Baby & infant products

A commercially competitive, often contentious, sector with individual inventors through to large companies bringing new products to a parental audience with high brand-loyalty, yet little product experience.

The brand-led baby and infant product market has high IP awareness and strong cost pressures, along with local variations in regulations, consumer requirements and channels of commerce. 

Many challenges to successfully introduce truly transformative, revolutionary technology in this sector are based on the target audience’s desire for new developments, balanced against a hesitancy to embrace entirely fresh concepts. This often results in more incremental steps in product development than may be the case in other sectors, requiring highly strategic IP protection.  

With rich experience working with in-house legal and new product development teams for both newcomer and major global brands, HGF’s baby and infant team successfully specialises in all areas of the market, from feeding and sleeping accessories, to diapers and diaper disposal. The team works closely with individual inventors, often parents with a good idea, through to global multinationals and market-leaders, delivering patent drafting and prosecution, trade marks, oppositions, freedom to operate projects and wide-ranging advice on IP strategies.

Latest updates

IAM Patent 1000 2021

The IAM Patent 1000 – the world’s leading patent professionals 2021 guide has now been published. HGF has 18 European attorneys listed. IAM Patent 1000 is a unique guide that …

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Event - 20th July 2021

WIPR Patents Live webinar: Protecting medical devices in Europe—avoiding common pitfalls

WIPR Patents Live is holding a complimentary session on July 20, at 5pm BST/12pm ET, where HGF Partner & Patent Attorney Kieran Killough will present on ‘Protecting medical devices in …

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Event - 13th July 2021

Webinar: Patents for the offshore sector

HGF is hosting a ‘Patents for the offshore sector’ webinar on 13th July, 2021. The webinar will be presented by HGF Patent Director Richard Gover. It will include an introduction …

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HGF continues its European expansion with the opening of a new business in France

HGF launched the next phase of its European expansion with the opening of its new business in France based in its 22nd European office, in Rennes, France. The office will …

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Medical technology most patented subject matter at EPO in 2020

Pharmaceutical and biotechnology patent applications also make top 10 most patented. Recent statistics published by the EPO show that a total of 14,295 European patent applications were filed in 2020 …

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How do you intend your software/app to be used?

Is your software/app a medical device? For over 10 years now, software used for medical purposes might be classified as a medical device under EU law. The rules were initially …

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The Internet of Medical Things

Exploring the growth of patents for connected medical devices, and how best to protect them. The Internet of Things (IoT) is expected to change our lives by creating a connected …

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Event - 9th June 2021

Webinar: Developing effective patent strategies for personalised medical devices in Europe and the US

HGF in Europe and Knobbe Martens in the US are holding a joint webinar on 9th June. In this webinar we will explore considerations for implementing an effective strategy to …

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Let's talk

If you would like to discuss how HGF could help you, contact one of our baby & infant products specialists.