E-commerce

Ecommerce has experienced explosive growth this decade, with the arrival of many disruptive and innovative ideas.

It’s a common belief that patents cannot be used to protect innovations in the ecommerce field due to the perception that they’re classed as business methods. However, many patents granted relate to the technologies that bring online shopping experiences to life, improve payment processes and enhance protection against fraud. A successful IP strategy in the ecommerce sector is founded upon understanding the limits of achievable patent protection.

Meanwhile, the trailblazing FinTech industry is driving considerable developments in the app space. Integration, amalgamation of services and open data are all driving innovation, allowing challenger brands with smart IP strategies to leverage an amalgamation of patents, designs and trade marks to secure a commercial edge.

HGF has an accomplished technical team, with a strong market insight, commercial focus and extensive experience working with multinational companies, focusing on important technologies in the ecommerce field, such as blockchain, payment systems and financial vehicles. From drafting, prosecution and exploring patentability of inventions, to litigation, our Europe-wide network of attorneys provide technologically-excellent and commercially-astute advice that’s tailored to the clients’ specific requirements and locations.

Latest updates

Spotting innovation in digital health – and can you patent it?

Intellectual Property (IP) can add significant value to your business, providing a competitive edge over the market, as well as demonstrating sound business planning to help secure investment. There are …

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What is EUDAMED and how will it affect your IP strategy?

The “European database on medical devices”, or “EUDAMED”, is the EU’s IT system created by the new Medical Devices Regulation (MDR) and In Vitro Diagnostics Medical Devices Regulation (IVDR). When …

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Event - 19th April 2023

IAM Live: IP and Emerging Technology Europe 2023

HGF is a gold sponsor of IAM Live: IP and Emerging Technology Europe 2023 on the 19th April in London. The rise of AI is changing the way high-tech innovations …

Event details

EPO Board of Appeal decision indicates approach to Core AI Inventions

Potential obstacles to obtaining patent protection in Europe for an improvement in a general method for machine learning have been highlighted by a recent decision (T0702/20) from the EPO Board …

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From Theoretical Proposals to Commercial Reality: The Rise of Innovation and Patent Filings in Quantum Computing

The possibility of quantum computing was first seriously proposed in the early 1980s and is widely regarded as having enormous potential to deliver a step change in the complexity of …

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Ruff day? Cutting edge tech to keep pets healthy

When asked for an example of innovative health technology, we would typically think of systems designed for human consumers – whether wearable devices, home monitoring systems or telehealth. However, here …

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LiDAR: A Significant Support Technology at CES

When visiting CES’ one thing that struck me was the number of companies demonstrating LiDAR technology. LiDAR has been around since the 1960s and was originally developed for aerospace use, …

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Next big step in home health monitoring goes down the toilet

We are all familiar with the recent surge in popularity of wearable health monitoring devices, empowering users to track a variety of health metrics at home. Smart watches are becoming …

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Let's talk

If you would like to discuss how HGF could help you, contact one of our e-commerce specialists.