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Event

World Intellectual Property Day 2021

April 2021

Event date: 26th April 2021

World Intellectual Property Day is on 26th April. This year’s theme is IP & SME’s: Taking your ideas to market.

World IP day 2021 shines a light on the critical role of SMEs in the economy and how they can use intellectual property rights to build stronger, more competitive and resilient businesses. HGF is proud to work with many SMEs and we spoke to two of our clients about their intellectual property portfolios. Read the case studies below:

SleepCogni Case Study

JUICY MARBLES Case Study

On World IP Day, we are also sharing some IP tips for SMEs to consider regarding their IP:

Trade Marks / Marken

Patents / Patente

Law / Recht

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Event details

Personal names as 'brands' in the world of fashion

Episode 1 Personal names as ‘brands’ in the world of fashion    

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Colour in fashion and the difficulties of protecting it

Episode 2 Colour in fashion and the difficulties of protecting it  

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Trade marks which are fashion products, and fashion products which are trade marks

Episode 3 Trade marks which are fashion products, and fashion products which are trade marks

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Zombie Fashion Brands

Episode 4 Zombie Fashion Brands  

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Trade mark rights protecting fashion designs

Episode 5 Trade mark rights protecting fashion designs

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