E-commerce

Ecommerce has experienced explosive growth this decade, with the arrival of many disruptive and innovative ideas.

It’s a common belief that patents cannot be used to protect innovations in the ecommerce field due to the perception that they’re classed as business methods. However, many patents granted relate to the technologies that bring online shopping experiences to life, improve payment processes and enhance protection against fraud. A successful IP strategy in the ecommerce sector is founded upon understanding the limits of achievable patent protection.

Meanwhile, the trailblazing FinTech industry is driving considerable developments in the app space. Integration, amalgamation of services and open data are all driving innovation, allowing challenger brands with smart IP strategies to leverage an amalgamation of patents, designs and trade marks to secure a commercial edge.

HGF has an accomplished technical team, with a strong market insight, commercial focus and extensive experience working with multinational companies, focusing on important technologies in the ecommerce field, such as blockchain, payment systems and financial vehicles. From drafting, prosecution and exploring patentability of inventions, to litigation, our Europe-wide network of attorneys provide technologically-excellent and commercially-astute advice that’s tailored to the clients’ specific requirements and locations.

Latest updates

Artificial intelligence inventions in healthcare – can you patent them in Europe?

Artificial Intelligence (AI) has moved from the realm of science fiction firmly into the mainstream of technological innovation. Trained AI models in some cases are able to perform data analysis …

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Patenting digital mental health

Mental health and behavioural disorders have a profound impact on wellbeing worldwide, with an estimated 13% of the global population suffering from a mental health or substance use disorder [1]. …

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Patentability of Simulations in Europe

Simulations offer a powerful tool in modern-day engineering. Subjecting designs to initial testing in a simulated environment will, for many designs, reduce costs owing to reduced needs to produce and …

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Event - 9th December 2021

Technology Transfer Primer - IP Management: AI and 5G in healthcare

The University of Hong Kong is hosting a webinar on ‘IP Management: AI and 5G in healthcare’ on 9th December 2021 with HGF’s Partner Dr Chris Benson and Patent Director …

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Event - 1st December 2021

Webinar: Patent eligibility of AI-related pharmaceutical inventions and practical tips for its patent obtainment in Japan

Join our webinar on 1st December, where speakers from Shiga, one of the leading IP firms in Japan, will present on ‘Patent eligibility of AI-related pharmaceutical inventions and practical tips …

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Event - 3rd November 2021

Challenging granted patents: a comparison between Europe and the US

HGF and Knobbe Martens are holding a webinar on 3rd November. Challenging granted patents: a comparison between Europe and the US In this webinar we will compare and contrast mechanisms …

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Event - 9th September 2021

Autonomous Vehicles Expo 2021

HGF is sponsoring the Autonomous Vehicles Expo which is being held on 9th September. Autonomous Vehicles Expo will provide key insights from industry experts on how disruptive technological advances will …

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Event - 29th July 2021

HGF and Shiga webinar: Patenting sports and fitness technology in Europe and Japan

HGF in Europe and Shiga in Japan are holding a joint webinar on 29th July 2021. Fitter, faster, stronger – patenting sports and fitness technology in Europe and Japan Sporting …

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Let's talk

If you would like to discuss how HGF could help you, contact one of our e-commerce specialists.