Pieter has a vast knowledge of the many aspects of IP, focusing on strategic management, clearance, protection, enforcement and exploitation of trade marks and designs. Because of his interest in and good feeling about technical aspects as well, possible patent related opportunities are not forgotten. As a passionate, open-minded, accessible, skilled discussion partner for all different kinds of clients, whether small or large, easy or complex, Pieter is easily able to adapt to each situation and have conversations at all levels. With the usual dose of creativity and out-of-the box thinking Pieter is always looking for a pragmatic and value-added solution to satisfy the clients and their commercial and strategic goals.
Dutch law, specialising in Intellectual Property
Highly recommended for his “approachable and hands-on manner”, Pieter de Ruijter “has an excellent grasp of the law and is always willing to brainstorm. He gives a great deal of comfort to those burdened with branding concerns” (2021); "Pieter de Ruijter is a knowledgeable, reliable and trustworthy adviser, who thinks outside the box, in order to push legal boundaries and find creative solutions for clients" (2020); "De Ruijter shines on strategic portfolio management and rationalisation, as well as oppositions and infringements" (2019); "De Ruijter has a nuanced grasp of design rights issues" (2018); “An excellent attorney who takes a big-picture view of cases and who can be totally relied on”, "Pieter de Ruijter adroitly manages the weightiest portfolios for global heavy hitters.” (2017); “Strategic kingpin handling a raft of corporate titans’ sprawling portfolios and KOs their complex conundrums” (2016); “Highly creative when it comes to clever IP strategies” (2015).
Trade mark star 2020/21
May 19th 2022
April 30th 2022
March 9th 2021
September 26th 2020
December 3rd 2019
May 18th 2019
May 15th 2019
Pieter is a certified Benelux and European Trademark & Design Attorney, and he is member of the Benelux Association of Trademark and Design Law (BMM), the International Trademark Association (INTA) and MARQUES.
Other activities of Pieter are:
HGF Trade Mark Director Claire Jones comments in the WIPR article on ‘Rolex: is the trademark world it’s Oyster?’. The article written by Sarah Speight looks at how the luxury …Read article
The repackaging of pharmaceutical products by parallel importers is a long debated subject. The above question was reconsidered in a set of judgements by the CJEU in November last year …Read article
The use and creation of digital healthcare products is on the rise as companies look to create a unique selling point and a differentiator in a crowded market. One of …Read article
HGF Attorney at Law, Olivia Petter, has contributed to a new book ‘Winning with IP: Managing Intellectual Property Today’. Olivia has written a chapter called ‘Brands and designs for web3’. …Read article
IIPLA 2022 USA is a two-day conference event taking place in Las Vegas on 10-11 October. Experts on Intellectual Property will share the stage to share fresh perspectives, data-driven approaches, …Event details
The 2022 MARQUES Annual Conference will be held in Madrid on 20-23 September. This year’s conference will focus on celebrating marks. The various sessions will address in particular how sustainability …Event details
WIPR Trademarks Los Angeles will be held on 22nd September 2022. The event will bring together 100+ brand protection experts to discuss key strategic trademark management issues. WIPR Trademarks Los …Event details
If you would like to discuss how HGF could help you, contact one of our IP specialists.