{"id":9004111222146103,"date":"2026-10-15T13:41:42","date_gmt":"2026-10-15T12:41:42","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222146103"},"modified":"2026-10-15T13:59:24","modified_gmt":"2026-10-15T12:59:24","slug":"who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/fr\/knowledge-hub\/podcasts\/who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion\/","title":{"rendered":"Who is the average consumer in trade mark law in the world of fashion?"},"content":{"rendered":"<p>Who is the average consumer in trade mark law in the world of fashion?<\/p>\n<p>&nbsp;<\/p>\n<p>Rebecca Field and Lee Curtis discuss the concept of the \u2018average consumer\u2019 in EU and UK trade mark law. Why it is important and why it is different to the concept of \u2018the informed user\u2019 in EU and UK design law? Rebecca and Lee also apply the concept to a well known fashion case.<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-9004111222146103-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2026\/10\/EP54-Teaser.mp4?_=1\" \/><a href=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2026\/10\/EP54-Teaser.mp4\">https:\/\/www.hgf.com\/wp-content\/uploads\/2026\/10\/EP54-Teaser.mp4<\/a><\/video><\/div>\n<p><div class=\"btn-wrap btn-wrap--mb\"><a href=\"https:\/\/open.spotify.com\/episode\/6IQiVRmT9m79Dyza5ceFZ9?si=Zv7EPZ6WTLuMmgyXmpDmuA\" class=\"btn on-grey\" target=\"_blank\"><span>SPOTIFY<\/span><\/a><\/div> <div class=\"btn-wrap btn-wrap--mb\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/who-is-the-average-consumer-in-trade-mark-law-in\/id1624502015?i=1000796455186\" class=\"btn on-grey\" target=\"_blank\"><span>APPLE PODCASTS<\/span><\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who is the average consumer in trade mark law in the world of fashion? &nbsp; Rebecca Field and Lee Curtis discuss the concept of the \u2018average consumer\u2019 in EU and &hellip;<\/p>\n","protected":false},"author":502,"featured_media":9004111222111483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512,497,511],"tags":[],"class_list":["post-9004111222146103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashionably-ip","category-knowledge-hub","category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Who is the average consumer in trade mark law in the world of fashion? - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/fr\/knowledge-hub\/podcasts\/who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who is the average consumer in trade mark law in the world of fashion?\" \/>\n<meta property=\"og:description\" content=\"Who is the average consumer in trade mark law in the world of fashion? &nbsp; Rebecca Field and Lee Curtis discuss the concept of the \u2018average consumer\u2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hgf.com\/fr\/knowledge-hub\/podcasts\/who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"HGF\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T12:41:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T12:59:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2022\/05\/fashionably-blog-img.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Georgia Melia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hgf_ip\" \/>\n<meta name=\"twitter:site\" content=\"@hgf_ip\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgia Melia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/knowledge-hub\\\/podcasts\\\/who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/knowledge-hub\\\/podcasts\\\/who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion\\\/\"},\"author\":{\"name\":\"Georgia Melia\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/#\\\/schema\\\/person\\\/7df0a22a79ff7cc91642cd3ce4882036\"},\"headline\":\"Who is the average consumer in trade mark law in the world of fashion?\",\"datePublished\":\"2026-10-15T12:41:42+00:00\",\"dateModified\":\"2026-10-15T12:59:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/knowledge-hub\\\/podcasts\\\/who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion\\\/\"},\"wordCount\":156,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/knowledge-hub\\\/podcasts\\\/who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/fashionably-blog-img.png\",\"articleSection\":[\"Fashionably IP\",\"Knowledge Hub\",\"Podcasts\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/knowledge-hub\\\/podcasts\\\/who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion\\\/\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/knowledge-hub\\\/podcasts\\\/who-is-the-average-consumer-in-trade-mark-law-in-the-world-of-fashion\\\/\",\"name\":\"Who is the average consumer in trade mark law in the world of fashion? 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