Salzburg Seminar: Pitfalls in trade mark practice – What can be protected as a trade mark?

Event date: 18th March 2025

The registration of trade marks is a central component of trade mark protection – but which signs can actually be protected? In recent years, the national trade mark offices and the European Trade Mark Office (EUIPO) have made various decisions that indicate that the requirements for the protectability of trade marks have become stricter. But is this really the case? Or is there simply a more precise examination of trade mark applications?

These and other questions are the focus of our specialist seminar “Pitfalls in trade mark practice – What can be protected as a trade mark?”, which will take place on 18 March 2024 at HGF in Salzburg. We will shed light on current developments in trade mark law, analyse the latest decisions by the trade mark offices, and discuss their impact on practice.

Contents of the seminar
✔ Current developments in trade mark registration at the national trade mark offices and EUIPO
✔ Analysis of recent decisions and their significance for applicants
✔ Discussion on a possible tightening of the registration practice
✔ Practical tips and strategies for trade mark applications

Speaker: Lawyer Julia Saladin
The seminar will be led by lawyer Julia Saladin, an experienced expert in trade mark law. She will provide practical insights into the current registration practice of the trade mark offices and show how companies can avoid pitfalls when registering trade marks.

Who is the seminar suitable for?
The seminar is aimed at entrepreneurs, trade mark managers, lawyers, and anyone who deals with trade mark applications and trade mark protection. Whether you already have experience with trade mark applications or are dealing with the topic for the first time – here you will receive valuable information for your trade mark strategy.

📅 Date: 18 March 2024
📍 Venue: HGF, Rudolfskai 48, 5020 Salzburg, Austria

Secure your place now and register!