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Brexit

Special Report – Brand Protection Beyond Brexit

Januar 2020

Since the UK voted to leave the EU in 2016’s referendum, HGF has worked to ensure that Brexit will just mean ‚business as usual‘ for its clients.

We conducted a survey to better understand how prepared Europe’s companies are for life after Brexit, in terms of protecting their valuable IP rights and the brand equity this adds to their business.

We consulted more than 120 companies, many of them world-leaders in their markets and industry sectors, with specific focus on the UK, Germany, France, Spain, Switzerland and The Netherlands.

The findings are revealed in our Brand Protection Beyond Brexit Report.

Among the Key findings:
  • Almost half of companies (46%) say they will change their brand protection strategy after the UK leaves the EU
  • However, a third of companies (31%) still do not know how they will register trade marks after Brexit
  • A third (33%) say Brexit will make brand protection harder
  • 61% believe it is now important to have IP advisors based in multiple European jurisdictions, with 83% saying local knowledge is the key benefit.

To read the full report click here.

If you have any queries please contact your usual HGF Trade Mark Attorney, or David Potter, Head of the HGF Trade Mark team.

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