{"id":9004111222085839,"date":"2020-07-01T13:49:23","date_gmt":"2020-07-01T12:49:23","guid":{"rendered":"https:\/\/www.hgf.com\/?p=9004111222085839"},"modified":"2026-02-11T16:01:14","modified_gmt":"2026-02-11T16:01:14","slug":"iam-webinar-tailormade-licensing-no-one-size-fits-all","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/iam-webinar-tailormade-licensing-no-one-size-fits-all\/","title":{"rendered":"IAM webinar: Tailormade licensing \u2013 no one size fits all"},"content":{"rendered":"<p class=\"p__large\">IAM webinar will be hosted by HGF Partner\u00a0<a href=\"https:\/\/www.hgf.com\/about-us\/our-people\/marie-mcmorrow-1\/\">Marie McMorrow<\/a>\u00a0and Legal Director\u00a0<a href=\"https:\/\/www.hgf.com\/about-us\/our-people\/michelle-davies\/\">Michelle Davies<\/a>\u00a0on 29 July at 2pm BST.<\/p>\n<h5>Tailormade licensing \u2013 no one size fits all<\/h5>\n<p>As industries become more interconnected, an increasing number of in-house teams are facing a range of licensing demands from rights owners. Licences can be tailored very specifically to the needs of the licensor and the licensee and there are many different structures and approaches that can be taken.<\/p>\n<p>Marie McMorrow and Michelle Davies will discuss how to make your licence work best for you and create optimal value for your business, covering:<\/p>\n<ul>\n<li>How to best structure your licence scope<\/li>\n<li>What financial structures can be applied<\/li>\n<li>How to value your technology<\/li>\n<li>Other strategies you can consider including licensing pools or the use of defensive aggregators<\/li>\n<li>Negotiation top tips and points to remember<\/li>\n<\/ul>\n<div class=\"btn-wrap \"><a href=\"https:\/\/register.gotowebinar.com\/register\/1091815454474179853?source=IAMsocial\" class=\"btn on-grey\" target=\"_blank\"><span>Register now<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>IAM webinar will be hosted by HGF Partner\u00a0Marie McMorrow\u00a0and Legal Director\u00a0Michelle Davies\u00a0on 29 July at 2pm BST. Tailormade licensing \u2013 no one size fits all As industries become more interconnected, &hellip;<\/p>\n","protected":false},"author":315,"featured_media":9004111222138445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[504,497,506],"tags":[],"class_list":["post-9004111222085839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-knowledge-hub","category-other-events","service-in-house-legal-support","service-transactional-ip-and-commercial-support","sector_groups-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAM webinar: Tailormade licensing \u2013 no one size fits all - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/iam-webinar-tailormade-licensing-no-one-size-fits-all\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAM webinar: Tailormade licensing \u2013 no one size fits all\" \/>\n<meta property=\"og:description\" content=\"IAM webinar will be hosted by HGF Partner\u00a0Marie McMorrow\u00a0and Legal Director\u00a0Michelle Davies\u00a0on 29 July at 2pm BST. Tailormade licensing \u2013 no one size fits\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hgf.com\/de\/knowledge-hub\/events\/iam-webinar-tailormade-licensing-no-one-size-fits-all\/\" \/>\n<meta property=\"og:site_name\" content=\"HGF\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-01T12:49:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T16:01:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2020\/07\/getty-images-sylnbYho0Vs-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akvil\u0117 Lukauskaite\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@behrooz@tall.agency\" \/>\n<meta name=\"twitter:site\" content=\"@hgf_ip\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akvil\u0117 Lukauskaite\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/iam-webinar-tailormade-licensing-no-one-size-fits-all\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/iam-webinar-tailormade-licensing-no-one-size-fits-all\\\/\"},\"author\":{\"name\":\"Akvil\u0117 Lukauskaite\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#\\\/schema\\\/person\\\/e6343663c5ee3e1ccea20cd220f97f30\"},\"headline\":\"IAM webinar: Tailormade licensing \u2013 no one size fits all\",\"datePublished\":\"2020-07-01T12:49:23+00:00\",\"dateModified\":\"2026-02-11T16:01:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/iam-webinar-tailormade-licensing-no-one-size-fits-all\\\/\"},\"wordCount\":168,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/iam-webinar-tailormade-licensing-no-one-size-fits-all\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/getty-images-sylnbYho0Vs-unsplash-scaled.jpg\",\"articleSection\":[\"Events\",\"Knowledge Hub\",\"Other Events\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/iam-webinar-tailormade-licensing-no-one-size-fits-all\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/iam-webinar-tailormade-licensing-no-one-size-fits-all\\\/\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/knowledge-hub\\\/events\\\/iam-webinar-tailormade-licensing-no-one-size-fits-all\\\/\",\"name\":\"IAM webinar: Tailormade licensing \u2013 no one size fits all - 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