Mr Mrs Miss Ms Dr Other

Mr
Jason
Chester

Trade Mark Director

London Office

Trade marks

Telephone. +44 (0)207 776 5117
Email. [email protected]
Vcard
Linkedin

Experience

Jason is a Chartered (UK) Trade Mark Attorney and Trade Mark Director at HGF. Jason joined HGF in November 2023. He previously worked for a large international IP firm for ten years.

Jason acts for a broad spectrum of clients ranging from multinational companies to domestic start-ups and individuals to help protect, enforce and utilise brand assets in domestic and international markets. He aims to operate as an extension of his clients' businesses to provide strategic trade mark advice and solutions that align with their commercial goals and budgets. Jason advises on international brand clearance and filing strategies, non-traditional trade marks, trade mark prosecution, oppositions, cancellation actions, portfolio management and trade mark enforcement matters, amongst other things.

Jason was recognised as a recommended practitioner in the 2021-2024 editions of The Legal 500 and World Trademark Review 1000 (WTR1000). Jason was also named as a 'Rising Star' in the Managing Intellectual Property (MIP) IP Stars 2022 and 2023.

Jason has considerable experience of working with Japanese clients and tends to visit Japan at least once a year. He advises clients across a broad range of industry sectors including food and drink, sports, transport, entertainment, vehicle and tire manufacturing, electronics and retail.

He regularly produces articles that appear in third party publications and has appeared live on BBC Radio Scotland and GB News to talk about matters relating to trade marks.

Prior to entering the profession, Jason obtained a BA in English and American Literature, followed by a LLB in Law.

Specialisms

Industries

Services

Qualifications

Trade Mark Attorney

Chartered (UK)

BA

English and American Literature

LLB

Law

POSTGRADUATE DIPLOMA OR CERTIFICATE

Queen Mary Law School - Trade Mark Law and Practice

POSTGRADUATE DIPLOMA OR CERTIFICATE

Nottingham Law School - Trade Mark Practice

Publications

IP Ingredients: How food companies are using IP to stay ahead of the GLP-1 curve

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WTR 1000 2025

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Managing IP Rising Stars 2024

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Blog Series - IP Ingredients, Part 6: Geographical Indications: “What’s in a [place] name?”

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CSR

Jason is part of the CITMA Formal Publications Working Group. He has edited various publications including the CITMA & CIPA European Union Trade Mark Handbook, and Contentious Trade Mark Registry Proceedings by Michael Edenborough QC. Jason was a member of the ITMA Education Committee between August 2014 and August 2016, and was the ITMA student representative on the Queen Mary and Nottingham courses.

Related News

HGF Ranked #1 in the UK for Trade Mark Portfolios in the 2025 Trade Mark Filing Trends Report by Clarivate.

HGF has achieved the #1 ranking for the UK for trade mark portfolios in the newly released 2025 Trade mark Filing Trends report by Clarivate, recognising the firm as a …

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Supreme Court holds that SKY marks were registered in bad faith

In a long-awaited judgment https://www.supremecourt.uk/cases/docs/uksc-2021-0181-judgment.pdf, the Supreme Court allowed Skykick’s appeal, agreeing with the High Court that well-known broadcaster, Sky applied for a number of SKY marks in bad faith.  This …

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Event - 9th August 2024

HGF's 10th Annual IP in Retail Conference 2024

HGF’s Annual IP in Retail Conference is back, and this year we are celebrating our 10th anniversary. The conferences will take place on the 18th of September in Manchester and …

Event details

HGF Nominated for Two Global IP Awards by IAM and WTR

We are proud to announce that HGF has been nominated for two awards at the upcoming Global IP Awards, hosted by IAM and WTR. The Awards ceremony will take place …

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Event - 18th May - 22nd April 2024

INTA 2024 Annual Meeting Live

The HGF European team will be attending the INTA Annual Meeting Live, which will take place on 18th-22nd May 2024 in Atlanta, Georgia. The conference will connect some of the …

Event details

How to Use IP Strategy to Tip the Odds in Your Favour

Porter’s Five Forces model [1] is just one example of a convenient model for exploring and understanding the forces at play in a competitive marketplace. Michael Porter’s Five Forces model …

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Blog Series: IP Ingredients, Part 2: Sippin’ Success with Trade Marks

In the UK, trade marks and the food and drink industry have a long and rich heritage.  One of the most well known of these stories begins in 1876, when …

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Leader's League Rankings 2023

We are happy to announce the Leaders League rankings for 2023 are now live, and HGF is basking in the spotlight with multiple mentions across various categories. This recognition reaffirms …

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