{"id":9004111222137231,"date":"2021-11-08T10:00:09","date_gmt":"2021-11-08T10:00:09","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222137231"},"modified":"2025-11-13T20:11:47","modified_gmt":"2025-11-13T20:11:47","slug":"webinaire-wipr-insights-les-marques-a-vocation-sociale","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/fr\/centre-de-connaissances\/evenements\/webinaire-wipr-insights-les-marques-a-vocation-sociale\/","title":{"rendered":"Webinaire WIPR insights : les marques \u00e0 vocation sociale"},"content":{"rendered":"

WIPR Insights organise un webinaire le 17 novembre, o\u00f9 la Partenaire de HGF Rigel Moss McGrath<\/a> et l’Avocate en marques Rachel Platts<\/a> discuteront des marques \u00e0 vocation sociale<\/strong>.<\/p>\n

\u00c0 propos du webinaire<\/h5>\n

Certaines marques repr\u00e9sentent plus que l’origine de biens et services particuliers. Elles sont plut\u00f4t utilis\u00e9es par des entreprises agissant pour un changement positif, afin de sensibiliser \u00e0 un probl\u00e8me particulier de la soci\u00e9t\u00e9. <\/p>\n

Le secteur de l’alimentation et des boissons est en premi\u00e8re ligne pour de nombreux enjeux sociaux, tels que l’esclavage moderne, le gaspillage alimentaire, et les emballages et leur impact sur le climat. Comme la grande majorit\u00e9 de la soci\u00e9t\u00e9 interagit r\u00e9guli\u00e8rement avec ce secteur, le potentiel de transmission de messages via une marque et d’inspiration au changement est consid\u00e9rable.<\/p>\n

\u00c0 travers des \u00e9tudes de cas, ce webinaire explore le concept des marques \u00e0 vocation sociale dans le secteur de l’alimentation et des boissons et abordera les aspects particuliers de protection n\u00e9cessaires pour prot\u00e9ger ce type de marques. C’est un sujet int\u00e9ressant, stimulant et tr\u00e8s actuel pour les entreprises souhaitant adopter une marque dans un but social sp\u00e9cifique. <\/p>\n

Date et heure<\/h5>\n

17 novembre 2021<\/p>\n

16h00 (GMT)<\/p>\n

Register here<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

WIPR Insights organise un webinaire le 17 novembre, o\u00f9 la Partenaire de HGF Rigel Moss McGrath et l’Avocate en marques Rachel Platts discuteront des marques \u00e0 vocation sociale. \u00c0 propos …<\/p>\n","protected":false},"author":315,"featured_media":9004111222138265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[545,517,543],"tags":[],"class_list":["post-9004111222137231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres-evenements","category-centre-de-connaissances","category-evenements","sector-alimentation-boissons","service-marques","service-publicite","sector_groups-marques"],"acf":[],"yoast_head":"\nWebinaire WIPR insights : les marques \u00e0 vocation sociale - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/fr\/centre-de-connaissances\/evenements\/webinaire-wipr-insights-les-marques-a-vocation-sociale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinaire WIPR insights : les marques \u00e0 vocation sociale\" \/>\n<meta property=\"og:description\" content=\"WIPR Insights organise un webinaire le 17 novembre, o\u00f9 la Partenaire de HGF Rigel Moss McGrath et l'Avocate en marques Rachel Platts discuteront des\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hgf.com\/fr\/centre-de-connaissances\/evenements\/webinaire-wipr-insights-les-marques-a-vocation-sociale\/\" \/>\n<meta property=\"og:site_name\" content=\"HGF\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-08T10:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T20:11:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2017\/10\/Protecting-shoes-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akvil\u0117 Lukauskaite\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@behrooz@tall.agency\" \/>\n<meta name=\"twitter:site\" content=\"@hgf_ip\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akvil\u0117 Lukauskaite\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/centre-de-connaissances\\\/evenements\\\/webinaire-wipr-insights-les-marques-a-vocation-sociale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/centre-de-connaissances\\\/evenements\\\/webinaire-wipr-insights-les-marques-a-vocation-sociale\\\/\"},\"author\":{\"name\":\"Akvil\u0117 Lukauskaite\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/#\\\/schema\\\/person\\\/e6343663c5ee3e1ccea20cd220f97f30\"},\"headline\":\"Webinaire WIPR insights : les marques \u00e0 vocation sociale\",\"datePublished\":\"2021-11-08T10:00:09+00:00\",\"dateModified\":\"2025-11-13T20:11:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/centre-de-connaissances\\\/evenements\\\/webinaire-wipr-insights-les-marques-a-vocation-sociale\\\/\"},\"wordCount\":248,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/centre-de-connaissances\\\/evenements\\\/webinaire-wipr-insights-les-marques-a-vocation-sociale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Protecting-shoes-1.jpg\",\"articleSection\":[\"Autres \u00e9v\u00e9nements\",\"Centre de connaissances\",\"\u00c9v\u00e9nements\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/centre-de-connaissances\\\/evenements\\\/webinaire-wipr-insights-les-marques-a-vocation-sociale\\\/\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/fr\\\/centre-de-connaissances\\\/evenements\\\/webinaire-wipr-insights-les-marques-a-vocation-sociale\\\/\",\"name\":\"Webinaire WIPR insights : les marques \u00e0 vocation sociale - 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