{"id":8109,"date":"2019-06-26T16:08:31","date_gmt":"2019-06-26T15:08:31","guid":{"rendered":"https:\/\/www.hgf.com\/?p=8109"},"modified":"2026-02-18T10:02:01","modified_gmt":"2026-02-18T10:02:01","slug":"alexa-whats-the-impact-of-ai-on-trade-mark-law","status":"publish","type":"post","link":"https:\/\/www.hgf.com\/de\/wissens-hub\/alexa-whats-the-impact-of-ai-on-trade-mark-law\/","title":{"rendered":"Alexa, \u2018what\u2019s the impact of AI on trade mark law\u2019"},"content":{"rendered":"

The rise of artificial intelligence is increasingly impacting the retail world and trade mark law, write\u00a0Lee Curtis<\/a>\u00a0and\u00a0Rachel Platts<\/a>\u00a0of HGF in Managing Intellectual Property Magazine.<\/p>\n

While the theory around artificial intelligence generates a lot of interest, particularly amongst trade mark attorneys and trade mark lawyers, it\u2019s time to assess the potential practical impact on the law.<\/p>\n

The above article follows on from an article written by Lee and Rachel and published in Managing Intellectual Property in December 2017, click\u00a0here<\/a>\u00a0to read the full article.<\/p>\n","protected":false},"excerpt":{"rendered":"

The rise of artificial intelligence is increasingly impacting the retail world and trade mark law, write\u00a0Lee Curtis\u00a0and\u00a0Rachel Platts\u00a0of HGF in Managing Intellectual Property Magazine. While the theory around artificial intelligence …<\/p>\n","protected":false},"author":315,"featured_media":9004111222138374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[518,530],"tags":[],"class_list":["post-8109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wissens-hub","category-rechtliche-neuigkeiten","sector-einzelhandelsbranche","service-marken","sector_groups-marken"],"acf":[],"yoast_head":"\nAlexa, \u2018what\u2019s the impact of AI on trade mark law\u2019 - HGF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hgf.com\/de\/wissens-hub\/alexa-whats-the-impact-of-ai-on-trade-mark-law\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexa, \u2018what\u2019s the impact of AI on trade mark law\u2019\" \/>\n<meta property=\"og:description\" content=\"The rise of artificial intelligence is increasingly impacting the retail world and trade mark law, write\u00a0Lee Curtis\u00a0and\u00a0Rachel Platts\u00a0of HGF in Managing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hgf.com\/de\/wissens-hub\/alexa-whats-the-impact-of-ai-on-trade-mark-law\/\" \/>\n<meta property=\"og:site_name\" content=\"HGF\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-26T15:08:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T10:02:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hgf.com\/wp-content\/uploads\/2019\/06\/Alexa-\u2018whats-the-impact-of-AI-on-trade-mark-law.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akvil\u0117 Lukauskaite\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@behrooz@tall.agency\" \/>\n<meta name=\"twitter:site\" content=\"@hgf_ip\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akvil\u0117 Lukauskaite\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/wissens-hub\\\/alexa-whats-the-impact-of-ai-on-trade-mark-law\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/wissens-hub\\\/alexa-whats-the-impact-of-ai-on-trade-mark-law\\\/\"},\"author\":{\"name\":\"Akvil\u0117 Lukauskaite\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#\\\/schema\\\/person\\\/e6343663c5ee3e1ccea20cd220f97f30\"},\"headline\":\"Alexa, \u2018what\u2019s the impact of AI on trade mark law\u2019\",\"datePublished\":\"2019-06-26T15:08:31+00:00\",\"dateModified\":\"2026-02-18T10:02:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/wissens-hub\\\/alexa-whats-the-impact-of-ai-on-trade-mark-law\\\/\"},\"wordCount\":99,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/wissens-hub\\\/alexa-whats-the-impact-of-ai-on-trade-mark-law\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hgf.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Alexa-\u2018whats-the-impact-of-AI-on-trade-mark-law.jpg\",\"articleSection\":[\"Wissens Hub\",\"Rechtliche Neuigkeiten\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hgf.com\\\/de\\\/wissens-hub\\\/alexa-whats-the-impact-of-ai-on-trade-mark-law\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/wissens-hub\\\/alexa-whats-the-impact-of-ai-on-trade-mark-law\\\/\",\"url\":\"https:\\\/\\\/www.hgf.com\\\/de\\\/wissens-hub\\\/alexa-whats-the-impact-of-ai-on-trade-mark-law\\\/\",\"name\":\"Alexa, \u2018what\u2019s the impact of AI on trade mark law\u2019 - 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