{"id":9004111222137437,"date":"2022-11-08T14:59:51","date_gmt":"2022-11-08T14:59:51","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222137437"},"modified":"2025-11-13T20:10:46","modified_gmt":"2025-11-13T20:10:46","slug":"tesco-contre-lidl-concernant-le-logo-clubcard-prices","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/fr\/centre-de-connaissances\/articles\/tesco-contre-lidl-concernant-le-logo-clubcard-prices\/","title":{"rendered":"Tesco contre Lidl concernant le logo \u00ab Clubcard Prices \u00bb"},"content":{"rendered":"
Chaque ‘lidl’ compte \/ fort sur la qualit\u00e9, ‘Tesco’ sur le prix.<\/h5>\n

Une d\u00e9cision d’int\u00e9r\u00eat pour le secteur de la distribution et les d\u00e9taillants, mais aussi pour les conseils en propri\u00e9t\u00e9 industrielle et les avocats sur le sujet en constante \u00e9volution de la mauvaise foi.<\/p>\n

Lidl a engag\u00e9 une proc\u00e9dure en contrefa\u00e7on contre Tesco pour son programme de r\u00e9duction \u00ab Clubcard Prices \u00bb lanc\u00e9 en septembre 2022. Lidl a affirm\u00e9 que ce programme, utilisant un cercle jaune sur un carr\u00e9 bleu, constituait une contrefa\u00e7on en raison de sa similarit\u00e9 avec le logo de Lidl et que Tesco tentait de \u00ab profiter de la r\u00e9putation de Lidl en tant que supermarch\u00e9 discount \u00bb en utilisant ce logo. <\/p>\n

Tesco a form\u00e9 une demande reconventionnelle en nullit\u00e9 et en d\u00e9ch\u00e9ance de l’enregistrement ‘sans texte’ de Lidl, qui n’a jamais \u00e9t\u00e9 utilis\u00e9 au Royaume-Uni sous la forme enregistr\u00e9e, invoquant la mauvaise foi, ainsi que le \u00ab renouvellement perp\u00e9tuel \u00bb par Lidl qui red\u00e9pose le logo sans texte tous les 5 ans pour \u00e9viter les dispositions de non-usage.<\/p>\n

Dans une d\u00e9cision provisoire, la Haute Cour a rejet\u00e9 les demandes reconventionnelles de Tesco au motif que Tesco n’avait pas suffisamment \u00e9tay\u00e9 ses assertions et n’avait pas fait assez pour r\u00e9futer la pr\u00e9somption de bonne foi. Le juge a examin\u00e9 la jurisprudence sur la mauvaise foi, notamment Sky contre Skykick, notant que le syst\u00e8me des marques devait \u00eatre utilis\u00e9 conform\u00e9ment aux pratiques honn\u00eates ou aux comportements commerciaux acceptables avec des preuves objectives et non simplement des d\u00e9ductions tir\u00e9es de conduites qui pourraient autrement \u00eatre l\u00e9gitimes. <\/p>\n

La Cour d’appel a maintenant infirm\u00e9 la d\u00e9cision de la Haute Cour et a autoris\u00e9 Tesco \u00e0 poursuivre les actions pour mauvaise foi, consid\u00e9rant que leurs arguments avaient une r\u00e9elle perspective de succ\u00e8s.<\/p>\n

L’affaire va maintenant se poursuivre, avec un proc\u00e8s complet pr\u00e9vu en 2023.<\/p>\n

L’affaire sera int\u00e9ressante pour plusieurs raisons, pas seulement en termes d’all\u00e9gations de mauvaise foi. La d\u00e9cision de la Haute Cour a \u00e9galement permis \u00e0 Lidl de s’appuyer sur des preuves d’enqu\u00eate, que Tesco avait critiqu\u00e9es sur la base de leur valeur et de leur fiabilit\u00e9, et fournit un rappel utile de la jurisprudence sur ces preuves et sur la fa\u00e7on d’\u00e9valuer leur valeur probante. Le tribunal a estim\u00e9 que selon les directives Whitford, les r\u00e9sultats de l’enqu\u00eate seraient probablement d’une r\u00e9elle valeur pour le tribunal dans l’\u00e9valuation de la reconnaissance et du caract\u00e8re distinctif, en particulier dans les cas o\u00f9 les juges n’\u00e9taient pas n\u00e9cessairement des sp\u00e9cialistes de la PI. <\/p>\n

Il sera \u00e9galement int\u00e9ressant de voir comment l’affaire sera jug\u00e9e concernant la marque sans texte de Lidl \u00e0 la lumi\u00e8re de l’affaire Specsavers de 2014, o\u00f9 l’utilisation d’une marque avec texte a \u00e9t\u00e9 consid\u00e9r\u00e9e comme constituant l’usage de la marque sans texte enregistr\u00e9e.<\/p>\n

Beaucoup d’\u00e9l\u00e9ments \u00e0 attendre de cette d\u00e9cision, alors restez \u00e0 l’\u00e9coute !<\/p>\n

D\u00e9cision de la Haute Cour ici<\/a>.<\/p>\n

D\u00e9cision de la Cour d’appel ici<\/a>.<\/p>\n

\n

Cet article a \u00e9t\u00e9 pr\u00e9par\u00e9 par la Directrice des marques de HGF Claire Jones<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chaque ‘lidl’ compte \/ fort sur la qualit\u00e9, ‘Tesco’ sur le prix. Une d\u00e9cision d’int\u00e9r\u00eat pour le secteur de la distribution et les d\u00e9taillants, mais aussi pour les conseils en …<\/p>\n","protected":false},"author":473,"featured_media":9004111222137440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[536,517],"tags":[],"class_list":["post-9004111222137437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-centre-de-connaissances"],"acf":[],"yoast_head":"\nTesco contre Lidl concernant le logo \u00ab Clubcard Prices \u00bb - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/fr\/centre-de-connaissances\/articles\/tesco-contre-lidl-concernant-le-logo-clubcard-prices\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesco contre Lidl concernant le logo \u00ab Clubcard Prices \u00bb\" \/>\n<meta property=\"og:description\" content=\"Chaque 'lidl' compte \/ fort sur la qualit\u00e9, 'Tesco' sur le prix. 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