Intellectual Property for Business: How to protect your brand and ideas
Event date: 22nd June 2021
Brands are arguably one of the most valuable intangible assets for your company. They enable consumers to distinguish your products from your competitors, and help to build trust and customer loyalty. Without Intellectual Property (IP) protection, competitors and copycats can take advantage of your brand and create confusion for consumers. For brands, now more than ever, it is key to have a handle on their IP. Chartered Trade Mark Attorney, Adjoa Anim, provides pointers on IP protection, with specific focus on brand protection in the UK and considerations for businesses that do international trade.