In the aftermath of the landmark Louboutin decision by the Court of Justice, we look at position marks in the post-Louboutin world and their value in anti-counterfeiting and brand protection strategies in the UK, the EU and beyond. It gives new scopes of protection for this, and also adds to claims that in the past could be made on more traditional trademarks. The importance of this subject applies to a vast number of businesses, because almost all, some of them without realising it, do have distinctive names, colours or logos consequently used on specific places, throughout their business.
In this module we will focus on the added value that position brands, a relatively new way of protection IP, can help protecting key features with distinct placing on products or in marketing.
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A guide to ASA complaints – what, why & how?
Thursday 22nd October
In this module we will look at the most relevant provisions and recent developments, discuss what is fair and what is impermissible in a comparative advertisement and provide practical guidance on how to run an effective and compliant campaign.
Big brands = big value
Thursday 15th October
In this module we explore the framework for leveraging the best value for your brands under your contracts, including the licensing and sale of marks, the use of heads of terms, local law issues, formalities, taxation and the application of EU and UK competition law.
Data privacy – the landscape for retailers in 2020
Tuesday 6th October
In this module we will review the new emerging legal and regulatory landscape, give you tools to help you assess your online risk and the knowledge to take the right steps to mitigate that risk.