{"id":9004111222136704,"date":"2023-08-08T12:03:18","date_gmt":"2023-08-08T11:03:18","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222136704"},"modified":"2026-04-01T11:45:55","modified_gmt":"2026-04-01T10:45:55","slug":"conference-creative-pro-manchester-2","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/fr\/centre-de-connaissances\/evenements\/conference-creative-pro-manchester-2\/","title":{"rendered":"conf\u00e9rence cr\u00e9ative pro-manchester"},"content":{"rendered":"

HGF est fier de sponsoriser la conf\u00e9rence cr\u00e9ative pro-manchester qui se tiendra le 22 septembre \u00e0 Host Salford.<\/p>\n

Lors de cet \u00e9v\u00e9nement, vous pourrez entendre des experts du secteur cr\u00e9atif discuter d’un \u00e9ventail de sujets diff\u00e9rents, notamment de la mani\u00e8re dont les tendances et les technologies \u00e9mergentes fa\u00e7onneront le secteur.<\/p>\n

Lee Curtis, associ\u00e9 de HGF, prendra la parole sur le th\u00e8me \u00ab L’impact de l’IA g\u00e9n\u00e9rative sur le droit de la propri\u00e9t\u00e9 intellectuelle dans le domaine de la recherche en ligne et du processus cr\u00e9atif \u00bb.<\/a><\/p>\n

L’IA g\u00e9n\u00e9rative a le potentiel d’avoir un impact sur tous les pans de la soci\u00e9t\u00e9 et de l’\u00e9conomie. Toutefois, c’est dans les secteurs de la cr\u00e9ation et de la publicit\u00e9 que son impact potentiel est le plus important. Les chatbots tels que ChatGPT ont le potentiel de bouleverser le march\u00e9 de la publicit\u00e9 par mots-cl\u00e9s et de modifier la mani\u00e8re dont ce secteur en constante expansion est men\u00e9. L’introduction de ces nouveaux acteurs sur le march\u00e9 de la publicit\u00e9 a \u00e9galement des implications majeures pour le droit de la propri\u00e9t\u00e9 intellectuelle dans ce domaine.<\/p>\n

Lauren Somers, directrice des marques chez HGF, et Emma Pallister, juriste sp\u00e9cialis\u00e9e en marques, participeront \u00e9galement \u00e0 l’\u00e9v\u00e9nement.<\/a><\/p>\n

Rejoignez-nous \u00e0 l’\u00e9v\u00e9nement cr\u00e9atif pro-manchester pour participer \u00e0 ces conversations sur l’impact de l’IA g\u00e9n\u00e9rative sur le droit de la propri\u00e9t\u00e9 intellectuelle dans le domaine de la recherche en ligne et du processus cr\u00e9atif.<\/p>\n

Cliquez sur le bouton ci-dessous pour en savoir plus et vous inscrire.<\/p>\n

EN SAVOIR PLUS<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

HGF est fier de sponsoriser la conf\u00e9rence cr\u00e9ative pro-manchester qui se tiendra le 22 septembre \u00e0 Host Salford. Lors de cet \u00e9v\u00e9nement, vous pourrez entendre des experts du secteur cr\u00e9atif …<\/p>\n","protected":false},"author":502,"featured_media":9004111222136705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[545,517,543],"tags":[],"class_list":["post-9004111222136704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres-evenements","category-centre-de-connaissances","category-evenements","service-marques"],"acf":[],"yoast_head":"\nconf\u00e9rence cr\u00e9ative pro-manchester - HGF<\/title>\n<meta name=\"description\" content=\"HGF est fier de sponsoriser la conf\u00e9rence cr\u00e9ative pro-manchester qui se tiendra le 22 septembre \u00e0 Host Salford.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/fr\/centre-de-connaissances\/evenements\/conference-creative-pro-manchester-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"conf\u00e9rence cr\u00e9ative pro-manchester\" \/>\n<meta property=\"og:description\" content=\"HGF est fier de sponsoriser la conf\u00e9rence cr\u00e9ative pro-manchester qui se tiendra le 22 septembre \u00e0 Host Salford. 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