{"id":9004111222102585,"date":"2021-11-08T10:00:09","date_gmt":"2021-11-08T10:00:09","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222102585"},"modified":"2026-02-18T10:27:37","modified_gmt":"2026-02-18T10:27:37","slug":"wipr-webinar-brands-with-social-purpose","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/wipr-webinar-brands-with-social-purpose\/","title":{"rendered":"WIPR Insights webinar: Brands with social purpose"},"content":{"rendered":"

WIPR Insights are hosting a webinar on 17th November, where HGF’s Partner Rigel Moss McGrath<\/a> and Trade Mark Attorney Rachel Platts<\/a> will discuss Brands with social purpose<\/strong>.<\/p>\n

About the webinar<\/h5>\n

Some brands represent more than the origin of particular goods and services. They are used instead by businesses acting for positive change, to create awareness around a particular problem in society.<\/p>\n

The food and beverage sector is on the front line for many social issues, such as modern slavery, food waste, and packaging and its impact on the climate, and as the vast majority of society is repeatedly engaged with this sector, the potential to convey messages via a brand and to inspire change is huge.<\/p>\n

Through the use of case studies this webinar explores the concept of social purpose brands in the food and beverage sector and will discuss the particular aspects of protection that may be needed to protect these kinds of brands. It is an interesting, thought-provoking and very current topic of consideration for businesses looking to adopt a brand for a specific social purpose.<\/p>\n

Date and time<\/h5>\n

17th November, 2021<\/p>\n

4:00pm (GMT)<\/p>\n

Register here<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

WIPR Insights are hosting a webinar on 17th November, where HGF’s Partner Rigel Moss McGrath and Trade Mark Attorney Rachel Platts will discuss Brands with social purpose. About the webinar …<\/p>\n","protected":false},"author":315,"featured_media":9004111222138264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[504,497,506],"tags":[],"class_list":["post-9004111222102585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-knowledge-hub","category-other-events","sector-food-drink","service-advertising","service-trade-marks","sector_groups-trade-marks"],"acf":[],"yoast_head":"\nWIPR Insights webinar: Brands with social purpose - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/wipr-webinar-brands-with-social-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WIPR Insights webinar: Brands with social purpose\" \/>\n<meta property=\"og:description\" content=\"WIPR Insights are hosting a webinar on 17th November, where HGF's Partner Rigel Moss McGrath and Trade Mark Attorney Rachel Platts will discuss Brands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/wipr-webinar-brands-with-social-purpose\/\" \/>\n<meta property=\"og:site_name\" content=\"HGF\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-08T10:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T10:27:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2017\/10\/Protecting-shoes-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akvil\u0117 Lukauskaite\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@behrooz@tall.agency\" \/>\n<meta name=\"twitter:site\" content=\"@hgf_ip\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akvil\u0117 Lukauskaite\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/wipr-webinar-brands-with-social-purpose\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/wipr-webinar-brands-with-social-purpose\\\/\"},\"author\":{\"name\":\"Akvil\u0117 Lukauskaite\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#\\\/schema\\\/person\\\/e6343663c5ee3e1ccea20cd220f97f30\"},\"headline\":\"WIPR Insights webinar: Brands with social purpose\",\"datePublished\":\"2021-11-08T10:00:09+00:00\",\"dateModified\":\"2026-02-18T10:27:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/wipr-webinar-brands-with-social-purpose\\\/\"},\"wordCount\":230,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/wipr-webinar-brands-with-social-purpose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Protecting-shoes-1.jpg\",\"articleSection\":[\"Events\",\"Knowledge Hub\",\"Other Events\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/wipr-webinar-brands-with-social-purpose\\\/\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/wipr-webinar-brands-with-social-purpose\\\/\",\"name\":\"WIPR Insights webinar: Brands with social purpose - 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