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IP in the news

September 2018

A surprisingly busy summer of IP. Here is our round-up of the bigger legal headlines.

Switching a swoosh for a square: keep your eye on the ball

Roger Federer switches sponsors from Nike to Uniqlo but iconic “RF” trade mark was not present at his first match of Wimbledon as the ownership rights lay with Nike rather than Federer. Will Federer/Uniqlo pay a hefty price for transfer of ownership?

Fast Fashion: EU-wide

The recent decision in the case of OTB v Zara serves as a useful reminder that an infringement of third party IP rights can result in a claim in the courts in one EU member state for an injunction and damages in all EU countries where the products have been sold.

Nestle loses appeal in “KitKat” case

The Court of Justice of the European Union handed down its judgment on the “KitKat” case, resulting in Nestlé (the maker of the KitKat) losing its EU trade mark for the shape of its chocolate wafer product. The basis of the decision being that Nestlé had failed to provide sufficient evidence that the KitKat shape mark had acquired distinctive character throughout the EU.

Placement of “unhealthy” food advertisements come under heavy scrutiny

A breakdown of several ASA decisions published that highlight the continued focus by the ASA on advertising high fat, sugar or salt products to children.

Fiat Automobiles aims to stop sales of “Jeep-Like” vehicle in US

FCA has filed a complaint with the U.S. International Trade Commission, requesting a ban on a “nearly identical copy” of itst Jeep vehicle by the Indian manufacturer, Mahindra known as the ‘Roxor’, on the basis of trade mark infringement and copying of the Jeep’s trade dress.

Latest updates

Agritech Thymes: Unlocking the Soil Microbiome: Driving Agritech Innovation in the UK

The UK offers an ideal platform for harnessing the untapped potential of soil and plant microorganisms. Although much of my professional experience has focused on the human microbiome, I have …

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The Antibody Series #1 | Quality Characteristics (CQAs) in Antibody Claims: When the Test Method Can Remain Outside the Claim

Introduction Therapeutic antibodies are at the heart of innovations in biotechnology and healthcare. With increasing regulatory requirements and quality expectations, critical quality attributes (CQAs) are becoming essential in the drafting …

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Event - 3rd February 2026

HGF Brand & Design Conference 2026

Join us on 3rd February 2026 for HGF’s Brand & Design Conference, the must attend event for in-house legal teams, brand leaders, creatives, and innovators shaping the future of IP. …

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EU Agrees on NGT Plant Regulation: What It Means for Patents and Licensing

The European Parliament and Council have reached a provisional agreement for plants developed using New Genomic Techniques (NGTs) – below we summarise the main points and set out the requirements …

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When Retail Branding Meets Politics

(Inter IKEA Systems v Algemeen Vlaams Belang (Case C‑298/23) In November 2022, the Flemish political party Vlaams Belang presented its “IKEA-PLAN – Immigratie Kan Echt Anders” (“Immigration Really Can Be Different”). …

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Office Closed Dates December 2025 / January 2026

HGF Office Closed Dates December 2025 / January 2026   UK Thursday 25 and Friday 26 December 2025 CLOSED Thursday 1 January 2026* CLOSED * Friday 2 January 2026 – …

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Often Copied, Never Equaled: When Do Everyday Items Become Subject of Copyright?

The  borderline between ‘pure’ works of art and mere utilitarian objects” –  Can iconic, yet everyday products be protected under copyright? The above question was posed by Advocate General in …

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The end of the Brexit overhang for trade marks: review, refile and revoke.

On the 31st December 2025, five years will have passed since the end of the Brexit transitional period on 31st December 2020. Why is this relevant? For UK cloned trade …

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