Adjoa enjoys getting to know the nature of her client’s businesses, their objectives and priorities, to get the best outcomes for any brand-related challenges they may face.
She provides advice to a wide range of customers, including FMCG businesses (including fashion, accessories and food), retailers, financial service providers, engineering and tech firms and pharmaceutical companies. In addition to her trade mark experience in the United Kingdom and European Union, through working in partnership with colleagues in the various HGF offices and associates in foreign firms, Adjoa has built up her expertise in brand selection, filing strategies, portfolio management and transactions concerning these rights.
Adjoa has experience in UK, EU and foreign contentious actions. Where the parties are amenable to doing so, she advises on and prepares national and global settlement agreements, striving for an efficient and effective resolution to disputes. Vital post-registration activities that go hand-in-hand with portfolio management, for instance, customs applications to monitor counterfeit products and liaising with in-house brand protection officers to ensure that clients have the right tools for countering unauthorised use, are also an important part of her role.
July 14th 2022
April 30th 2022
Mentoring and providing guidance to those who aspire to work in the legal profession.
Arranging work experience for candidates from under-represented sections of society.
Providing legal assistance to social enterprises and start-ups.
Adjoa is a member of the HGF Equality Diversity and Inclusion Focus Group, which advises the firm’s Management Board on the planning and implementation of its EDI initiatives, policies and activities.
HGF Attorney at Law, Olivia Petter, has contributed to a new book ‘Winning with IP: Managing Intellectual Property Today’. Olivia has written a chapter called ‘Brands and designs for web3’. …Read article
IIPLA 2022 USA is a two-day conference event taking place in Las Vegas on 10-11 October. Experts on Intellectual Property will share the stage to share fresh perspectives, data-driven approaches, …Event details
The 2022 MARQUES Annual Conference will be held in Madrid on 20-23 September. This year’s conference will focus on celebrating marks. The various sessions will address in particular how sustainability …Event details
WIPR Trademarks Los Angeles will be held on 22nd September 2022. The event will bring together 100+ brand protection experts to discuss key strategic trademark management issues. WIPR Trademarks Los …Event details
The case Advocate General Giovanni Pitruzzelli provided an Opinion on 12th May 2022 in a case being heard by the Court of Justice of the European Union (CJEU), originating from …Read article
A look at whether you own and control what you buy in the space. First things first, let’s define the metaverse The metaverse can be described as a network of …Read article
Trade mark conflicts between two identical marks used for identical products are relatively rare. Most conflicts evolve around the question whether the marks in question are similar. If the marks …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.