{"id":9004111222090277,"date":"2021-05-12T16:53:57","date_gmt":"2021-05-12T15:53:57","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222090277"},"modified":"2026-02-18T10:11:40","modified_gmt":"2026-02-18T10:11:40","slug":"intellectual-property-for-business-how-to-protect-your-brand-and-ideas","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\/","title":{"rendered":"Intellectual Property for Business: How to protect your brand and ideas"},"content":{"rendered":"<p class=\"p__large\">HGF Trade Mark Director <a href=\"https:\/\/www.hgf.com\/our-people\/adjoa-anim\/\">Adjoa Anim<\/a> was speaking at a webinar hosted by <a href=\"https:\/\/www.londonchamber.co.uk\/\">London Chamber of Commerce and Industry<\/a> on 22nd June.<\/p>\n<p>Brands are arguably one of the most valuable intangible assets for your company. They enable consumers to distinguish your products from your competitors, and help to build trust and customer loyalty. Without Intellectual Property (IP) protection, competitors and copycats can take advantage of your brand and create confusion for consumers. For brands, now more than ever, it is key to have a handle on their IP. Chartered Trade Mark Attorney, Adjoa Anim, provides pointers on IP protection, with specific focus on brand protection in the UK and considerations for businesses that do international trade.<\/p>\n<div class=\"btn-wrap btn-wrap--mb\"><a href=\"https:\/\/register.gotowebinar.com\/recording\/6692517687386521869%20\" class=\"btn on-grey\" target=\"_blank\"><span>Watch the recoding<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>HGF Trade Mark Director Adjoa Anim was speaking at a webinar hosted by London Chamber of Commerce and Industry on 22nd June. Brands are arguably one of the most valuable &hellip;<\/p>\n","protected":false},"author":315,"featured_media":9004111222133710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[504,497,506],"tags":[],"class_list":["post-9004111222090277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-knowledge-hub","category-other-events","service-trade-marks","sector_groups-trade-marks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intellectual Property for Business: How to protect your brand and ideas - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intellectual Property for Business: How to protect your brand and ideas\" \/>\n<meta property=\"og:description\" content=\"HGF Trade Mark Director Adjoa Anim was speaking at a webinar hosted by London Chamber of Commerce and Industry on 22nd June. Brands are arguably one of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"HGF\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T15:53:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T10:11:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2025\/09\/Adjoa-Anim-interview-scaled-1-1920x1280-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akvil\u0117 Lukauskaite\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@behrooz@tall.agency\" \/>\n<meta name=\"twitter:site\" content=\"@hgf_ip\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akvil\u0117 Lukauskaite\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\\\/\"},\"author\":{\"name\":\"Akvil\u0117 Lukauskaite\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#\\\/schema\\\/person\\\/e6343663c5ee3e1ccea20cd220f97f30\"},\"headline\":\"Intellectual Property for Business: How to protect your brand and ideas\",\"datePublished\":\"2021-05-12T15:53:57+00:00\",\"dateModified\":\"2026-02-18T10:11:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\\\/\"},\"wordCount\":150,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Adjoa-Anim-interview-scaled-1-1920x1280-1.jpg\",\"articleSection\":[\"Events\",\"Knowledge Hub\",\"Other Events\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\\\/\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-for-business-how-to-protect-your-brand-and-ideas\\\/\",\"name\":\"Intellectual Property for Business: How to protect your brand and ideas - 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