Pieter has a vast knowledge of the many aspects of IP, focusing on strategic management, clearance, protection, enforcement and exploitation of trade marks and designs. Because of his interest in and good feeling about technical aspects as well, possible patent related opportunities are not forgotten. As a passionate, open-minded, accessible, skilled discussion partner for all different kinds of clients, whether small or large, easy or complex, Pieter is easily able to adapt to each situation and have conversations at all levels. With the usual dose of creativity and out-of-the box thinking Pieter is always looking for a pragmatic and value-added solution to satisfy the clients and their commercial and strategic goals.
Dutch law, specialising in Intellectual Property
"Pieter de Ruijter is a knowledgeable, reliable and trustworthy adviser, who thinks outside the box, in order to push legal boundaries and find creative solutions for clients" (2020); "De Ruijter shines on strategic portfolio management and rationalisation, as well as oppositions and infringements" (2019); "De Ruijter has a nuanced grasp of design rights issues" (2018); “An excellent attorney who takes a big-picture view of cases and who can be totally relied on”, "Pieter de Ruijter adroitly manages the weightiest portfolios for global heavy hitters.” (2017); “Strategic kingpin handling a raft of corporate titans’ sprawling portfolios and KOs their complex conundrums” (2016); “Highly creative when it comes to clever IP strategies” (2015).
Trade mark star 2020/21
March 9th 2021
September 26th 2020
December 3rd 2019
May 18th 2019
May 15th 2019
Pieter is a certified Benelux and European Trademark & Design Attorney, and he is member of the Benelux Association of Trademark and Design Law (BMM), the International Trademark Association (INTA) and MARQUES.
Other activities of Pieter are:
IAM Strategy 300 Global Leaders guide has been published and HGF is delighted to have 4 Partners listed. The guide draws from the worlds of private practice, consulting and other …Read article
HGF’s Partner Dr Markus Zoller is attending and speaking at the German Biotechnology days on 20th September 2021. German Biotechnology days is the go to event in the industry and …Event details
HGF is sponsoring Luxury Law Summit Europe this year which is being held on 22nd September 2021 in London. The event will bring together General Counsel and business figures from …Event details
What is the Internet of Things? Among the various lockdown viewing options offered by Netflix is a series of animated short stories called “Love, Death and Robots”, which span a …Read article
In the past 6 months a number of very interesting decisions were handed down by different European courts and IP offices which we would like to draw your attention to. …Read article
Recently, there has been news in the press that an international skin care company was suspected of copying ideas regarding personalised cosmetics from a young startup it held talks with …Read article
Earlier this year we looked at M&S v Aldi in the Caterpillar wars, and the case at the moment is Oatly v Glebe Farms. In an [Oat]shell: Swedish drinks firm …Read article
BareMinerals v BareFace Minerals – case O/060/21 (January 2021) In March 2020, Shiseido Americas Corporation (“SAC”) filed an application to invalidate UK registration No. 3114196 “BareFace Minerals” in the name …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.