{"id":9004111222085948,"date":"2020-09-01T13:57:31","date_gmt":"2020-09-01T12:57:31","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222085948"},"modified":"2026-02-18T10:09:40","modified_gmt":"2026-02-18T10:09:40","slug":"hgf-webinar-the-rise-of-ai-what-happens-when-you-take-the-human-out-of-trade-mark-law","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/hgf-webinar-the-rise-of-ai-what-happens-when-you-take-the-human-out-of-trade-mark-law\/","title":{"rendered":"HGF webinar: The rise of AI. What happens when you take the human out of trade mark law?"},"content":{"rendered":"

HGF Partner\u00a0Lee Curtis<\/a>\u00a0will be hosting a webinar on\u00a03rd September 2020 at 4PM (BST).<\/p>\n

The rise of AI. What happens when you take the human out of trade mark law?<\/h5>\n

Join the webinar, where HGF Partner Lee Curtis will explore how the way branded product is searched and purchased is changing with the introduction and growth of AI in the world of retail and how that potentially will impact trade mark law. It will consider the rise of \u2018voice search\u2019 which goes hand in hand with the rise of AI, consider issues of who or what is liable for IP infringements and how AI could potentially impact the world of comparative advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"

HGF Partner\u00a0Lee Curtis\u00a0will be hosting a webinar on\u00a03rd September 2020 at 4PM (BST). The rise of AI. What happens when you take the human out of trade mark law? Join …<\/p>\n","protected":false},"author":315,"featured_media":11482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[504,505,497],"tags":[],"class_list":["post-9004111222085948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-hgf-event","category-knowledge-hub","sector-einzelhandelsbranche","service-marken","sector_groups-marken"],"acf":[],"yoast_head":"\nHGF webinar: The rise of AI. 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