Susanne has a solid background in IP administration before becoming a Certified Trade Mark Attorney in 2012. She has a wide knowledge of not only the legal aspects, but also the operational aspects of IP.
Susanne has a lot of experience with (strategic and cost-efficient) management of expansive, international IP portfolio's. Furthermore, she is often involved with re-branding projects and large trade mark clearance projects. She advises a broad range of international clients, mainly in the retail and fashion industry. Aspects of this work involve handling opposition and infringement matters, negotiating and drafting settlement agreements, filing observations and cooperating with local law firms on court actions. Susanne is straightforward, fast and efficient and keen to offer practical and business-focused solutions.
University of Leiden, Netherlands
BBMM - professional education of the Benelux Trademark Association
Porter’s Five Forces model  is just one example of a convenient model for exploring and understanding the forces at play in a competitive marketplace. Michael Porter’s Five Forces model …Read article
In the UK, trade marks and the food and drink industry have a long and rich heritage. One of the most well known of these stories begins in 1876, when …Read article
We are happy to announce the Leaders League rankings for 2023 are now live, and HGF is basking in the spotlight with multiple mentions across various categories. This recognition reaffirms …Read article
After months of research, Managing IP has published the IP Stars list for 2023. HGF is delighted to have 23 attorneys from England, Scotland, Ireland, Netherlands and Germany recognised and …Read article
A trade mark is anything that identifies the origin of goods or services writes Rebecca Field, Partner & Trade Mark Attorney (pictured above). This includes the name of the product, …Read article
The caterpillar war may have been settled last year, but it hasn’t stopped Aldi continuing to dig at M&S. There was the limited edition Cuthbert being sold to raise money …Read article
After an interim High Court decision and a Court of Appeals decision, Mrs Justice J. Smith handed down her judgement on 19 April in favour of Lidl having held that …Read article
This case illustrates how a well thought out design registration strategy helped Marks and Spencer (M&S) win the day against the discount specialist, Aldi. It is another chapter in the …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.