WTR Live: The Future of Trademark Management and Brand Protection 2021

Event date: 3rd December 2021

HGF is a gold sponsor for WTR Live: The Future of Trademark Management and Brand Protection 2021, which will be held on 3rd December in London.

The event has been purpose-built to provide trademark experts with strategic insight into how to future-proof brands and cost-effectively manage the legal function. It will facilitate discussion, benchmarking and the sharing of best practice around key topic areas and challenges facing brand leaders, and offer a glimpse into what the future of trademark practice looks like.

HGF’s Trade Mark Director Claire Jones will be joining a panel ‘Futureproofing your online brand protection strategy: new approaches to an old problem‘:

The fragmented platform landscape poses a range of challenges for brand experts, particularly when bad actors utilise multiple platforms. However, early registration, platform engagement, nuanced monitoring and cutting-edge enforcement tactics can go a long way to easing the headache.

• New approaches to online brand enforcement: from policing to prevention.
• The brand perspective on the Amazon brand registry, Alibaba’s Anti-counterfeiting Alliance and other offerings.
• Friend or foe? Managing the relationship with ecommerce and social media platforms.