and designs in the EU and the UK. We will compare and …

Event details

The exhaustion of rights regime and the recent update from the Government

The current position Since 1973 when the UK joined the then European Common Market, the UK has followed an exhaustion of IP rights regime which has enabled the secondary sale …

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Let's talk

If you would like to discuss how HGF could help you, contact one of our IP specialists.