{"id":9004111222127653,"date":"2023-02-08T10:46:03","date_gmt":"2023-02-08T10:46:03","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222127653"},"modified":"2023-02-27T14:57:17","modified_gmt":"2023-02-27T14:57:17","slug":"wipr-artikel-rolex-ist-die-markenwelt-ihre-oyster","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/de\/wissens-hub\/artikel\/wipr-artikel-rolex-ist-die-markenwelt-ihre-oyster\/","title":{"rendered":"WIPR Artikel \u2013 Rolex: Ist die Markenwelt ihre Oyster?"},"content":{"rendered":"<p class=\"p__large\">Die HGF-Markendirektorin Claire Jones kommentiert den WIPR-Artikel \u201eRolex: Ist die Markenwelt ihre Oyster?\u201c.<\/p>\n<p>Der von Sarah Speight verfasste Artikel befasst sich damit, wie die Luxusmarke einen britischen Uhrenhersteller beschuldigt, seine traditionsreiche \u201eOyster\u201c-Armbanduhrenserie zu verletzen, und zwar inmitten einer Welle von Rechtsstreitigkeiten, die Rolex zu f\u00fchren scheint.<\/p>\n<p>Vorschau auf den Artikel:<\/p>\n<p><em>Nach dem Verlust eines Markenzeichens gegen eine nordische Modemarke wegen eines Kronenlogos hat der Luxusuhrenhersteller Rolex ein neues Ziel gefunden: ein Familienunternehmen in England, das Lernuhren f\u00fcr Kinder verkauft. Oyster &amp; Pop, gegr\u00fcndet von zwei Schwestern w\u00e4hrend des COVID-19-Lockdowns 2020, stellt Wanduhren her, die Kindern helfen sollen, die Uhrzeit abzulesen. Die Produkte, die im Einzelhandel etwa 20 \u00a3 (25 $) kosten, tragen deutlich den Namen des Unternehmens. Rolex, das den Namen \u201eOyster\u201c f\u00fcr seine jahrzehntealte Armbanduhrenserie f\u00fcr sich beansprucht hat, nimmt die Uhr ins Visier.<\/em><\/p>\n<div class=\"btn-wrap btn-wrap--mb\"><a href=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2023\/02\/Rolex-is-the-trademark-world-its-Oyster-Reprint.-Claire-Jones.pdf\" class=\"btn on-grey\" target=\"_blank\"><span>ARTIKEL LESEN <\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die HGF-Markendirektorin Claire Jones kommentiert den WIPR-Artikel \u201eRolex: Ist die Markenwelt ihre Oyster?\u201c. Der von Sarah Speight verfasste Artikel befasst sich damit, wie die Luxusmarke einen britischen Uhrenhersteller beschuldigt, seine &hellip;<\/p>\n","protected":false},"author":473,"featured_media":9004111222107559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[519,518],"tags":[],"class_list":["post-9004111222127653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","category-wissens-hub","sector-einzelhandelsbranche","service-marken","sector_groups-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WIPR Artikel \u2013 Rolex: Ist die Markenwelt ihre Oyster? - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/de\/wissens-hub\/artikel\/wipr-artikel-rolex-ist-die-markenwelt-ihre-oyster\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WIPR Artikel \u2013 Rolex: Ist die Markenwelt ihre Oyster?\" \/>\n<meta property=\"og:description\" content=\"Die HGF-Markendirektorin Claire Jones kommentiert den WIPR-Artikel \u201eRolex: Ist die Markenwelt ihre Oyster?\u201c. 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