INTA 2024 Panel Session: IP & Innovation | Green Marks

Our Trade Mark Director Adjoa Anim will be part of an insightful panel session by the Unfair Competition Committee around green brands at INTA Atlanta on Monday 20th May 2024.

The focus of this session will be around: ‘IP & Innovation | Green Marks: A Comparative Review of Greenwashing Challenges in Common Law and Civil Law Jurisdictions.’

In light of recent legislation and future laws that are being debated, the panel will explore:

• The adoption and use of green brands.
• The hurdles brands may encounter and how to best avoid them when selecting and protecting Trade Marks that carry an environmental message.
• A cross-border lens, reviewing the commonalities and differences between civil and common law jurisdiction

Consumer demand for environmentally friendly products and services is increasing exponentially and companies are making efforts to publicise their green credentials. Conversely, regulators, lawmakers, trademark registries, consumer watchdogs, and competitors are becoming more vigilant in relation to the accuracy of such claims. The challenge for green brand owners is to raise awareness of their brands while avoiding making any misleading statements that overstate the related environmental benefits.

We hope to see you there! Click the button below to find out more.