Adjoa enjoys getting to know the nature of her client’s businesses, their objectives and priorities, to get the best outcomes for any brand-related challenges they may face.
She provides advice to a wide range of customers, including FMCG businesses (including fashion, accessories and food), retailers, financial service providers, engineering and tech firms and pharmaceutical companies. In addition to her trade mark experience in the United Kingdom and European Union, through working in partnership with colleagues in the various HGF offices and associates in foreign firms, Adjoa has built up her expertise in brand selection, filing strategies, portfolio management and transactions concerning these rights.
Adjoa has experience in UK, EU and foreign contentious actions. Where the parties are amenable to doing so, she advises on and prepares national and global settlement agreements, striving for an efficient and effective resolution to disputes. Vital post-registration activities that go hand-in-hand with portfolio management, for instance, customs applications to monitor counterfeit products and liaising with in-house brand protection officers to ensure that clients have the right tools for countering unauthorised use, are also an important part of her role.
June 22nd 2021
Mentoring and providing guidance to those who aspire to work in the legal profession.
Arranging work experience for candidates from under-represented sections of society.
Providing legal assistance to social enterprises and start-ups.
I am a member of the HGF Equality Diversity and Inclusion Focus Group, which advises the firm’s Management Board on the planning and implementation of its EDI initiatives, policies and activities.
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If you would like to discuss how HGF could help you, contact one of our IP specialists.