< Back to latest news & events

Retail Scanner

GDPR is here!

June 2018

Have you made the necessary changes? In case you have been living under a rock (from a data protection point of view) for the last two years (or two weeks in some cases!), the most significant changes to the rules that govern the handling of personal data took effect on 25th May.

All retailers are only ever a step away from customers’ personal data and the impact these regulations have on the way personal data can be used, makes this subject relevant across the sector. While there has been some hype around huge new fines, no longer being able to use personal data the way you wish, or having to obtain consent for everything, most organisations have taken a pragmatic approach to these changes using them as an opportunity to get its ‘house’ in order and fully understand where and how personal data is stored and used. In many cases, those who have struggled to come to terms with the changes were not complying with the pre-existing regime in any event.

To be confident around compliance, organisations should first take time to understand what personal data they use, how it flows into, around, and out of the organisation, what it does with it and the lawful basis on which it is processed i.e. why is it justified in using it? (consent is one of six grounds). It will then need to check that any personal data is handled in line with the data protection principles, and in accordance with data subjects’ (identifiable living persons) rights. In large organisations, or where processing is large scale, of certain categories or potentially risky this understanding and analysis should all be documented in order to demonstrate compliance.

Alongside this shift in thinking around use of personal data and how it is documented, organisations should look at updating internal and external policies and consent procedures, so that they adequately reflect and, (importantly) clearly communicate how personal data is used. Relevant changes may include notifying data subjects of their updated rights under the GDPR, and advising them of the personal data obtained, together with what is being done with it and the lawful basis, it is being used for. Other updated duties around data breach reporting, the appointment of a Data Protection Officer and the use of Privacy Risk Assessments may also need to be factored in.

Having a complaint made against an organisation (not forgetting the associated impact on brand and customer confidence) continues to be a key risk in this area, and the Information Commissioner will have greater powers under GDPR including enhanced ability to investigate and levy fines. How the Information Commissioner and other European data protection authorities wield these increased powers over the next few months will certainly be of interest and may also prompt those who are behind in compliance to get up to speed.

Latest updates

Exam Success!

HGF are delighted to announce success for many of our colleagues in the recent exams on becoming qualified attorneys and would like to congratulate them on this fantastic achievement. Martyn …

Read article

In2ScienceUK continues to promote diversity and inclusion in STEM and IP with its award winning programme

HGF are proud sponsors of In2ScienceUK, a charity that gives young people from low-income backgrounds the opportunity to gain essential insights into science, technology, engineering, and mathematics (STEM) careers with …

Read article

Spotting innovation in digital health – and can you patent it?

Intellectual Property (IP) can add significant value to your business, providing a competitive edge over the market, as well as demonstrating sound business planning to help secure investment. There are …

Read article

Innovation at the heart of UK medtech strategy

The UK Department of Health and Social Care has recently published the government’s first ever medical technology strategy in an effort to accelerate access to innovative technologies. The strategy document …

Read article

How medtech start-ups can supercharge their IP for fundraising

Why is IP important for fundraising? Intellectual property (IP) rights underpin the value of most medtech start-up companies. IP rights include patents, design rights, trade marks, copyright and trade secrets …

Read article

What is EUDAMED and how will it affect your IP strategy?

The “European database on medical devices”, or “EUDAMED”, is the EU’s IT system created by the new Medical Devices Regulation (MDR) and In Vitro Diagnostics Medical Devices Regulation (IVDR). When …

Read article