Webinar: Patent and trademark strategy for start-ups – protecting innovation, building a brand, securing growth

Event date: 25th June 2025

Start-ups thrive on ideas – and on protecting them. However, patents and trademarks are often protected too late or insufficiently.

HGF is pleased to invite you to participate in our upcoming German-language webinar “Patent and trademark strategy for start-ups – protecting innovation, building a brand, securing growth” organised by HGF in cooperation with BVIZ (Bundesverband Deutscher Innovations-, Technologie- und Gründerzentren). Our practice-oriented webinar, led by Bernhard Ganahl, shows you how to protect your innovations, build your brand and secure your growth with a well thought-out patent and trademark strategy. The webinar will take place on the 25th of June at 3 pm CET.

What to expect:

• Introduction to patents, trademarks & design protection
• Strategic IP setup for startups
• Pitfalls & how to avoid them
• Prioritizing IP rights with tight budgets
• National & international filing strategies
• IP as a value factor in financing rounds & exits

Why you should attend:

Participants learn how to develop and implement an effective patent and trademark strategy in the early stages of a company. Key questions will be addressed: When is a patent worthwhile? When is the right time to file a patent application? How can you secure trademark rights with a limited budget? What mistakes should be avoided at all costs? And how can IP rights be used specifically to position your company on the market and differentiate it from the competition? Practical case studies and expert tips are used to show how start-ups can systematically build, use and defend their intellectual property – as a basis for sustainable growth and investor confidence.

Sign up now and secure your place for this unique opportunity to learn from an expert in the field of intellectual property and gain new impetus for your business.