Pieter has a vast knowledge of the many aspects of IP, focusing on strategic management, clearance, protection, enforcement and exploitation of trade marks and designs. Because of his interest in and good feeling about technical aspects as well, possible patent related opportunities are not forgotten. As a passionate, open-minded, accessible, skilled discussion partner for all different kinds of clients, whether small or large, easy or complex, Pieter is easily able to adapt to each situation and have conversations at all levels. With the usual dose of creativity and out-of-the box thinking Pieter is always looking for a pragmatic and value-added solution to satisfy the clients and their commercial and strategic goals.
Dutch law, specialising in Intellectual Property
"Pieter de Ruijter is a knowledgeable, reliable and trustworthy adviser, who thinks outside the box, in order to push legal boundaries and find creative solutions for clients" (2020); "De Ruijter shines on strategic portfolio management and rationalisation, as well as oppositions and infringements" (2019); "De Ruijter has a nuanced grasp of design rights issues" (2018); “An excellent attorney who takes a big-picture view of cases and who can be totally relied on”, "Pieter de Ruijter adroitly manages the weightiest portfolios for global heavy hitters.” (2017); “Strategic kingpin handling a raft of corporate titans’ sprawling portfolios and KOs their complex conundrums” (2016); “Highly creative when it comes to clever IP strategies” (2015).
Trade mark star 2020/21
March 9th 2021
September 26th 2020
December 3rd 2019
May 18th 2019
May 15th 2019
Pieter is a certified Benelux and European Trademark & Design Attorney, and he is member of the Benelux Association of Trademark and Design Law (BMM), the International Trademark Association (INTA) and MARQUES.
Other activities of Pieter are:
Managing Intellectual Property IP Stars 2021, comprising the highly recommended IP professionals, has now been published. HGF is delighted to have 14 European attorneys listed. IP STARS is the leading …Read article
How to streamline the trade mark selection process by conducting effective, in-house ‘dirty searches’. Selecting the right trade mark for your new healthcare product is a critically important task. Consumers …Read article
HGF is sponsoring WIPR Trademarks Live conference 2021 with Partner Lee Curtis speaking on 8th June. WIPR Trademarks Live is designed to provide critical and timely insights from leading trademark …Event details
HGF Trade Mark Director Adjoa Anim will be speaking at a webinar hosted by London Chamber of Commerce and Industry on 22nd June. Brands are arguably one of the most …Event details
It would have been difficult to miss the recent news that Marks & Spencer has filed trade mark infringement proceedings against German discounter Aldi’s Cuthbert the Caterpillar cake. The filing …Read article
World Intellectual Property Day is on 26th April. This year’s theme is IP & SME’s: Taking your ideas to market. World IP day 2021 shines a light on the critical role of …Event details
HGF and British-Swiss Chamber of Commerce are holding a webinar on 10th May 2021. Join HGF Partner and Patent Attorney Mike Nelson and Michaël Alder, Legal Advisor at the Swiss Federal Institute of …Event details
IPEC handed down a victory on 19th November 2020 to Italian manufacturer Freddy SpA. This company distributed a pair of trousers known as WR.UP pants (launched in 2012) – designed …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.