Baby & infant products

A commercially competitive, often contentious, sector with individual inventors through to large companies bringing new products to a parental audience with high brand-loyalty, yet little product experience.

The brand-led baby and infant product market has high IP awareness and strong cost pressures, along with local variations in regulations, consumer requirements and channels of commerce. 

Many challenges to successfully introduce truly transformative, revolutionary technology in this sector are based on the target audience’s desire for new developments, balanced against a hesitancy to embrace entirely fresh concepts. This often results in more incremental steps in product development than may be the case in other sectors, requiring highly strategic IP protection.  

With rich experience working with in-house legal and new product development teams for both newcomer and major global brands, HGF’s baby and infant team successfully specialises in all areas of the market, from feeding and sleeping accessories, to diapers and diaper disposal. The team works closely with individual inventors, often parents with a good idea, through to global multinationals and market-leaders, delivering patent drafting and prosecution, trade marks, oppositions, freedom to operate projects and wide-ranging advice on IP strategies.

Latest updates

The Outlook for Innovation in Construction Following COP28

As we enter the “beginning of the end of the fossil fuel era[1]”, we consider how intellectual property (IP) rights may play a role in fulfilling the pledges and initiatives …

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IAM Patent 1000 2023

IAM Patent 1000 the world’s leading patent professionals 2023 guide has now been published and we are delighted to have 31 attorneys recognised as world-class individuals in the guide. The …

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Profiting from Innovation Within Product Platforms

Innovative businesses should seek to maximise the value they obtain from working collaboratively within a product platform ecosystem. A well-defined IP strategy can help achieve this while increasing total innovation …

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Event - 29th September 2022

North East Automotive Expo 2022

HGF will be exhibiting at The North East Automotive Alliance’s flagship Expo on 29th September 2022. The event is an industry highlight for companies operating within the region’s automotive supply …

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Patentability of Simulations in Europe

Simulations offer a powerful tool in modern-day engineering. Subjecting designs to initial testing in a simulated environment will, for many designs, reduce costs owing to reduced needs to produce and …

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Event - 10th March 2022

Manufacturing & Supply Chain Conference 2022

HGF Patent Attorney Dr Robert Weinert-Aplin is attending and speaking at the Manufacturing & Supply Chain Conference on 10th March 2022 in Milton Keynes, UK. The Manufacturing & Supply Chain …

Event details

Tarilian Laser Technologies - a case study in due diligence

When deciding whether to invest in a company, an investor will inevitably have to decide the value of the company. Taking a simplified view, a company’s valuation can be considered …

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Health-conscious IP strategies

Strategies for navigating European patent portfolios in healthcare. Securing patent protection is critically important for innovative companies operating in the healthcare sector. European patent filings in healthcare, and particularly those …

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Let's talk

If you would like to discuss how HGF could help you, contact one of our baby & infant products specialists.