Event
Webinar: Patents and business activities in harmony
August 2024
In today’s highly competitive world, patents are not only a legal tool but also a strategic instrument to strengthen your market position and maximise your business success. But how do you use your patents effectively to achieve your business goals?
HGF is pleased to invite you to participate in our upcoming webinar “Patents and business activities in harmony,” organised by HGF in cooperation with BVIZ (Bundesverband Deutscher Innovations-, Technologie- und Gründerzentren). In our exclusive webinar, led by Jens Kienitz, an experienced patent attorney, you will gain practical insights into how you can use patents in a targeted manner to increase your profits, prevent imitations, and strengthen your negotiating position. The webinar will take place on the 10th of October at 3 pm CET.
What to expect:
- Goals:
Increasing Profit, Imitation Protection, Strengthening Negotiation Position
Learn how patents can serve as a powerful tool to secure your business operations and enhance your competitiveness. - Methods of IP Generation:
Discover various approaches to generating intellectual property and how to integrate them into your business strategy. - Case Study:
Thermomix – Continuous FTO Process, Suppression of Imitations, Market Positioning, and USP Communication
Use the example of Thermomix to understand how a consistent patent strategy also helps to strengthen the market position.
Lego vs. Kiddicraft – Invention of the Interlocking Bricks by Kiddicraft, Development and Innovation by Lego
A compelling case study showing how Lego established a foundation for its global success through an offensive patent strategy and continuous innovation. - Strategy:
Offensive Patent Strategy, Defensive Patent Strategy, and Differentiation Strategy
Discuss the advantages and disadvantages of various patent strategies and learn how to choose the right strategy for your business.
Why you should attend:
This webinar will not only provide you with valuable information but also concrete, real-life examples of how you can achieve your business goals through a well-thought-out patent strategy. Whether you are a startup or an established company, the right IP strategy can be the key to your long-term success.
Sign up now and secure your place for this unique opportunity to learn from an expert in the field of intellectual property and gain new impetus for your business.