A look at things to come as technology evolves. Most retailers accept that the future of retail lies to a degree in artificial intelligence (AI), whether that be improved efficiencies in supply chain, better prediction of consumer trends, or improved consumer interaction. AI is already making an impact, with the increased use of chatbots, predictive purchasing applications, and the introduction of robotic shopping assistants.<\/p>\n
However, the future of retail could be turned on its head, with a move from the traditional \u2018shopping then shipping\u2019 model to that of a \u2018shipping then shopping\u2019 model with consumers increasingly accepting the ability of AI applications to predict their shopping needs and placing orders on their behalf. Does this change in the information available to consumers in their purchasing decisions, and indeed the reduction of the \u2018human component\u2019 in the purchasing of product, mean that trade mark law will have to change?<\/p>\n
In a\u00a0recent article, HGF considered some of the latest developments in AI, their application to retailing, and how potentially these applications could change trade mark law.<\/p>\n
Following the impact of this article, HGF\u2019s Lee Curtis was invited to join a trade mark panel at a conference held by The United States Patent and Trademark Office (\u2018USPTO\u2019) on 31st<\/sup>\u00a0January 2019 entitled \u201cArtificial Intelligence: Intellectual Property Policy Considerations\u201d. The panel was also made up of in-house counsel from several big names in the world of retail and AI, including Amazon.com, Inc., Microsoft Corp and Satalia.<\/p>\n The trade mark panel discussion raised more questions than it answered. Some of the main questions that were considered by the panel were:<\/p>\n A video recording of the trade mark panel can be watched\u00a0here<\/a>.\u00a0 From a retail perspective, as more applications of AI are introduced to the consumer shopping experience, the most important considerations that need to be taken into account are:<\/p>\n A look at things to come as technology evolves. Most retailers accept that the future of retail lies to a degree in artificial intelligence (AI), whether that be improved efficiencies …<\/p>\n","protected":false},"author":315,"featured_media":9004111222083400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498,497],"tags":[],"class_list":["post-8905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-knowledge-hub","sector-einzelhandelsbranche"],"acf":[],"yoast_head":"\n\n
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