< Back to latest news & events


HGF book chapter – ‘Winning with IP: Managing Intellectual Property Today’

November 2022

HGF Attorney at Law, Olivia Petter, has contributed to a new book ‘Winning with IP: Managing Intellectual Property Today’.

Olivia has written a chapter called ‘Brands and designs for web3’. In the chapter, she looks at the speed of which artificial intelligence, the metaverse and digital wallets are evolving and whether traditional assumptions about intellectual assets still apply in capturing their full value.

More about the book

As the potential for discovering and commercialising innovation is transformed by data modelling and digital simulation, the rewards are going to those who can re-think their intellectual property, managing it more actively as a live asset and as a proposition ready for market.

In this book, 24 top-level IP performers, including the innovation support team at the European Patent Office, discuss how IP is opening up new paths to growth, bringing you up to speed with the impact of transformative technologies, such as artificial intelligence, the metaverse, Industry 4.0, net zero and personalised medicine.

Some ventures are just starting to adopt an IP mindset in growing their innovations, brands and designs. Others are struggling to switch, putting themselves at risk of sliding towards commodity status. For those who are learning to invent digitally, IP creates a powerful and flexible system for breaking into new markets, trading at a premium and building up future value.

Latest updates

Go:Tech Awards 2024 shortlist has been revealed

The shortlist has now been revealed for the Go:Tech 2024 awards, which will take place on the 20th June in London. We are delighted to be sponsoring the ‘Tech Start-Up …

Read article

HGF wins big at the Managing IP EMEA Awards Ceremony 2024

The Annual Managing IP Awards: EMEA Awards 2024 were announced last night, and HGF are proud to have won ‘Ireland Patent Prosecution Firm of the Year and ‘Netherlands Trademark Prosecution …

Read article

IP Ingredients, Part 11: Exploring colours in the food & drink sector – a patent perspective

As the saying goes, “We eat first with our eyes”. The visual appearance, especially the colour, of a food or beverage product is one of the first things that a …

Read article

Digital Health in 2023: Exploring Europe's Patent Innovations

The EPO recently published its 2023 Patent Index and there is, as seen in 2022, further increased patenting activity in key technologies relevant to the healthcare sector. Spurred by the …

Read article
Event - 8th, 22nd February 2024

Dresden & Salzburg Seminar: Basics of trade mark protection - National and European perspectives

HGF is pleased to invite you to our upcoming German speaking seminar on “Fundamentals of trade mark protection: National and European Perspectives” in Salzburg and Dresden. The seminar will cover …

Event details

INTA 2024 Panel Session: IP & Innovation | Green Marks

Our Trade Mark Director Adjoa Anim will be part of an insightful panel session by the Unfair Competition Committee around green brands at INTA Atlanta on Monday 20th May 2024. …

Read article