{"id":9004111222090069,"date":"2021-04-23T10:28:37","date_gmt":"2021-04-23T09:28:37","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222090069"},"modified":"2026-02-11T15:28:04","modified_gmt":"2026-02-11T15:28:04","slug":"intellectual-property-are-you-protecting-your-business-ideas","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/","title":{"rendered":"Intellectual Property &#8211; Are you protecting your business ideas?"},"content":{"rendered":"<p class=\"p__large\">HGF and British-Swiss Chamber of Commerce are holding a webinar on 10th May 2021.<\/p>\n<p>Join HGF Partner and Patent Attorney\u00a0<a href=\"\/our-people\/michael-nelson\/\">Mike Nelson<\/a>\u00a0and\u00a0Micha\u00ebl Alder, Legal Advisor at the Swiss Federal Institute of Intellectual Property (IPI) in Berne, for a discussion on all things IP,\u00a0starting with the bigger, international picture and then taking a closer look at some of the &#8220;IP essentials&#8221; which businesses need to bear in mind if they are to protect their products and brands.<\/p>\n<p>IP often underpins the commercial value of a business organisation. Yet many smaller companies do not have the resources to employ in-house IP specialists and may fail to identify and properly protect valuable IP. The current climate of economic uncertainty raises challenges, but also opportunities, and developing an effective IP strategy will continue to be a key factor in business success.\u00a0The event will also touch upon COVID and Brexit aspects.<\/p>\n<div class=\"btn-wrap \"><a href=\"https:\/\/web.cvent.com\/event\/bd625769-c094-4464-a21e-7d744368a44d\/summary\" class=\"btn on-grey\" target=\"_blank\"><span>Register now<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>HGF and British-Swiss Chamber of Commerce are holding a webinar on 10th May 2021. Join HGF Partner and Patent Attorney\u00a0Mike Nelson\u00a0and\u00a0Micha\u00ebl Alder, Legal Advisor at the Swiss Federal Institute of &hellip;<\/p>\n","protected":false},"author":315,"featured_media":9004111222139110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[504,497,506],"tags":[],"class_list":["post-9004111222090069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-knowledge-hub","category-other-events","service-in-house-legal-support","service-patents","service-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intellectual Property - Are you protecting your business ideas? - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intellectual Property - Are you protecting your business ideas?\" \/>\n<meta property=\"og:description\" content=\"HGF and British-Swiss Chamber of Commerce are holding a webinar on 10th May 2021. Join HGF Partner and Patent Attorney\u00a0Mike Nelson\u00a0and\u00a0Micha\u00ebl Alder,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"HGF\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-23T09:28:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T15:28:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2021\/04\/Untitled-design-34.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akvil\u0117 Lukauskaite\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@behrooz@tall.agency\" \/>\n<meta name=\"twitter:site\" content=\"@hgf_ip\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akvil\u0117 Lukauskaite\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/\"},\"author\":{\"name\":\"Akvil\u0117 Lukauskaite\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#\\\/schema\\\/person\\\/e6343663c5ee3e1ccea20cd220f97f30\"},\"headline\":\"Intellectual Property &#8211; Are you protecting your business ideas?\",\"datePublished\":\"2021-04-23T09:28:37+00:00\",\"dateModified\":\"2026-02-11T15:28:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/\"},\"wordCount\":190,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Untitled-design-34.jpg\",\"articleSection\":[\"Events\",\"Knowledge Hub\",\"Other Events\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/\",\"name\":\"Intellectual Property - Are you protecting your business ideas? - HGF\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Untitled-design-34.jpg\",\"datePublished\":\"2021-04-23T09:28:37+00:00\",\"dateModified\":\"2026-02-11T15:28:04+00:00\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/intellectual-property-are-you-protecting-your-business-ideas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Untitled-design-34.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Untitled-design-34.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/\",\"name\":\"HGF\",\"description\":\"Intellectual Property Rights specialists\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#organization\",\"name\":\"HGF\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/hgf-logo-696x696-1.png\",\"contentUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/hgf-logo-696x696-1.png\",\"width\":696,\"height\":696,\"caption\":\"HGF\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/hgf_ip\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hgf-limited-intellectual-property-specialists\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#\\\/schema\\\/person\\\/e6343663c5ee3e1ccea20cd220f97f30\",\"name\":\"Akvil\u0117 Lukauskaite\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9cf1622c8c99b4c7573ba733a04f6352d3557803ca19afd3e4aafc94d9bc0b8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9cf1622c8c99b4c7573ba733a04f6352d3557803ca19afd3e4aafc94d9bc0b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9cf1622c8c99b4c7573ba733a04f6352d3557803ca19afd3e4aafc94d9bc0b8?s=96&d=mm&r=g\",\"caption\":\"Akvil\u0117 Lukauskaite\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/behrooz@tall.agency\",\"Behrooz Saeed\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Intellectual Property - Are you protecting your business ideas? - HGF","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/","og_locale":"de_DE","og_type":"article","og_title":"Intellectual Property - Are you protecting your business ideas?","og_description":"HGF and British-Swiss Chamber of Commerce are holding a webinar on 10th May 2021. Join HGF Partner and Patent Attorney\u00a0Mike Nelson\u00a0and\u00a0Micha\u00ebl Alder,","og_url":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/","og_site_name":"HGF","article_published_time":"2021-04-23T09:28:37+00:00","article_modified_time":"2026-02-11T15:28:04+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.hgf.com\/wp-content\/uploads\/2021\/04\/Untitled-design-34.jpg","type":"image\/jpeg"}],"author":"Akvil\u0117 Lukauskaite","twitter_card":"summary_large_image","twitter_creator":"@behrooz@tall.agency","twitter_site":"@hgf_ip","twitter_misc":{"Verfasst von":"Akvil\u0117 Lukauskaite","Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/#article","isPartOf":{"@id":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/"},"author":{"name":"Akvil\u0117 Lukauskaite","@id":"https:\/\/www.hgf.com\/de\/#\/schema\/person\/e6343663c5ee3e1ccea20cd220f97f30"},"headline":"Intellectual Property &#8211; Are you protecting your business ideas?","datePublished":"2021-04-23T09:28:37+00:00","dateModified":"2026-02-11T15:28:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/"},"wordCount":190,"commentCount":0,"publisher":{"@id":"https:\/\/www.hgf.com\/de\/#organization"},"image":{"@id":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hgf.com\/wp-content\/uploads\/2021\/04\/Untitled-design-34.jpg","articleSection":["Events","Knowledge Hub","Other Events"],"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/","url":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/","name":"Intellectual Property - Are you protecting your business ideas? - HGF","isPartOf":{"@id":"https:\/\/www.hgf.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/#primaryimage"},"image":{"@id":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hgf.com\/wp-content\/uploads\/2021\/04\/Untitled-design-34.jpg","datePublished":"2021-04-23T09:28:37+00:00","dateModified":"2026-02-11T15:28:04+00:00","inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/intellectual-property-are-you-protecting-your-business-ideas\/#primaryimage","url":"https:\/\/www.hgf.com\/wp-content\/uploads\/2021\/04\/Untitled-design-34.jpg","contentUrl":"https:\/\/www.hgf.com\/wp-content\/uploads\/2021\/04\/Untitled-design-34.jpg","width":1920,"height":1080},{"@type":"WebSite","@id":"https:\/\/www.hgf.com\/de\/#website","url":"https:\/\/www.hgf.com\/de\/","name":"HGF","description":"Intellectual Property Rights specialists","publisher":{"@id":"https:\/\/www.hgf.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hgf.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.hgf.com\/de\/#organization","name":"HGF","url":"https:\/\/www.hgf.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.hgf.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.hgf.com\/wp-content\/uploads\/2023\/04\/hgf-logo-696x696-1.png","contentUrl":"https:\/\/www.hgf.com\/wp-content\/uploads\/2023\/04\/hgf-logo-696x696-1.png","width":696,"height":696,"caption":"HGF"},"image":{"@id":"https:\/\/www.hgf.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/hgf_ip","https:\/\/www.linkedin.com\/company\/hgf-limited-intellectual-property-specialists\/"]},{"@type":"Person","@id":"https:\/\/www.hgf.com\/de\/#\/schema\/person\/e6343663c5ee3e1ccea20cd220f97f30","name":"Akvil\u0117 Lukauskaite","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/d9cf1622c8c99b4c7573ba733a04f6352d3557803ca19afd3e4aafc94d9bc0b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d9cf1622c8c99b4c7573ba733a04f6352d3557803ca19afd3e4aafc94d9bc0b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9cf1622c8c99b4c7573ba733a04f6352d3557803ca19afd3e4aafc94d9bc0b8?s=96&d=mm&r=g","caption":"Akvil\u0117 Lukauskaite"},"sameAs":["https:\/\/x.com\/behrooz@tall.agency","Behrooz Saeed"]}]}},"_links":{"self":[{"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/posts\/9004111222090069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/users\/315"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/comments?post=9004111222090069"}],"version-history":[{"count":0,"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/posts\/9004111222090069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/media\/9004111222139110"}],"wp:attachment":[{"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/media?parent=9004111222090069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/categories?post=9004111222090069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hgf.com\/de\/wp-json\/wp\/v2\/tags?post=9004111222090069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}