{"id":9004111222139068,"date":"2026-01-07T12:15:51","date_gmt":"2026-01-07T12:15:51","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222139068"},"modified":"2026-02-12T15:48:31","modified_gmt":"2026-02-12T15:48:31","slug":"hgf-marken-und-designkonferenz-2026","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/de\/wissens-hub\/veranstaltungen\/hgf-marken-und-designkonferenz-2026\/","title":{"rendered":"HGF Marken- und Designkonferenz 2026"},"content":{"rendered":"<p>Nehmen Sie am 3. Februar 2026 an der HGF Brand &amp; Design Conference teil \u2013 der unverzichtbaren Veranstaltung f\u00fcr Unternehmensjurist:innen, Markenverantwortliche, Kreative und Innovator:innen, die die Zukunft des geistigen Eigentums mitgestalten.<\/p>\n<p>Das diesj\u00e4hrige Programm widmet sich direkt den zentralen Fragen, die den Markenschutz neu definieren. Erfahren Sie von Michael Edenborough KC mehr \u00fcber die Zukunft von Lookalike\u2011Rechtsstreitigkeiten, erhalten Sie praxisnahe Einblicke zum Schutz von Marken im digitalen Zeitalter von Expert:innen der DRD Partnership und Harpreet Dhaliwal, und profitieren Sie von Insiderwissen zu Gesch\u00e4ftsgeheimnissen, neuen F\u00e4lschungstrends sowie intelligenten Anti\u2011Counterfeiting\u2011Strategien, die die Durchsetzung grundlegend ver\u00e4ndern. Zudem beleuchten wir den zunehmend restriktiven Ansatz des EUIPO bei der Markenregistrierung und dessen Bedeutung f\u00fcr Ihr Portfolio.<\/p>\n<p>Sichern Sie sich jetzt Ihren Platz und statten Sie Ihr Team mit dem Wissen aus, das es braucht, um in einem sich rasant entwickelnden Umfeld erfolgreich zu bleiben.<\/p>\n<div class=\"btn-wrap btn-wrap--mb\"><a href=\"https:\/\/www.hgf.com\/brand-design-conference-2026\/\" class=\"btn on-grey\" target=\"_blank\"><span>REGISTER HERE<\/span><\/a><\/div>\n<p>Diese Veranstaltung vereint HGF\u2011Expert.innen und f\u00fchrende externe Referent:innen aus der Branche, um Klarheit und praxisorientierte Orientierung zu den aktuell wichtigsten IP\u2011Themen f\u00fcr Markeninhaber und designorientierte Unternehmen zu bieten.<\/p>\n<h5>Was Sie erwartet<\/h5>\n<ul>\n<li>Branchenspezifische Roundtable\u2011Sessions, die offene Diskussionen und den Austausch praktischer Erfahrungen f\u00f6rdern<\/li>\n<li>Expertengeleitete Podiumsdiskussionen mit konkreten Einblicken in neue Herausforderungen und Chancen<\/li>\n<li>Ein informeller Networking\u2011Empfang zum Ausklang des Tages<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Datum: <\/strong><\/p>\n<p style=\"text-align: left;\">Dienstag, 3. Februar 2026<\/p>\n<p style=\"text-align: left;\"><strong>Veranstaltungsort:<\/strong><\/p>\n<p style=\"text-align: left;\">Farmers and Fletchers,<\/p>\n<p style=\"text-align: left;\">3 Cloth St, Barbican,<\/p>\n<p style=\"text-align: left;\">London,<\/p>\n<p style=\"text-align: left;\">EC1A 7LD<\/p>\n<div class=\"btn-wrap btn-wrap--mb\"><a href=\"https:\/\/www.hgf.com\/brand-design-conference-2026\/\" class=\"btn on-grey\" ><span>REGISTER HERE<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nehmen Sie am 3. Februar 2026 an der HGF Brand &amp; Design Conference teil \u2013 der unverzichtbaren Veranstaltung f\u00fcr Unternehmensjurist:innen, Markenverantwortliche, Kreative und Innovator:innen, die die Zukunft des geistigen Eigentums &hellip;<\/p>\n","protected":false},"author":473,"featured_media":9004111222139067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[526,525,518],"tags":[],"class_list":["post-9004111222139068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hgf-veranstaltungen","category-veranstaltungen","category-wissens-hub","sector-einzelhandelsbranche","service-marken","sector_groups-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HGF Marken- und Designkonferenz 2026 - HGF<\/title>\n<meta name=\"description\" content=\"Nehmen Sie am 3. 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