Mr Mrs Miss Ms Dr Other

Mr
Pieter
de Ruijter

Partner & Trade Mark Attorney

Amsterdam Office

Trade marks

Telephone. +31(0) 20 809 5628
Mobile. +31(0) 614 401 662
Email. pderuijter@hgf.com
Vcard
Linkedin

Experience

Pieter has a vast knowledge of the many aspects of IP, focusing on strategic management, clearance, protection, enforcement and exploitation of trade marks and designs. Because of his interest in and good feeling about technical aspects as well, possible patent related opportunities are not forgotten. As a passionate, open-minded, accessible, skilled discussion partner for all different kinds of clients, whether small or large, easy or complex, Pieter is easily able to adapt to each situation and have conversations at all levels. With the usual dose of creativity and out-of-the box thinking Pieter is always looking for a pragmatic and value-added solution to satisfy the clients and their commercial and strategic goals.

Specialisms

Industries

Services

Qualifications

Trade Mark Attorney

Benelux
Europe

LAW DEGREE

Dutch law, specialising in Intellectual Property

Recognition

WTR 1000

Highly recommended for his “approachable and hands-on manner”, Pieter de Ruijter “has an excellent grasp of the law and is always willing to brainstorm. He gives a great deal of comfort to those burdened with branding concerns” (2021); "Pieter de Ruijter is a knowledgeable, reliable and trustworthy adviser, who thinks outside the box, in order to push legal boundaries and find creative solutions for clients" (2020); "De Ruijter shines on strategic portfolio management and rationalisation, as well as oppositions and infringements" (2019); "De Ruijter has a nuanced grasp of design rights issues" (2018); “An excellent attorney who takes a big-picture view of cases and who can be totally relied on”, "Pieter de Ruijter adroitly manages the weightiest portfolios for global heavy hitters.” (2017); “Strategic kingpin handling a raft of corporate titans’ sprawling portfolios and KOs their complex conundrums” (2016); “Highly creative when it comes to clever IP strategies” (2015).

View recognition online

MIP IP STARS

Trade mark star 2020/21

View recognition online

Publications

Managing Intellectual Property practitioner rankings – IP Stars 2025

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WIPR Leaders 2025

View publication online

WTR 1000 2025

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WTR Global Leaders 2024

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Managing Intellectual Property firm rankings - IP Stars 2024

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Managing IP EMEA Awards 2024

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Leader's League Rankings 2023

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IP Stars 2023

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WTR 1000 2023

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World Trademark Review 1000 2022

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WTR 1000 2021

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MIP IP Stars 2020

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WTR 1000 2020

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WTR 1000 2019

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Conferences: 2025

17th May 2025

INTA 2025 Annual Meeting Live

Attended

Event details

Conferences: 2022

19th May 2022

HGF Complete webinar: comparison of registered and unregistered design rights procedures before the EUIPO and UKIPO

Speaker

Event details

30-04-2022

INTA Washington D.C.

Attended

Event details

Conferences: 2021

9th March 2021

IQPC Global IP Exchange Europe 2021

Attended

Event details

Conferences: 2020

26-09-2020

GRUR Annual Meeting Berlin

Attended

Event details

Conferences: 2019

3rd December 2019

IP in Retail Conference Amsterdam 2019

Speaker

Event details

18th May 2019

INTA 141st Annual Meeting 2019 - Boston

Attended

Event details

15-05-2019

INTA Boston

Attended

Event details

CSR

Pieter is a certified Benelux and European Trademark & Design Attorney, and he is member of the Benelux Association of Trademark and Design Law (BMM), the International Trademark Association (INTA) and MARQUES.

Other activities of Pieter are:

  • Lecturer vocational training of Benelux Trademark and Design Attorneys (BBMM)
  • Lecturer vocational training of Dutch Patent Attorneys (SBO)
  • Visiting lecturer University of Groningen (the Netherlands) Trademark & Design Law
  • Member PR & Communication Committee Benelux Association of Trademark and Design Law (BMM)
  • Speaker at congresses and seminars in the field of Intellectual Property
  • Publishing on subjects in the field of Intellectual Property, amongst others in WTR

Related News

Event - 17th May 2025

INTA 2025 Annual Meeting Live

The HGF European team will be attending the INTA Annual Meeting Live, which will take place on 17th-21st May in San Diego, US. The conference will connect some of the …

Event details
Event - 18th May - 22nd April 2024

INTA 2024 Annual Meeting Live

The HGF European team will be attending the INTA Annual Meeting Live, which will take place on 18th-22nd May 2024 in Atlanta, Georgia. The conference will connect some of the …

Event details
Event - 16th - 20th May 2023

INTA 2023 Annual Meeting Live+

The HGF European team will be attending the INTA 2023 Annual Meeting Live+. It is being held on 16th – 20th May in Singapore. INTA brings together the most influential …

Event details
Event - 19th May 2022

HGF Complete webinar: comparison of registered and unregistered design rights procedures before the EUIPO and UKIPO

HGF is hosting a series of HGF Complete webinars this Spring. Our expert speakers will discuss trade marks and designs in the EU and the UK. We will compare and …

Event details
Event - 9th March 2021

IQPC Global IP Exchange Europe 2021

HGF is attending IQPC Global IP Exchange Europe 2021 virtual event being held 9 – 10 March 2021. The Global IP Exchange exclusively brings together 90 expert Chief IP Counsel, Heads and …

Event details
Event - 3rd December 2019

IP in Retail Conference Amsterdam 2019

HGF’s second IP in Retail Conference in Amsterdam will take place on 3rd December at the Tobacco Theatre, Amsterdam. This year HGF is again hosting its well-known “IP in Retail” …

Event details
Event - 18th May 2019

INTA 141st Annual Meeting 2019 - Boston

A team of HGF Trade Mark Attorneys, Patent Attorneys and IP solicitors will be attending INTA’s 141st Annual Meeting which takes place 18th – 22nd May 2019 in Boston, Massachusetts. …

Event details
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