< Back to latest news & events

Event

WTR Live: The Future of Trademark Management and Brand Protection 2021

November 2021

Event date: 3rd December 2021

HGF is a gold sponsor for WTR Live: The Future of Trademark Management and Brand Protection 2021, which will be held on 3rd December in London.

The event has been purpose-built to provide trademark experts with strategic insight into how to future-proof brands and cost-effectively manage the legal function. It will facilitate discussion, benchmarking and the sharing of best practice around key topic areas and challenges facing brand leaders, and offer a glimpse into what the future of trademark practice looks like.

HGF’s Trade Mark Director Claire Jones will be joining a panel ‘Futureproofing your online brand protection strategy: new approaches to an old problem‘:

The fragmented platform landscape poses a range of challenges for brand experts, particularly when bad actors utilise multiple platforms. However, early registration, platform engagement, nuanced monitoring and cutting-edge enforcement tactics can go a long way to easing the headache.

  • New approaches to online brand enforcement: from policing to prevention.
  • The brand perspective on the Amazon brand registry, Alibaba’s Anti-counterfeiting Alliance and other offerings.
  • Friend or foe? Managing the relationship with ecommerce and social media platforms.

Attendees

Latest updates

Why the EPO’s top-up search for earlier national rights matters for the UP and UPC

Before unitary effect can be registered by the EPO, an applicant must first obtain a European patent via the EPO as it does in the current way. In order to …

Read article

Innovation Protection Foundering at a Critical Time in the Aircraft Engine Sector?

The technological challenges in the aircraft engine sector are, to put it mildly, considerable at present. Airframers are increasingly reliant on engine manufacturers to produce the bulk of efficiency gains …

Read article

Fashionably IP - New beginnings in the form of recycling, upcycling and resale in the world of fashion

In the ninth edition of HGF’s Fashionably IP podcast in the spirit of the new year and new beginnings or at least recycled beginnings, we are going to talk about …

Read article
Event - 8th-9th February 2023

5th Annual Microbiome & Probiotic Conference 2023

The 5th Annual MarketsandMarkets Next Gen Microbiome and Probiotics Conference will take place in San Diego on the 8th-9th of February. This conference will enable you to learn about microbial …

Event details

International trade mark registrations – change to UKIPO handling procedure

News just in As a result of a notice issued at the UK IPO today, 25th January 2023 HGF is strongly advising overseas holders of International registrations that designate the …

Read article

IAM Global Patent Prosecution 2023

IAM Global Patent Prosecution 2023 is now live. Patent Prosecution is an indispensable reference tool for IP owners, providing an overview of the hottest issues they should be aware of …

Read article