Ecommerce has experienced explosive growth this decade, with the arrival of many disruptive and innovative ideas.

It’s a common belief that patents cannot be used to protect innovations in the ecommerce field due to the perception that they’re classed as business methods. However, many patents granted relate to the technologies that bring online shopping experiences to life, improve payment processes and enhance protection against fraud. A successful IP strategy in the ecommerce sector is founded upon understanding the limits of achievable patent protection.

Meanwhile, the trailblazing FinTech industry is driving considerable developments in the app space. Integration, amalgamation of services and open data are all driving innovation, allowing challenger brands with smart IP strategies to leverage an amalgamation of patents, designs and trade marks to secure a commercial edge.

HGF has an accomplished technical team, with a strong market insight, commercial focus and extensive experience working with multinational companies, focusing on important technologies in the ecommerce field, such as blockchain, payment systems and financial vehicles. From drafting, prosecution and exploring patentability of inventions, to litigation, our Europe-wide network of attorneys provide technologically-excellent and commercially-astute advice that’s tailored to the clients’ specific requirements and locations.