Pieter has a vast knowledge of the many aspects of IP, focusing on strategic management, clearance, protection, enforcement and exploitation of trade marks and designs. Because of his interest in and good feeling about technical aspects as well, possible patent related opportunities are not forgotten. As a passionate, open-minded, accessible, skilled discussion partner for all different kinds of clients, whether small or large, easy or complex, Pieter is easily able to adapt to each situation and have conversations at all levels. With the usual dose of creativity and out-of-the box thinking Pieter is always looking for a pragmatic and value-added solution to satisfy the clients and their commercial and strategic goals.
Dutch law, specialising in Intellectual Property
"Pieter de Ruijter is a knowledgeable, reliable and trustworthy adviser, who thinks outside the box, in order to push legal boundaries and find creative solutions for clients" (2020); "De Ruijter shines on strategic portfolio management and rationalisation, as well as oppositions and infringements" (2019); "De Ruijter has a nuanced grasp of design rights issues" (2018); “An excellent attorney who takes a big-picture view of cases and who can be totally relied on”, "Pieter de Ruijter adroitly manages the weightiest portfolios for global heavy hitters.” (2017); “Strategic kingpin handling a raft of corporate titans’ sprawling portfolios and KOs their complex conundrums” (2016); “Highly creative when it comes to clever IP strategies” (2015).
Trade mark star 2020/21
April 30th 2022
September 26th 2020
May 15th 2019
Pieter is a certified Benelux and European Trademark & Design Attorney, and he is member of the Benelux Association of Trademark and Design Law (BMM), the International Trademark Association (INTA) and MARQUES.
Other activities of Pieter are:
The 2022 MARQUES Annual Conference will be held in Madrid on 20-23 September. This year’s conference will focus on celebrating marks. The various sessions will address in particular how sustainability …Event details
WIPR Trademarks Los Angeles will be held on 22nd September 2022. The event will bring together 100+ brand protection experts to discuss key strategic trademark management issues. WIPR Trademarks Los …Event details
The case Advocate General Giovanni Pitruzzelli provided an Opinion on 12th May 2022 in a case being heard by the Court of Justice of the European Union (CJEU), originating from …Read article
A look at whether you own and control what you buy in the space. First things first, let’s define the metaverse The metaverse can be described as a network of …Read article
Trade mark conflicts between two identical marks used for identical products are relatively rare. Most conflicts evolve around the question whether the marks in question are similar. If the marks …Read article
Innovation in medical devices continues strongly and the introduction of IoT and 3D printing (amongst others) has led to an acceleration in new medical devices. Whilst patents and designs are …Read article
Food-pharma industry convergence is not a new development. In 2013, a study of the patent citation data of 274 published European patents by 5 EU Medical Nutrition companies revealed the …Read article
If you would like to discuss how HGF could help you, contact one of our IP specialists.