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IP in the news

September 2018

A surprisingly busy summer of IP. Here is our round-up of the bigger legal headlines.

Switching a swoosh for a square: keep your eye on the ball

Roger Federer switches sponsors from Nike to Uniqlo but iconic “RF” trade mark was not present at his first match of Wimbledon as the ownership rights lay with Nike rather than Federer. Will Federer/Uniqlo pay a hefty price for transfer of ownership?

Fast Fashion: EU-wide

The recent decision in the case of OTB v Zara serves as a useful reminder that an infringement of third party IP rights can result in a claim in the courts in one EU member state for an injunction and damages in all EU countries where the products have been sold.

Nestle loses appeal in “KitKat” case

The Court of Justice of the European Union handed down its judgment on the “KitKat” case, resulting in Nestlé (the maker of the KitKat) losing its EU trade mark for the shape of its chocolate wafer product. The basis of the decision being that Nestlé had failed to provide sufficient evidence that the KitKat shape mark had acquired distinctive character throughout the EU.

Placement of “unhealthy” food advertisements come under heavy scrutiny

A breakdown of several ASA decisions published that highlight the continued focus by the ASA on advertising high fat, sugar or salt products to children.

Fiat Automobiles aims to stop sales of “Jeep-Like” vehicle in US

FCA has filed a complaint with the U.S. International Trade Commission, requesting a ban on a “nearly identical copy” of itst Jeep vehicle by the Indian manufacturer, Mahindra known as the ‘Roxor’, on the basis of trade mark infringement and copying of the Jeep’s trade dress.

Latest updates

Seven HGF Attorneys Recognised in the 2026 Pro Bono Recognition List

We’re proud to share that seven of our attorneys have been named on the 2026 Pro Bono Recognition List of England & Wales, recognising those who have dedicated 25 hours …

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PRESS RELEASE - Oliver Pooley joins HGF as a Partner 21st April 2026

HGF is pleased to announce the appointment of Oliver Pooley who will be joining the firm as a Partner on 21st April 2026. Oliver joins our Technology & Engineering Group …

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Event - 16th April 2026

MedTech Innovation Summit 2026

HGF Partner and Patent Attorney Adam Hines will be attending the MedTech Innovation Summit Dublin 2026, taking place from 28–30 April at The Shelbourne Hotel. As one of Europe’s premier …

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Event - 2nd - 6th May 2026

INTA 2026 Annual Meeting

HGF’s European team are delighted to be attending the INTA Annual Meeting 2026, taking place from 2nd-6th May in London. As one of Europe’s leading IP firms, HGF brings together …

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Event - 25th March 2026

HGF Women IP Inclusive Event

HGF are hosting Connected Bubbles Networking Event on Wednesday 25 March 2026 and this year they are teaming up with CIPA! In a profession built on collaboration, referrals and trusted …

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Event - 16th, 17th March 2026

HGF are sponsors of IQPC Europe 2026

HGF is proud to sponsor IQPC’s Global IP Exchange Europe 2026, an exclusive invite-only forum bringing together senior in-house IP decision makers from across Europe. In a landscape shaped by …

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Event - 23rd - 25th March 2026

HGF are Gold Sponsors of IPBC Europe 2026

HGF are proud sponsors of IPBC Europe 2026, taking place from 23-25 March 2026 at the Pullman Paris Montparnasse. Bringing together patent pioneers, in-house leaders and private practice specialists, IPBC …

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Event - 8th - 11th February 2026

AUTM Meeting 2026

We are attending the AUTM Annual Meeting from 8–11 February, a flagship event bringing together technology transfer professionals from across the globe. AUTM connects innovators, universities, and industry leaders to …

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