Adjoa enjoys getting to know the nature of her client’s businesses, their objectives and priorities, to get the best outcomes for any brand-related challenges they may face.
She provides advice to a wide range of customers, including FMCG businesses (including fashion, accessories and food), retailers, financial service providers, engineering and tech firms and pharmaceutical companies. In addition to her trade mark experience in the United Kingdom and European Union, through working in partnership with colleagues in the various HGF offices and associates in foreign firms, Adjoa has built up her expertise in brand selection, filing strategies, portfolio management and transactions concerning these rights.
Adjoa has experience in UK, EU and foreign contentious actions. Where the parties are amenable to doing so, she advises on and prepares national and global settlement agreements, striving for an efficient and effective resolution to disputes. Vital post-registration activities that go hand-in-hand with portfolio management, for instance, customs applications to monitor counterfeit products and liaising with in-house brand protection officers to ensure that clients have the right tools for countering unauthorised use, are also an important part of her role.
Mentoring and providing guidance to those who aspire to work in the legal profession.
Arranging work experience for candidates from under-represented sections of society.
Providing legal assistance to social enterprises and start-ups.
I am a member of the HGF Equality Diversity and Inclusion Focus Group, which advises the firm’s Management Board on the planning and implementation of its EDI initiatives, policies and activities.
IAM Strategy 300 Global Leaders guide has been published and HGF is delighted to have 4 Partners listed. The guide draws from the worlds of private practice, consulting and other …Read article
HGF’s Partner Dr Markus Zoller is attending and speaking at the German Biotechnology days on 20th September 2021. German Biotechnology days is the go to event in the industry and …Event details
HGF is sponsoring Luxury Law Summit Europe this year which is being held on 22nd September 2021 in London. The event will bring together General Counsel and business figures from …Event details
What is the Internet of Things? Among the various lockdown viewing options offered by Netflix is a series of animated short stories called “Love, Death and Robots”, which span a …Read article
In the past 6 months a number of very interesting decisions were handed down by different European courts and IP offices which we would like to draw your attention to. …Read article
Recently, there has been news in the press that an international skin care company was suspected of copying ideas regarding personalised cosmetics from a young startup it held talks with …Read article
Earlier this year we looked at M&S v Aldi in the Caterpillar wars, and the case at the moment is Oatly v Glebe Farms. In an [Oat]shell: Swedish drinks firm …Read article
BareMinerals v BareFace Minerals – case O/060/21 (January 2021) In March 2020, Shiseido Americas Corporation (“SAC”) filed an application to invalidate UK registration No. 3114196 “BareFace Minerals” in the name …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.