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Social media influencers and liability in the world of fashion: The Georgia Aldridge case

Published August 2026

Fashionably IP

Social media influencers and liability in the world of fashion: The Georgia Aldridge case

Lee Curtis Lee Curtis Partner & Trade Mark Attorney Rebecca Field Rebecca Field Partner & Trade Mark Attorney

Social media influencers and liability in the world of fashion: The Georgia Aldridge case

Rebecca Field (nee Tilbury) and Lee Curtis interview Theo Barclay of 4 New Square on the recent IPEC case of Fendi Italia SRL, Loewe S.A., Christian Dior Couture S.A, Celine S.A and LVMH Moet Hennessy Louis Vuitton SE against Rolo Fashion Limited and Georgia Aldridge regarding the sale of non-genuine branded fashion products by the social media influencer Georgia Aldridge. We delve into the facts of the case, how the enquiry as to damages was made and some practical tips of use of brand owners and indeed influencers in the world of fashion social media influencing.

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