E-commerce

Ecommerce has experienced explosive growth this decade, with the arrival of many disruptive and innovative ideas.

It’s a common belief that patents cannot be used to protect innovations in the ecommerce field due to the perception that they’re classed as business methods. However, many patents granted relate to the technologies that bring online shopping experiences to life, improve payment processes and enhance protection against fraud. A successful IP strategy in the ecommerce sector is founded upon understanding the limits of achievable patent protection.

Meanwhile, the trailblazing FinTech industry is driving considerable developments in the app space. Integration, amalgamation of services and open data are all driving innovation, allowing challenger brands with smart IP strategies to leverage an amalgamation of patents, designs and trade marks to secure a commercial edge.

HGF has an accomplished technical team, with a strong market insight, commercial focus and extensive experience working with multinational companies, focusing on important technologies in the ecommerce field, such as blockchain, payment systems and financial vehicles. From drafting, prosecution and exploring patentability of inventions, to litigation, our Europe-wide network of attorneys provide technologically-excellent and commercially-astute advice that’s tailored to the clients’ specific requirements and locations.

Latest updates

Event - 25th May 2021

IAM webinar: How to capitalise on the 5G healthcare revolution

HGF Partner Dr Susan Keston and Senior Patent Attorney Dr Sofie McPherson will be presenting a webinar ‘How to capitalise on the 5G healthcare revolution’ on 25th May. This session will explore how 5G …

Event details
Event - 26th April 2021

World Intellectual Property Day 2021

World Intellectual Property Day is on 26th April. This year’s theme is IP & SME’s: Taking your ideas to market. World IP day 2021 shines a light on the critical role of …

Event details
Event - 11th May 2021

IAM AI IP Connect 2021

HGF is sponsoring IAM’s virtual event AI IP Connect on 11-12th May 2021. IAM’s virtual AI IP Connect event will explore the latest strategies and insight IP managers can use …

Event details

Patentability of Computer Simulations in Europe (G 01/19)

The long expected decision of the Enlarged Board of Appeal (G 01/19) has been announced by the EPO. The decision relates to the question whether computer simulations can be patented …

Read article
Event - 9th March 2021

WIPR webinar: Applied AI: Effectively Monetising Innovation

WIPR and HGF are holding a webinar on 9th March. HGF Partner Dr Susan Keston and Patent Director Dr Lauris Kemp will be presenting a webinar on 9th March on ‘Applied AI: Effectively …

Event details
Event - 9th March 2021

IQPC Global IP Exchange Europe 2021

HGF is attending IQPC Global IP Exchange Europe 2021 virtual event being held 9 – 10 March 2021. The Global IP Exchange exclusively brings together 90 expert Chief IP Counsel, Heads and …

Event details
Event - 14th January 2021

HGF IP in Healthcare Virtual Conference 2021

In 2021, HGF’s IP in Healthcare Conference will be delivered virtually through a series of webinars across January, February and March. The webinars will review the latest IP and related …

Event details
Event - 16th October 2020

Birmingham Tech Week 2020 - Lean IP Strategy

As part of Birmingham Tech week 2020, HGF Partner Jason Lessard and Patent Director Dr Jennifer Bailey will be holding a webinar ‘Lean IP Strategy’ on Friday 16th October. Birmingham Tech Week is a not-for-profit …

Event details

Let's talk

If you would like to discuss how HGF could help you, contact one of our e-commerce specialists.