Subsea Expo 2020 – Aberdeen
Event date: 12th February 2020
HGF Senior Patent Attorney Alastair Blake is attending and speaking at Subsea Expo 2020 on 12th February.
Subsea Expo is the world’s largest annual subsea exhibition and conference, held 11th -13th February 2020 at P&J Live in Aberdeen. It runs a number of sessions over three days and attracts a broad range of experts to discuss challenges facing the industry, new and transformational technologies, clean energy and the future of digitalisation, among other topics.
HGF Senior Patent Attorney Alastair Blake is attending and speaking on Wednesday 12th February at 11AM. He’ll cover “Protecting Innovation for the Energy Transition: Beating the first-mover curse”.
Being the first-mover: advantage or risk? Companies with first-to-market solutions often fail to succeed, whilst the second or third ones can reap significant commercial benefit. If a position is not protected, the first-mover risks becoming a footnote in history. In the session, we explore simple, powerful techniques to maximise the chance of success and explain the value of a strong IP strategy.