{"id":9004111222137593,"date":"2019-04-27T16:28:11","date_gmt":"2019-04-27T15:28:11","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222137593"},"modified":"2025-11-13T20:13:59","modified_gmt":"2025-11-13T20:13:59","slug":"trump-international-perd-son-recours-en-matiere-de-marque-devant-la-haute-cour","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/fr\/centre-de-connaissances\/articles\/trump-international-perd-son-recours-en-matiere-de-marque-devant-la-haute-cour\/","title":{"rendered":"Trump International perd son recours en mati\u00e8re de marque devant la Haute Cour"},"content":{"rendered":"

Trump International Limited c. DTTM Operations LLC c. Contr\u00f4leur g\u00e9n\u00e9ral des brevets, dessins et mod\u00e8les et marques [2019] EWHC 769 (Ch). La Haute Cour de Justice a confirm\u00e9 une d\u00e9cision de l’Office de la propri\u00e9t\u00e9 intellectuelle du Royaume-Uni (UKIPO) concernant une marque pour \u00ab TRUMP TV \u00bb d\u00e9pos\u00e9e de mauvaise foi. <\/p>\n

Mauvaise foi<\/h5>\n

Comme indiqu\u00e9 \u00e0 l’article 3(6) de la loi de 1994 sur les marques \u2013 \u00ab Une marque ne doit pas \u00eatre enregistr\u00e9e si, ou dans la mesure o\u00f9, la demande est faite de mauvaise foi \u00bb.<\/p>\n

Une demande de marque peut \u00eatre consid\u00e9r\u00e9e comme ayant \u00e9t\u00e9 d\u00e9pos\u00e9e de \u00ab mauvaise foi \u00bb si le demandeur n’avait pas l’intention d’utiliser la marque pour distinguer ses produits de ceux d’autres commer\u00e7ants. Les marques d\u00e9pos\u00e9es \u00e0 titre de strat\u00e9gies de blocage ou pour exiger de l’argent des propri\u00e9taires l\u00e9gitimes de la propri\u00e9t\u00e9 intellectuelle peuvent \u00eatre consid\u00e9r\u00e9es comme des demandes de \u00ab mauvaise foi \u00bb. <\/p>\n

D\u00e9cision de l’OPI<\/h5>\n

En octobre 2016, une demande de marque \u00ab TRUMP TV \u00bb dans les classes 38 (entre autres pour les services de t\u00e9l\u00e9communications) et 41 (pour la production d’\u00e9missions de radio et de t\u00e9l\u00e9vision et plus) a \u00e9t\u00e9 d\u00e9pos\u00e9e par l’homme d’affaires Michael Gleissner, au nom de \u00ab Trump International Limited \u00bb. La marque a \u00e9t\u00e9 contest\u00e9e par DTTM Operations LLC, qui g\u00e8re les droits de propri\u00e9t\u00e9 intellectuelle de Donald Trump. <\/p>\n

DTTM Operations LLC a obtenu gain de cause pour cause de mauvaise foi, Trump International ayant \u00e9t\u00e9 condamn\u00e9e \u00e0 payer des frais de 15 100 \u00a3. Selon les termes de l’agent d’audience de l’UKIPO, la conduite de Michael Gleissner \/ Trump International dans des affaires pr\u00e9c\u00e9dentes illustrait : <\/p>\n

\u00ab un degr\u00e9 flagrant de cynisme de la part du demandeur, o\u00f9 d’autres soci\u00e9t\u00e9s apparent\u00e9es ont d\u00e9montr\u00e9 un sch\u00e9ma de comportement similaire… En consid\u00e9rant si des co\u00fbts hors \u00e9chelle sont justifi\u00e9s ici, je garde particuli\u00e8rement \u00e0 l’esprit le sch\u00e9ma bien document\u00e9 de comportement abusif de la part de M. Gleissner et de ses soci\u00e9t\u00e9s apparent\u00e9es, comme le montrent, par exemple, les affaires Apple mentionn\u00e9es ci-dessus – dont les d\u00e9cisions ont \u00e9t\u00e9 publi\u00e9es bien avant la pr\u00e9sente opposition. \u00bb<\/p>\n

Recours devant la Haute Cour<\/h5>\n

La d\u00e9cision a fait l’objet d’un recours de la part de Trump International, qui a fait valoir que l’agent d’audience \u00ab avait commis une erreur de droit ou de principe en ne tirant aucune conclusion concernant les autres motifs d’opposition \u00bb (qu’il avait achet\u00e9 les noms de domaine \u00ab trump.org \u00bb et \u00ab trump.tv \u00bb en 2017, affirmant qu’ils devaient \u00eatre utilis\u00e9s pour un site web satirique), et que des preuves de tiers (telles que des articles de la \u00ab World Trade mark Review \u00bb, selon les termes de l’UKIPO – \u00ab une publication commerciale importante pour la profession d’avocat sp\u00e9cialis\u00e9 en marques \u00bb) avaient \u00e9t\u00e9 invoqu\u00e9es qui avaient port\u00e9 atteinte \u00e0 la r\u00e9putation personnelle de l’appelant – en particulier que des articles avaient \u00e9t\u00e9 produits impliquant un sch\u00e9ma de d\u00e9p\u00f4t de mauvaise foi de la part de Trump International.<\/p>\n

Le recours a \u00e9t\u00e9 rejet\u00e9, l’honorable juge Henry Carr ayant abord\u00e9 la nature de mauvaise foi de la demande :<\/p>\n

\u00ab L’affirmation de M. Gleissner selon laquelle il avait l’intention d’utiliser la marque n’est, \u00e0 mon avis, pas cr\u00e9dible… les preuves ne donnent aucun d\u00e9tail sur la fa\u00e7on dont l’entreprise fonctionnerait, comment les revenus seraient g\u00e9n\u00e9r\u00e9s, quels march\u00e9s et quelle d\u00e9mographie seraient vis\u00e9s, ni dans quelles r\u00e9gions g\u00e9ographiques ou sur quelles plateformes le service fonctionnerait. Rien n’est dit sur la date \u00e0 laquelle l’entreprise pr\u00e9vue a \u00e9t\u00e9 ou serait lanc\u00e9e. \u00bb<\/p>\n

Commentaire<\/h5>\n

Un fait int\u00e9ressant de cette affaire est que la preuve d\u00e9montrant un sch\u00e9ma de mauvaise foi a \u00e9t\u00e9 autoris\u00e9e par l’UKIPO pour d\u00e9montrer que le d\u00e9p\u00f4t actuel du demandeur avait \u00e9t\u00e9 demand\u00e9 de mauvaise foi.<\/p>\n

Les clients doivent donc \u00eatre conscients de la possibilit\u00e9 que de multiples demandes rejet\u00e9es pour cause de mauvaise foi puissent commencer \u00e0 jouer contre eux lors du d\u00e9p\u00f4t de demandes futures, bien que bien s\u00fbr l’ampleur des activit\u00e9s du demandeur dans l’affaire actuelle ait \u00e9t\u00e9 extr\u00eame.<\/p>\n

Les avocats sp\u00e9cialis\u00e9s en marques de HGF travaillent dur pour s’assurer que tous les clients re\u00e7oivent des conseils d\u00e9taill\u00e9s afin de s’assurer qu’ils sont pleinement conscients des r\u00e9sultats potentiels et des ramifications de toute demande de marque.<\/p>\n

Lien vers la d\u00e9cision de l’OPI de 2016 – https:\/\/www.ipo.gov.uk\/t-challenge-decision-results\/o40918.pdf<\/a>.<\/p>\n

Cette mise \u00e0 jour a \u00e9t\u00e9 pr\u00e9par\u00e9e par Chris Robsinon, avocat sp\u00e9cialis\u00e9 en propri\u00e9t\u00e9 intellectuelle chez HGF. Si vous souhaitez obtenir d’autres conseils \u00e0 ce sujet ou sur toute autre question, veuillez contacter Chris. Vous pouvez \u00e9galement contacter votre repr\u00e9sentant HGF habituel ou visiter notre page Contact<\/a> pour entrer en contact avec le bureau HGF le plus proche. <\/p>\n","protected":false},"excerpt":{"rendered":"

Trump International Limited c. DTTM Operations LLC c. Contr\u00f4leur g\u00e9n\u00e9ral des brevets, dessins et mod\u00e8les et marques [2019] EWHC 769 (Ch). La Haute Cour de Justice a confirm\u00e9 une d\u00e9cision …<\/p>\n","protected":false},"author":315,"featured_media":9004111222138321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[536,517],"tags":[],"class_list":["post-9004111222137593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-centre-de-connaissances","service-marques","sector_groups-droit","sector_groups-marques"],"acf":[],"yoast_head":"\nTrump International perd son recours en mati\u00e8re de marque devant la Haute Cour - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/fr\/centre-de-connaissances\/articles\/trump-international-perd-son-recours-en-matiere-de-marque-devant-la-haute-cour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trump International perd son recours en mati\u00e8re de marque devant la Haute Cour\" \/>\n<meta property=\"og:description\" content=\"Trump International Limited c. 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