de Ruijter

Partner & Trade Mark Attorney

Amsterdam Office

Trade marks

Telephone. +31(0) 207 051 090
Mobile. +31(0) 614 401 662
Email. [email protected]


Pieter has a vast knowledge of the many aspects of IP, focusing on strategic management, clearance, protection, enforcement and exploitation of trade marks and designs. Because of his interest in and good feeling about technical aspects as well, possible patent related opportunities are not forgotten. As a passionate, open-minded, accessible, skilled discussion partner for all different kinds of clients, whether small or large, easy or complex, Pieter is easily able to adapt to each situation and have conversations at all levels. With the usual dose of creativity and out-of-the box thinking Pieter is always looking for a pragmatic and value-added solution to satisfy the clients and their commercial and strategic goals.


Trade Mark Attorney



Dutch law, specialising in Intellectual Property


WTR 1000

"Pieter de Ruijter is a knowledgeable, reliable and trustworthy adviser, who thinks outside the box, in order to push legal boundaries and find creative solutions for clients" (2020); "De Ruijter shines on strategic portfolio management and rationalisation, as well as oppositions and infringements" (2019); "De Ruijter has a nuanced grasp of design rights issues" (2018); “An excellent attorney who takes a big-picture view of cases and who can be totally relied on”, "Pieter de Ruijter adroitly manages the weightiest portfolios for global heavy hitters.” (2017); “Strategic kingpin handling a raft of corporate titans’ sprawling portfolios and KOs their complex conundrums” (2016); “Highly creative when it comes to clever IP strategies” (2015).

View recognition online


Trade mark star 2020/21

View recognition online

Conferences: 2022

April 30th 2022

INTA 2022 Annual Meeting Live+


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Conferences: 2020

September 26th 2020

GRUR Annual Meeting Berlin


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Conferences: 2019

May 15th 2019

INTA Boston


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Pieter is a certified Benelux and European Trademark & Design Attorney, and he is member of the Benelux Association of Trademark and Design Law (BMM), the International Trademark Association (INTA) and MARQUES.

Other activities of Pieter are:

  • Lecturer vocational training of Benelux Trademark and Design Attorneys (BBMM)
  • Lecturer vocational training of Dutch Patent Attorneys (SBO)
  • Visiting lecturer University of Groningen (the Netherlands) Trademark & Design Law
  • Member PR & Communication Committee Benelux Association of Trademark and Design Law (BMM)
  • Speaker at congresses and seminars in the field of Intellectual Property
  • Publishing on subjects in the field of Intellectual Property, amongst others in WTR

Related News

Event - 20th-23rd September 2022

MARQUES Annual Conference 2022

The 2022 MARQUES Annual Conference will be held in Madrid on 20-23 September. This year’s conference will focus on celebrating marks. The various sessions will address in particular how sustainability …

Event details
Event - 22nd September 2022

WIPR Trademarks Los Angeles 2022

WIPR Trademarks Los Angeles will be held on 22nd September 2022. The event will bring together 100+ brand protection experts to discuss key strategic trademark management issues. WIPR Trademarks Los …

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Who owns NFTs?

For any avid readers you may recall back in our Spring Retail Scanner we covered NFTs, specifically what they are and what they mean for retailers and their IP. In …

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A question of refills but also one of trade marks

The case Advocate General Giovanni Pitruzzelli provided an Opinion on 12th May 2022 in a case being heard by the Court of Justice of the European Union (CJEU), originating from …

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Ownership in the metaverse - a (virtual) reality or a real fiction?

A look at whether you own and control what you buy in the space. First things first, let’s define the metaverse The metaverse can be described as a network of …

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Conceptual similarity - when is 'well known' enough?

Trade mark conflicts between two identical marks used for identical products are relatively rare. Most conflicts evolve around the question whether the marks in question are similar. If the marks …

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3D shape trade marks for medical devices

Innovation in medical devices continues strongly and the introduction of IoT and 3D printing (amongst others) has led to an acceleration in new medical devices. Whilst patents and designs are …

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“For medical purposes” – a case for unblurring the lines between pharma and nutritional products

Food-pharma industry convergence is not a new development. In 2013, a study of the patent citation data of 274 published European patents by 5 EU Medical Nutrition companies revealed the …

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Let's talk

If you would like to discuss how HGF could help you, contact one of our IP specialists.