Salzburg Seminar: Patents, trademarks, intellectual property rights – how startups can act strategically

Event date: 3rd June 2025

Young companies make many important decisions during the start-up phase. One of the most important questions is: How do I deal strategically with innovations, ideas, and brand development? Those who address intellectual property protection too late or make typical mistakes risk losing key corporate values.

In our specialist seminar “Patent and trademark strategy for start-ups – protecting innovation, building brands, securing growth,” we examine key aspects of intellectual property rights – from the initial idea to the growth phase. The seminar takes place at HGF in Salzburg and provides concrete recommendations for effectively developing an intellectual property rights strategy.

Seminar content

✔ When is a patent worthwhile – and when is it not?

✔ Protecting trademarks with limited resources

✔ Strategic use of intellectual property rights for investors and competition

✔ Avoiding common mistakes: What startups should know

Speaker: Bernhard Ganahl

The seminar will be led by Bernhard Ganahl, partner and patent attorney at HGF. With many years of experience in supporting technology-oriented startups, he provides practical insights into the development and implementation of effective patent and trademark strategies.

Who is the seminar suitable for?

The seminar is aimed at founders, startup managers, and anyone who wants to deal with intellectual property strategically—regardless of whether they already have prior knowledge or are just starting to ask questions.

📅 Date: June 3, 2025

🕔 Time: 5:30 p.m.

📍 Location: HGF, Rudolfskai 48, 5020 Salzburg, Austria

Secure your place now – participation is free of charge.